Accomplished small business executive and operations leader with extensive experience directing all aspects of organization function, combining marketing, technology, and workflow refinement to drive business development outcomes. With 25+ years franchise sector specialization and looking for a more locally focused operating role, joined Baker Properties’ management team early 2023 with an initial project management focus on the McIntosh Dover Apartments construction and development. More broadly, support business and project operations to drive Baker Properties’ continued scale and performance for all stakeholders. Specialties: Project ManagementP&L ResponsibilityTeam Development & LeadershipProduct DevelopmentIT Infrastructure/DesignNew Media Marketing
Baker Properties, Llc
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Owner'S RepresentativeBaker Properties, Llc Feb 2023 - PresentBaker Properties is a commercial real estate investment company based in Portsmouth, New Hampshire. Our company’s founder, Todd Baker, has been buying and managing apartment complexes, shopping centers, office buildings, and other commercial properties since 2001. We are experts in property valuation, acquisition, renovation, accounting and finance, leasing and property management.
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Svp Product & GrowthFranchise Ventures May 2021 - Apr 2023FranchiseVentures operates the franchise sector's largest sales lead generation platform, availing prospective business buyers/owners of 1,000's of franchise and business opportunities across a portfolio of leading digital assets including: Franchise.com, FranchiseOpportunties.com, FranchiseGator.com, FranchiseForSale.com, BusinessBroker.net, and SmallBusinessStartup.com. -
Vice President, Franchiseventures | General Manager, Franchise.Com NetworkFranchise Ventures Jul 2019 - Apr 2023Recognized pioneer of online lead generation for franchise development/sales beginning mid-1990's with extensive background in franchise sector business development. Accomplished small business executive and operations leader with extensive experience directing all aspects of organization function, from strategy development/planning to product development, marketing and financial management. Demonstrates passion for business development, results-driven management, tactical execution, and relationship development. Excellent track record of implementing cost-reducing methodologies to streamline workflow and maintain superb quality.Specialties: P&L ResponsibilityTeam Development & LeadershipProduct DevelopmentIT Infrastructure/DesignNew Media Marketing -
PresidentFranchise Solutions & Franchise.Com Jul 2011 - Apr 2023Pioneering online lead generation for franchise development/sales since mid-90's.
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PresidentFranchise Growth Network Jan 2017 - May 2021Franchise Growth Network, formed in January 2017, is the franchisor-facing brand under which pioneering franchise opportunity directory websites Franchise.com and FranchiseSolutions.com are operated, leveraging multiple web and mobile App assets to help accelerate system growth for hundreds for franchisors.
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CooOp4G Feb 2011 - Jul 2011Op4G ("Opinions for Good") benefits hundreds of Non-Profits nationwide as a function of performing quantitative and qualitative market research activities for paying clients. Op4G panel members donate some or all of their earnings for survey participation to their designated Non-Profit, resulting in a high-quality, uniquely motivated panel delivering quality data on accelerated timelines.
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Ceo & FounderNextbigfranchise, Llc Oct 2009 - Jul 2011Final Jeopardy Question: "And the answer is: This is both what franchise buyers are looking for AND what growing franchisors want to be?" Winning response: "What is the Next Big Franchise?" NextBigFranchise.com is a next generation franchise directory, combining video content presentation with human touch guidance to facilitating productive connections between franchise buyers and franchisors.
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Consultant - Franchise Sector Business DevelopmentSkoop! Inc. Oct 2010 - Mar 2011Mobile web/marketing solutions provider enabling system wide, brand compliant mobile websites and text marketing solutions for franchisors and franchisees. -
Managing PartnerKiekenapp & Associates - The Franchise System Builders Sep 2008 - Mar 2010Scottsdale, Az, UsFull-service management and sales consulting specializing in franchise marketing, sales, and operations. -
PresidentFranchise Solutions, Inc. Mar 1995 - Aug 2008Leading franchise marketing and lead generation company. Earned promotions of increasing responsibility based on excellent performance and consistently exceeding expectations for achievement. Assisted firm to engineer strategies and tools to generate online leads for franchisors; recognized as pioneer of new Internet sector. Established organization as market leader and positioned firm for successful sale in 1999. Guided firm through post-Internet bubble by redefining goals and attaining profitable growth; launched FranchiseBuyer, LLC and steered firm through a second acquisition, including conducting due diligence on financial statements and potential roadblocks. Managed Profit & Loss for company as President by executing strategic planning, budget forecasting, operations streamlining, and financial planning; grew revenues from $300K to $8M. Supervised team of 32 staff members and facilitated IT operations to ensure all technologies aligned with short- and long-term company objectives to attain profitability. Directed marketing activities, to include sales, channel development, relationship development, and new client prospecting; utilized new and proven methodologies to expand market share and customerKey Achievements:Sustained and grew several multi-million dollar annual revenue lines at 40%+ EBITDA margin while maintaining 30+ employees.Launched franchise sales brokerage subsidiary FranchiseBuyer, LLC and grew company to earn $2M in annual sales in just 2 years.Harmonized operations across 2 organizations after successful sale and merger, to encompass selecting and implementing business processes, standard operating procedures, financial strategies, and managing personnel from both firms.Installed custom advertising contract administration system that combined invoicing/accounts receivable and financial reporting; installed custom advertiser reporting intranet/extranet used both internally and by advertiser clients.
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General ManagerFranchise Solutions, Inc. Jan 1999 - Jan 2001
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PresidentFranchisebuyer, Llc Apr 2002 - Jan 2006Full service franchise sales brokerage organization. New franchise candidate origination, consulting, and referral to select franchisors.
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Svp SalesAdone/Powerone Media May 2000 - Dec 2001ASP to newspapers' online operation, enabling online classified marketplace businesses.
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Executive Vice President/Vice PresidentFranchise Solutions, Inc Jan 1995 - Jan 1998
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Account ExecutivePetzold Advertising 1992 - 1994Tech sector business-to-business advertising and marketing communications.
Matt Alden Education Details
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University Of New HampshirePhilosophy -
Semester At SeaPhilosophy -
Institute For British & Irish Studies - Trinity College, DublinIrish Literature -
Andover High School
Frequently Asked Questions about Matt Alden
What company does Matt Alden work for?
Matt Alden works for Baker Properties, Llc
What is Matt Alden's role at the current company?
Matt Alden's current role is Owner's Representative at Baker Properties, LLC.
What schools did Matt Alden attend?
Matt Alden attended University Of New Hampshire, Semester At Sea, Institute For British & Irish Studies - Trinity College, Dublin, Andover High School.
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