As President of Lucky Puzzles, I've spearheaded the strategic refocusing of our brand to harness the power of puzzles not just as products, but as vehicles for meaningful community engagement and fundraising. With a rich history in creating engaging, high-quality jigsaw puzzles, we recognized an opportunity to extend our impact beyond the individual puzzler to schools, nonprofits, and community groups seeking innovative fundraising solutions.Under my leadership, we launched the Lucky Puzzles Fundraising Program, a unique initiative designed to offer organizations a creative and effective way to generate funds. By marrying our passion for puzzles with a deep commitment to supporting worthy causes, we've transformed traditional fundraising approaches into a fun, inclusive, and rewarding experience for participants of all ages.My focus has been on leveraging our strengths in puzzle design and manufacturing, along with strategic partnerships with artists and educators, to create a fundraising model that emphasizes creativity, community, and connection. This initiative is more than a business venture; it's a reflection of our brand's evolution towards creating shared value and fostering a sense of belonging among diverse communities.In driving this transformation, I've prioritized innovation, collaboration, and sustainability, ensuring that our fundraising program not only meets the financial goals of our partners but also enriches their collective experience. As we continue to grow and adapt, my mission remains to position Lucky Puzzles as a leader in community-focused fundraising, where every puzzle completed is a step towards a greater goal.

Created the company's overall business plan outlining milestones for the next 5 years, aligning marketing strategies with organizational goals and objectives.Developed and implemented a multi-channel customer acquisition and retention strategy, encompassing on-site engagement, SEO, SEM, social media, affiliate/influencer marketing, email, SMS, and print.We implemented funnel and automation strategies for each channel, leveraging trackable metrics to optimize return on ad spend (ROAS).Built and executed a robust third-party sell-through strategy, securing partnerships with Amazon, Walmart, and other independent retailers, both domestically, as well as, in Canada, Europe, and Australia.We developed a comprehensive marketing calendar, promotion plan, and testing strategy, ensuring timely and impactful campaigns.Drive overall discounting and promotion strategies to drive sales and increase market share.Lead budgeting and forecasting initiatives, optimizing resource allocation and ensuring cost-effective marketing campaigns.Direct website creative and content development, driving platform integrations to enhance user experience and increase conversion rates.Define reporting requirements for Google Analytics and each marketing channel, enabling data-driven decision-making and performance tracking.Determine product mix and acceptable profit margins, analyzing market trends and customer preferences to optimize product offerings.Source products, vendors, and creative assets, ensuring quality and cost efficiency.Establish overall creative standards and styling, maintaining brand consistency across all marketing initiatives.Negotiate and direct freight operations, ensuring efficient supply chain management and timely delivery.

Provide Brain Rock Commerce (a digital marketing agency) clients with solutions for marketing their brands across the web. o Optimize analytics and reporting across all channels to give a comprehensive picture of clients' digital marketing programs.o Utilize best of breed A/B testing tools to optimize the performance of our clients’ websites and deliver more conversions from existing traffic without adding additional marketing costs. o Deploy a comprehensive Search Engine Marketing approach including technical optimization basics, as well as, a thorough content strategy. Supplementing results with targeted long tail keyword SEM campaigns.o Craft comprehensive Social Media engagement plans and utilize proven tools to drive positive conversations to build sales as well as trust and significance.o Develop Email Marketing campaigns, both active and programmatic, to drive traffic and site sales.o Establish Digital Remarketing campaigns to identify engaged shoppers and show ads across the digital ad networks to drive them back while achieving strong ROI.

Developed solutions to identify previously unknown web traffic and create models based on site engagement behavior which are used to drive marketing solutions. Examples are outlined below:o Identify highly engaged web browsers on eCommerce web sites and provide postal addresses to clients for follow up marketing such as catalogs and direct mail.o Identify engaged prior customers who are no longer being mailed based on inactivity for follow up marketing.o Developed a programmatic postal remarketing solution to dynamically print highly personalized postcards that are produced daily and arrive in-home with 2 to 3 days of the web site visit.

Successfully led marketing and merchandising efforts for numerous brands within a top 100 direct marketing company at various stages of their lifecycle: high growth, turnaround, brand repositioning, new channel launches, transitioning to an acquiring company, and shuttering operations. Responsible for developing strategies and tactical plans to meet fiscal targets and brand objectives, as well as directing the targeting and segmentation of a 40+ million household database to support multi-channel sales via catalog, email, internet, and television.Drove eCommerce initiatives including:o Development of cloud-based databases to collect site-visit data for use in campaignso Site A/B testing programs driving year over year conversion rate increases exceeding 20%o SEO optimization and content developmento Paid search marketing programs including Product Listing Ads, Digital Remarketing, and audience on-boardingo Email list development and email marketing campaigns.Created a deferred billing solution to drive response for direct marketing campaigns leading to conversion rate increases exceeding 40%.Established a back office to handle marketing admin, IT, and contact center tasks in India.