Matt Fitzgerald, Mba Email & Phone Number

Provo, UT, US

Salt Lake City, Utah, United States

Internal consultant hired to develop web, print, & content strategies for the world-wide organization and its varying departments. Every strategy was required to account for the Church's Global Media Presence of 60+ languages and navigate the complex internal & external political makeup of religious organizations. Responsibilities include:∙ Routine.

Greater Salt Lake City Area

∙ Develop production house focused on the creative direction and execution of large-scale social media campaigns for adventure lifestyle brands. ∙ Manage all aspects of photo production to ensure professional photo/video are created to match influencers brand and campaign goals. ∙ Design influencer-marketing strategies and consult on coordination for.

Chandler, Arizona, United States

∙ Leading the Branding and Marketing efforts of all customer-facing branches of the organization including Content, Web, Advertising, and Retail Store Design. ∙ First campaign as Head of Marketing drove a 129% increase in launch day sales for product launch campaigns with all-time records for concurrent web traffic. (3000+ Concurrents) ∙ Direct, produce.

Chandler, Arizona, United States

∙ Direct, produce, and create photo and video content for print and digital marketing materials, storefront design, routine social media marketing, and 60+ product pages. ∙ Content systems designed and implemented for luxury branding at a fraction of comparable media programs. Resulting in a 21.67% increase in Facebook Audience and 48.19% increase in.

Chandler, Arizona, United States

∙ Direction, production, and creation of professional photo/video at a quality level that exceeds the budget provided.∙ Location scouting and booking, including permits with the U.S. Government for Federal Land. ∙ Unified the social media and branding practices for the company, with a focus on luxurious, adventurous, and personal lifestyle imagery and.

Provo, Utah Area

∙ Designed strategic influencer marketing campaigns for EA Sports, Capcom, Dyson, Bumble, and other large brands. Collaborated with talent to develop a scope of work that merged client expectations, timing, and sponsor brand requirements. ∙ Directed a social media campaign across multiple platforms to launch the Resident Evil 2 Remake, resulting in over 1.

Provo, Utah Area

∙ Discovered and negotiated with 225+ influencers and managers across the YouTube, Instagram, and Twitch creator landscape to fit the voice, tone, and budget of EA Sports, Ubisoft, and other brands. ∙ Talent scouting and developing creator recommendations for brand influencer marketing campaigns and assisting the Campaign Managers with client/influencer.

Provo, Utah Area

Designed and tested biometric research studies for academic and professional clientele. Worked with iMotions software and ASL cameras to run eye-tracking studies for advertising & male body image research. Led qualitative focus groups for product marketing studies, as well as created branding and advertising content for the lab.

American Fork, UT

Responsible for pre and post-show communication with potential clients. Created, monitored and executed campaigns in Eloqua. Worked with sales representatives to ensure requested materials arrived at trade shows across the country.

Provo, Utah

∙ Negotiated ad sale rates with 20+ regular clients, as well as routinely making cold calls and visiting local businesses to sell ad space in both the newspaper and magazine. ∙ Collaborated with clients and design department weekly to creatively direct and develop marketing materials matching the client’s vision and the paper’s publication/business.

Provo, Utah Area

∙ Generated awareness of both the weekly newspaper and campus student life magazine through event planning, social media, and print advertising. ∙ Regularly collaborated with our design department to develop advertisements and event themes for in-person events. ∙ Identified issues in the selling process and developed a comprehensive Advertising Media Kit.

Master Of Business Administration - Mba

Advertising

Activities and Societies: Hip Hop Club