Lead the direction of the Elvis Presley and Marilyn Monroe brands. Work closely with licensees on product execution, brand marketing and overall strategic vision. Responsible for prospecting, negotiating, and finalizing all new license agreements and identifying and securing available opportunities for the brands. Oversee all brand activation including events, social media, and marketing.

Assisted in the management of over 65 domestic licensees in apparel, accessories and home generating over 9 million dollars in revenue each year. Oversaw all product and design development in category communicating with both licensees and Creative Associates to ensure development of trend right, brand appropriate product lines. Provided new business development support to drive growth of soft goods businesses. Gathered and compiled trend information including retail and competitive analysis to assist in development of new global trend supplements. Managed communication and distribution of art guides to partners around the world. Grew retail relationships, assisting retail team with coordinated licensee capsule presentations.

Created engaging content to help foster growth of fan base on Facebook, Tumblr and Foursquare. Helped develop a third-party email marketing platform for use by over 2,000 agents. Designed interactive promotional window displays for NYC street-level offices. Managed and promoted iPhone, iPad and Android applications. Created, distributed and monitored all online advertising campaigns. Provided group and one-on-one Social Media, SEO and Online Marketing training.

Developed all marketing plans and drove sales and profit growth for meandrojewelry.com. Orchestrated improvements to operational efficiency and overall site design and functionality. Developed and maintained all merchandising, sales and inventory reports and budgets. Analyzed potential business partnerships and advertising opportunities.

Developed and maintained relationships with a group of key incentive affiliates responsible for generating $20MM in annual sales. Analyzed sales and traffic performance and growth potential for existing and potential affiliates.

Assisted with the development and re-launch of the online and catalog business. Managed all customer communication, marketing efforts and site merchandising. Developed relationships with key product vendors while negotiating pricing and exclusivity. Advised on direct marketing strategies to create awareness of the retail brand and product.

Coordinated fashion shows, media and editorial placements and special events. Developed relationships with top editors, stylists and publicists.