Matt Yiu Email & Phone Number

Auckland, Nz

New Zealand

Auckland, New Zealand

My side-hustle business that provides professional photography for portraits and products and business branding design services for small medium-sized businesses. I have served over 100 events over the years for weddings, family portraits, and corporate events and also provided branding solutions for small medium-sized companies.

Auckland, New Zealand

Responsible for the strategy, content, execution and reporting of all digital touchpoints for the business,including websites, e-commerce, social media, digital channel content, digital advertising eDM, analysis, amplification, and advertising.- Plan and manage paid media executions directly; from product warm-ups, launches, hot sale and sustain periods through various digital platforms including Google (Search, Shopping, Display), YouTube, Facebook, Instagram, Twitter, TikTok, DV360, etc.- Oversee all social media accounts and responsible for the set up, ideation, content creation, and execution of the social media strategy.- Work with the marketing team, partners or agencies to create engaging digital content to maximise online and offline results, as well as analyse the performance and create actionable insight.- Design the digital & media strategy and map social media calendars- Work with HQ/Hub digital teams to be digital contents planning, leverage HQ's strategy and assets where possible to ensure effective global and local messaging.- Project lead of new website page or products as required, working closely with internal and external development teams.- Work with HQ/Hub digital team to lead website content planning and SEO strategy, including delivering campaign pages, promotion pages and supporting PR releases.- Create and execute the e-commerce sales strategy for all owned e-commerce channels, as well as assisting with marketplace accounts as required.- Work with the Sale Team to create promotional offers and monitor the execution precisely.- Responsible for all the website updates including new products, promotion offers, homepage banner to make sure the site looks enticing.- Create email marketing strategies to grow subscriber base, qualified web traffic, and positive reviews.- Source and manage innovation partners or plugins to optimise the customer shopping experience as well as improve the operation team’s efficiency.

Auckland, New Zealand

•Formulate and execute business strategies to promote the new brand in the market•Launched a new e-commerce website•Achieved significant Facebook follower growth by 130%•Generated new leads by 682% growth in 2020 compared with 2019 by both online and offline campaigns

Hong Kong Sar

City Super Group is a market leader in the high end supermarket industry and a well-known brand, operating in Hong Kong, Shanghai and Taiwan. It also a pioneer to create Hong Kong’s first of its kind ‘mega lifestyle specialty store’ concept. • Developed and executed creative marketing campaigns with the primary focus on bringing new customers into the stores and driving sales performance • Key driver for mobilising the Promotion Planning Team in coordinating tasks relating to marketing campaigns – this included generating ideas on advertising and promotions, designing the layout of the floor plan, working with the Buying Team on stock preparation and developing promotional materials• Continually monitored results and responses from customers, and adjusted strategies accordingly• Managed content placed on social media channels, developed an action plan for enhancing sales, and oversaw the campaign performance improvement plan • Created clear guidelines for workflow to support the wider team and offered clear direction• Managed the brand's social media account and created content to promote the product• Researched the market and attended local and international retail expos to identify consumer trends and target new opportunities in the market for the company

United States