Internal consultant hired to develop web, print, & content strategies for the world-wide organization and its varying departments. Every strategy was required to account for the Church's Global Media Presence of 60+ languages and navigate the complex internal & external political makeup of religious organizations. Responsibilities include:∙ Routine auditing of distribution channels to examine analytical performance and advise future action.∙ Guiding key stakeholders through strategic exercises to help define audiences, core experiences, and more.∙ Building media processes and strategy documentation that can be effectively presented to leadership and department employees.∙ Leading workshops teaching best media practices to communication employees across the global branches of the Church of Jesus Christ of Latter-day Saints.

∙ Develop production house focused on the creative direction and execution of large-scale social media campaigns for adventure lifestyle brands. ∙ Manage all aspects of photo production to ensure professional photo/video are created to match influencers brand and campaign goals. ∙ Design influencer-marketing strategies and consult on coordination for social media campaigns serving 3-10 clients at a time. ∙ Filmed and directed a short campaign for Overland Expo that generated 100k+ impressions, resulting in being featured on a creator panel at the largest auto convention in the US. (SEMA) ∙ Collaborated with charities and nonprofits to develop/produce high-impact positive media projects. ∙ Produced an educational campaign, music video, and documentary with Musician CG5 about his experience with autism therapy, garnering over 1.4 million views and a feature at a Mental Health Charity Event.

∙ Leading the Branding and Marketing efforts of all customer-facing branches of the organization including Content, Web, Advertising, and Retail Store Design. ∙ First campaign as Head of Marketing drove a 129% increase in launch day sales for product launch campaigns with all-time records for concurrent web traffic. (3000+ Concurrents) ∙ Direct, produce, and distribute TV commercials, social media strategy, and internal communication programs. Commercial advertising implementation through Hulu & YouTube media buys. (5 States) ∙ Management and accountability for a team of 6+ (Frequent freelance outsourcing for 3D, vocal talent, music production, and editing.) to cover all priorities of Graphic Design, Content, Marketing, and ECommerce. ∙ Creative Direction and hands-on help for our Graphic Design, 3D, Video, and Photo Departments. ∙ Management of measurable KPIs, time tracking, and analytics. ∙ Management of Budget for Marketing Department. Bookkeeping and Policy Design. ∙ Assist with business growth and strategy for brick-and-mortar storefronts. Design and construction, events, and marketing.

∙ Direct, produce, and create photo and video content for print and digital marketing materials, storefront design, routine social media marketing, and 60+ product pages. ∙ Content systems designed and implemented for luxury branding at a fraction of comparable media programs. Resulting in a 21.67% increase in Facebook Audience and 48.19% increase in Instagram Followers. ∙ Leading a small team of 3 to define branding image and corporate guidelines to create consistent messaging and compelling imagery. Implemented changes across 5 social media platforms, website, and brick and mortar storefronts. ∙ Designed templates, color presets, training workflows, and file-management systems to ensure consistency and efficiency of media production. ∙ Assisting in other marketing and customer-facing efforts.

∙ Direction, production, and creation of professional photo/video at a quality level that exceeds the budget provided.∙ Location scouting and booking, including permits with the U.S. Government for Federal Land. ∙ Unified the social media and branding practices for the company, with a focus on luxurious, adventurous, and personal lifestyle imagery and storytelling. Focused on ∙ Scripting, Producing, Pre-production, Filming, Editing, Color, and Distribution of Lifestyle, Talking-Head, and Internal Communication video. ∙ Directed a combination of lifestyle imagery, personable video, live chat, email marketing, hands-on looks and 3D rendering to drive a 63.18% increase in online revenue.

∙ Designed strategic influencer marketing campaigns for EA Sports, Capcom, Dyson, Bumble, and other large brands. Collaborated with talent to develop a scope of work that merged client expectations, timing, and sponsor brand requirements. ∙ Directed a social media campaign across multiple platforms to launch the Resident Evil 2 Remake, resulting in over 1 million views. This was double the client’s marketing goal of 500K impressions. ∙ Negotiated rates with 300+ influencers and managers to balance talent relations and client budgets, with an average budget of $1.2 million.

∙ Discovered and negotiated with 225+ influencers and managers across the YouTube, Instagram, and Twitch creator landscape to fit the voice, tone, and budget of EA Sports, Ubisoft, and other brands. ∙ Talent scouting and developing creator recommendations for brand influencer marketing campaigns and assisting the Campaign Managers with client/influencer relations.

Designed and tested biometric research studies for academic and professional clientele. Worked with iMotions software and ASL cameras to run eye-tracking studies for advertising & male body image research. Led qualitative focus groups for product marketing studies, as well as created branding and advertising content for the lab.

Responsible for pre and post-show communication with potential clients. Created, monitored and executed campaigns in Eloqua. Worked with sales representatives to ensure requested materials arrived at trade shows across the country.

∙ Negotiated ad sale rates with 20+ regular clients, as well as routinely making cold calls and visiting local businesses to sell ad space in both the newspaper and magazine. ∙ Collaborated with clients and design department weekly to creatively direct and develop marketing materials matching the client’s vision and the paper’s publication/business guidelines. ∙ Advanced revenue goals for the marketing team by 10% YOY through advertisement sales, focusing on selling the magazine.

∙ Generated awareness of both the weekly newspaper and campus student life magazine through event planning, social media, and print advertising. ∙ Regularly collaborated with our design department to develop advertisements and event themes for in-person events. ∙ Identified issues in the selling process and developed a comprehensive Advertising Media Kit, clearly and visually communicating all advertising options and pricing. Onboarded our team of 8 into the updated sales process and marketing strategy.