Matt Clough Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

Charleston, South Carolina, United States

• Lead content and growth strategies for the newspaper's statewide expansion into Columbia, Greenville and Myrtle Beach
• Manage social and site features for the expansion markets
• Develop newsletters and other habit-forming tools to build retention

Charleston, South Carolina

• Manage a team of audience producers, overseeing the newspaper's accounts and interactions across social media platforms
• Manage the production, deployment and promotional strategies for our 14 curated newsletters, facilitating the launch of 2 new products
• Collaborate with newsroom, marketing and product team leaders on a task force to drive digital subscriptions and build audience retention, including participation in the 2020 Facebook Accelerator Program
• Develop a new Instagram + Instagram Stories strategy focused on promoting habitual behavior to drive retention and loyalty among our audience on the platform
• Lead daily editor budget meetings to pitch stories and refocus existing content ideas using audience-driven best practices
• Collaborate with the projects team to develop customized audience plans for major investigations, helping readers approach in-depth, often complicated reports with ease

Charleston, South Carolina

• Manage all social media brand accounts, including Facebook, Twitter and Instagram
• Design article pages and our hand-curated homepage daily
• Create original content for social media audiences, developing an increased presence and following on Instagram via Instagram Stories
• Write audience-driven headlines optimized for web publication
• Curate daily headlines newsletters

Kansas City, Missouri

• Edit and optimize stories for web by packaging videos and writing SEO-friendly headlines, summaries and metadata.
• Share content on social media platforms, crafting engaging share text via Tweetdeck and CoSchedule.
• Track global and local news for aggregation and news recaps.
• Organize the homepage, prioritizing stories for audience needs.

Lawrence, Kansas

• Developed and launched a complete redesign of Kansan.com, focused on user-friendly mobile display.
• Organized and scheduled content for homepage promotion to keep the website current and relevant.
• Analyzed content performance using Google Analytics and Parse.ly.
• Built biweekly newsletters for Kansan.com subscribers.
• Coordinated communication between the editorial and marketing staffs to ensure Kansan.com met everyone's needs.

Lawrence, Kansas

• Edited, fact-checked and polished copy for digital and print publication.
• Wrote headlines and summaries for SEO.

Lawrence, Kansas

• Produce columns about recent issues and events on a weekly basis, work with other columnists to generate ideas and pro/con content.

University Of Kansas

• Offered content, organizational and grammatical suggestions to writers looking to publish their research.
• Analyzed academic works from a variety of backgrounds, including English, history, sociology and dance.
• Worked as part of the team that launched the journal's inaugural issue.

Lawrence, Kansas

• Optimize and direct content for digital publication, including SEO and photo pairing.
• Curate content to construct and manage newsletter campaigns.
• Collaborate with publishers to excerpt book material for online publication.
• Edit and fact-check copy and infographics.
• Write exclusive content about socially conscious businesses for web.

Lawrence, Kansas

• Freelance writer for the Jayhawk Journalist alumni magazine.

Bachelor Of Science (B.S.), Journalism, 4.00

Bachelor Of Arts (B.A.), English Literature, 3.97

Activities and Societies: • Emphasis field of study: Creative Writing • Research Interests: African Literature, Japanese Literature.