President
Franchise Solutions, Inc.
Leading franchise marketing and lead generation company. Earned promotions of increasing responsibility based on excellent performance and consistently exceeding expectations for achievement. Assisted firm to engineer strategies and tools to generate online leads for franchisors; recognized as pioneer of new Internet sector. Established organization as market leader and positioned firm for successful sale in 1999. Guided firm through post-Internet bubble by redefining goals and attaining profitable growth; launched FranchiseBuyer, LLC and steered firm through a second acquisition, including conducting due diligence on financial statements and potential roadblocks. Managed Profit & Loss for company as President by executing strategic planning, budget forecasting, operations streamlining, and financial planning; grew revenues from $300K to $8M. Supervised team of 32 staff members and facilitated IT operations to ensure all technologies aligned with short- and long-term company objectives to attain profitability. Directed marketing activities, to include sales, channel development, relationship development, and new client prospecting; utilized new and proven methodologies to expand market share and customerKey Achievements:Sustained and grew several multi-million dollar annual revenue lines at 40%+ EBITDA margin while maintaining 30+ employees.Launched franchise sales brokerage subsidiary FranchiseBuyer, LLC and grew company to earn $2M in annual sales in just 2 years.Harmonized operations across 2 organizations after successful sale and merger, to encompass selecting and implementing business processes, standard operating procedures, financial strategies, and managing personnel from both firms.Installed custom advertising contract administration system that combined invoicing/accounts receivable and financial reporting; installed custom advertiser reporting intranet/extranet used both internally and by advertiser clients.
