A crypto casino and sportsbook from the creators of FanDuel.Ownership the creative strategy at BetHog, shaping the brand identity and enhancing user engagement through innovative, high-impact visuals and product design.• Developed and maintain BetHog’s brand identity, ensuring appeal across the platform.• Design and produce artwork, animations, and sound effects for original games, crafting an immersive and engaging user experience.• Own the end-to-end product design of the Progressive Web App (PWA), focusing on intuitive and visually appealing interfaces.• Established a comprehensive design system, streamlining design.• Integrated low-code and automation tools, increasing efficiency freeing up developer resources.• Design gamification elements that drive user engagement and retention.• Pioneer creative AI tools enabling a small team to deliver big results.This role underscored my ability to lead comprehensive design efforts, balance brand-building with user engagement strategies, and leverage emerging technologies.

Flick rebranded to VAULT in October 2021, pivoting to a crypto-based platform that empowers musicians to engage superfans, offering alternative revenue streams in the era of streaming.Drove the rebranding of VAULT, pushed forward design strategy and leading a cross-functional team to build innovative crypto solutions for artist-fan engagement.• Created and owned the VAULT design system, ensuring a cohesive and scalable brand identity across all touchpoints.• Spearheaded the rebranding effort, shaping a new visual identity that resonated with the music and crypto communities.• Coordinated cross-functional design workshops, facilitating collaboration across departments to align on strategic and visual goals.• Led the WebApp team, consisting of four engineers, one QA, and myself, ensuring efficient delivery and adherence to design and functionality standards.• Ownership of high-stakes artist pitches, presenting to influential figures like Daft Punk, Eminem, and Gorillaz, strengthening VAULT’s industry presence and appeal.This role solidified my experience in managing brand transformation and guiding design-led initiatives in a cutting-edge space, balancing creative vision with strategic objectives.

A start-up by the creators of FanDuel, focused on building community around live sporting events.Focused gamification efforts at Flick, enhancing engagement through interactive features like live chat, quizzes, and predictive games, which supported upsells to sportsbooks.• Championed the adoption of Figma and advanced prototyping, streamlining workflows and improved cross-functional collaboration.• Boosted social advertising conversion rates through engaging, gamified experiences, tailored to resonate with sports fans.• Integrated low-code solutions into the design process, owning static product elements to free up developer resources and accelerate delivery timelines.• Established user flows as a key part of design handoff, improving clarity and alignment between design and development teams.This role strengthened my expertise in gamification and user engagement, while also enhancing my ability to lead process innovations that bridge design and development.

Open Frequency is a software development and technical incubation agency. My responsibilities spearheading brand creation and team leadership at Open Frequency, driving innovative software solutions through hands-on design and development.• Established and maintained the Open Frequency brand, ensuring cohesive visual identity across digital platforms and products.• Built and led a high-performing development team, overseeing project workflows and fostering a collaborative culture focused on innovation.• Engaged directly in design and development, including concept development, rapid prototyping, and end-to-end UX/UI design for various products.• Drove client satisfaction by crafting tailored proposals and maintaining clear, effective communication throughout project lifecycles.This role has deepened my expertise in blending product strategy with visual design, honing my ability to manage a team while staying deeply involved in creative execution.

Guerilla Tea Games was an award-winning independent Games and Application Development company.As CCO I led the creative vision across all projects, overseeing visual direction and design quality for both in-house products and client work.• Directed the design and development of multiple award-winning projects, ensuring high standards of creativity and functionality.• Managed a multi-disciplinary team, fostering collaboration and innovation while maintaining a cohesive visual identity across all projects.• Played a pivotal role in client acquisition and retention by creating compelling proposals, delivering pitch presentations, and managing client relationships.• Enhanced company visibility through charitable outreach and strategic business development efforts, contributing to Guerilla Tea Games’ strong industry reputation.This role sharpened my leadership and strategic planning skills, reinforcing my ability to balance creativity with business objectives—qualities that continue to define my approach to product design.

Junior Designer on a major urban regeneration project in Greenock, Port Glasgow and Gourock. Part of a three-man team responsible for the design, planning permission submission & construction oversight of over 80 shopfronts across 3 locations in the west of Scotland. Additional responsibilities included client engagement, snagging & conflict resolution.