Specialising in Customer Engagement; Digital & Data Marketing, CRM, Insight, Innovation, Creative Strategy and Brand Loyalty.I’m fascinated by consumer behaviour and how strong insight, communication strategies and today’s tech can be used to drive behavioural change. With over 15 years of agency-side experience in integrated direct marketing I’ve been fortunate enough to work across a number of sectors including travel, financial services, retail, government (health and MOD) and utilities.I love working with clients to solve business problems – helping to create and prepare briefs that inspire agency teams to develop great work that brings success, reward and a healthy return. My background and first love was CRM and in recent years I have loved being able to apply these principles in a digital environment. This discipline has always allowed me to use data to drive my thinking; leveraging insight from fact. To brief creative or the next innovative idea, it’s a structured, informed, approach.I’m one of those incredibly lucky people that can honestly say I love my job.