Matthew Altemus Email & Phone Number

Johnstown, Pa, Us

Philadelphia, Pennsylvania, United States

Core Responsibilities:Led the development and integration of a new budget operations team with marketing leadership focused on budget planning and spending, actual and forecast reporting, reducing team bottlenecks, and increasing overall marketing colleague efficiency by removing their need to work in a complex procurement process.Key Accomplishments:Responsible for overseeing budgets that ranged from $1.5mm to $8mm, ensured fiscal responsibility through spend management, and supported adherence to corporate procurement practices/policies.Developed a team-based task workflow system utilizing Wrike that ensured seamless orchestration of work outputs and helped streamline procurement processes, resulting in an average 50% reduction in the time necessary to onboard a new vendor and have POs issued. Developed, for marketing leadership, monthly budget Excel-based dashboard reports that emphasized data visualization for an easier understanding of budget spend.

Philadelphia, Pennsylvania, United States

Core Responsibilities:Planned, organized, and executed marketing promotion (email, social media, sponsorships, speaking engagements, etc.) and logistics for 3rd-party hosted trade shows and proprietary events supporting lead generation/pipeline growth through a 5x return on investment. Key Accomplishments:Drove event operation improvements for a team of six that included the development of processes that improved team efficiency by 50%; mentored colleagues through collaborative team-based meetings and one-on-one discussions, sharing event best practices and event trends.Crafted email campaigns and social media posts that increased booth traffic and speaking engagement attendance by 25%; created unique, in-booth event experiences that supported sales enablement activities and increased in-booth demonstrations and other engagements by 35%.Owned current and implementation of new event technologies that drove event lead capture efforts, supported event project management, simplified event registration, and built a series of Salesforce.com KPI reports to provide budget and ROI reporting to event managers and executive leadership.

Canonsburg, Pennsylvania, United States

Core Responsibilities:Planned, organized, and executed a regionally focused 3rd-party hosted trade show and event strategy and supported all internal small, medium, and large-scale corporate sales meetings and sales incentive trips.Key Accomplishments:Drove the North American trade show program consisting of more than 700 regionally-based trade shows and more than 50 patient advocacy community events, increasing brand awareness and driving lead generation by 30% annuallyManaged and executed the event life cycle for more than 50 internal sales meetings, ranging in size from 20-1,000 attendees, by supporting concept development, venue site selection, vendor contract negotiations, on-site logistics, food and beverage selection, and developing engaging attendee experiences.Drove the development of event technology for all corporate events and built event registration and email communication system utilizing current technology, eliminating added event costs.

Pittsburgh, Pennsylvania, United States

Core Responsibilities:Executed marketing and communications tactics utilizing email marketing, social media marketing, video, and 3rd-party events that support lead generation activities by highlighting key product differentiators based on target audience personas.Key Accomplishments:Developed multiple lead nurturing email campaigns focusing on key product differentiators and target audiences, driving pipeline growth, resulting in a 20% increase in overall readership and a 15% increase in conversion rate from cold lead to prospect.Planned and executed trade show/event calendar of more than 30 company, industry, and partner events, including handling logistics, show layout and design, food and beverage selection, staffing, and vendor management. Edited existing customer case study videos, using video editing software, to unleash the power of video storytelling in marketing campaigns, sharing customer stories and product messages in email marketing, trade shows/events, and enhanced social media efforts by search engine optimizing all video content on corporate YouTube channel.

Blue Bell, Pennsylvania, United States

Core Responsibilities:Advised on and contributed to marketing activities for go-to-market launches, advertising, marketing campaigns (traditional direct mail, digital, and email), and event strategy (3rd-party, proprietary, webinars).Key Accomplishments:Drove account-based marketing campaigns focused on targeted product upgrades and new add-on product modules, increasing annual sales revenue by 20%. Developed a self-service Sales Toolkit of customizable email templates, collateral, presentations, and other support materials that aided sales lead response time by 50%.Grew the sales pipeline by executing brand and marketing campaigns by developing landing page designs, email promotions, and a webinar program that included Lunch & Learn demos and thought leadership discussions. Supported a "Go Wild with RainMaker" jungle-themed booth with the creation of booth design elements, print promotional materials, landing page design, a targeted lead-generating promotional mailer, and paid sponsorship materials. These efforts resulted in a 300% increase in lead generation and a 10x ROI.

Blue Bell, Pennsylvania, United States

Core Responsibilities:Planned and oversaw marketing activities for go-to-market launches, advertising public relations, marketing campaigns (traditional direct mail, digital, and email), and event strategy (3rd-party, proprietary, webinars), developed social media/blog strategy, and reported to senior leadership on key marketing metrics.Key Accomplishments:Developed the campaign framework and created the print collateral, website, email promotions, and media pitch for the "RainMaker Economic Assistance Program" campaign (2009), which awarded $1,000,000 in sales incentives to a mix of 40+ new and existing customers. The campaign supported sales in exceeding annual revenue attainment during an economic recession.Drove the event marketing strategy for all 3rd-party industry trade shows, increasing booth traffic by 20%, through the development of a unique show theme that was incorporated throughout the event lifecycle and in all pre-show and post-show promotional materials (email, traditional print mailing, social media posts).Planned and executed an annual two-and-a-half-day client conference and drove venue selection, vendor negotiation, event promotion (email, print collateral, website, registration, conference programs, social media, etc.), agenda/session development, attendee special events, audio/visual needs, and provided all on-site logistical support.

Blue Bell, Pennsylvania, United States

Core Responsibilities:Helped plan and develop digital, print, and event campaigns to increase brand awareness, support lead generation/pipeline growth, and support customer retention efforts. Collaborated with sales leadership and staff to create promotional and sales materials and presentations.Key Accomplishments:Enhanced email marketing and communications strategy for current and existing customers by rolling out new designs, with a strong focus on visual elements, and a new message and list segmentation by persona approach that resulted in a 65% increase in readership and a 35% increase in clickthrough rates.Maintained and continuously improved lead scoring, list management, website/landing pages, email creation, and unique promotional materials to deliver high-quality leads to sales.Designed self-mailing product packaging and created a 70s-themed "Revolution RainMaker" promotional video demo of a new product add-on module that drove sales revenue by 40%.

Philadelphia, Pennsylvania, United States

Core Responsibilities:Implemented marketing and advertising campaigns and prepared marketing and public relations strategies, plans, and objectives while leading visual design efforts for all print (annual reports, advertisements, collateral), digital (email, website), and supported executive leaders with a heavy focus on the CEO's office, with visually appealing presentations.Key Accomplishments:Lead designer charged with conceptualizing, creating, and developing print and web-based projects in various graphic styles that incorporated solid design skills in layout, image selection, typography, and use of color that achieved overall marketing and corporate branding objectives.Developed the annual print advertisement plan year-over-year, focusing on publication demographics and target audience readership, and managed the media buying and budget for more than 40 advertisements supporting corporate brand and marketing objectives.Contributed to the execution of integrated brand marketing and proactive communication programs in public media relations, special event planning, print, direct mail, and digital mediums, including crafting PowerPoint presentations for the President/CEO and other executives meant to promote an understanding of the contributions innovation, technology, and entrepreneurship have to the economic wellbeing of the southeastern Pennsylvania region.