Matthew Anderson Email & Phone Number

Coral Springs, Fl, Us

New York, New York, Us

• Prospect and execute partnerships with Local & National Publications • List of publications can include a solely owned website property or a group of owned publications in a portfolio• Facilitate growth of Stacker's free newswire service on the distribution team• Work closely with our Partner Success Team to successfully hand off a partnership once developed to ensure growth• Contribute to growing Stacker's publisher network which currently consists of 3,400+ active URLSStacker is the first content distribution platform built for earned reach. We enable the scalable distribution of vetted, brand stories to a network of news outlets. Brands build trust and authority by reaching new audiences through their editorial content, while publishers unlock a library of original stories to engage readers at no cost.

Delray Beach, Florida, Us

• Prospect and onboard publications/content aggregators • Established, onboarded and currently manage five new publisher partnerships for FinanceBuzz• Client list includes premium companies such as Microsoft, Flipboard, Smart News, News Break & Apple News• Building out an Audience Development/Partnership department in the company. This is the first of its kind in the history of Launch Potato • Scale out partners for referral traffic & revenue. This includes traffic partnerships as well as revenue partnerships• Revenue can include: referral traffic E&O revenue, licensing revenue & ad revenue shares off-site

New York, Ny, Us

• Grew the MSN partnership to $4.7M in revenue, a 400% increase in two years• Established, onboarded and currently manage seven new publisher partnerships for Reader’s Digest, Taste of Home, The Family Handyman & The Healthy• Client list includes premium companies such as Microsoft, Yahoo, AOL, Fox News, Business Insider, Flipboard and Smart News• Proactively identify and pitch publishing and content opportunities to grow the traffic and revenue partnerships network across brands• Lead the contract process: developing, negotiating and executing tailored partner proposals and driving deals to closure• Collaborate with cross-functional team leads in the development of cohesive content strategy to drive online audience growth• Assist with optimization of traffic arbitrage campaigns worth $1M across brands• Produce weekly, monthly and annual reporting for audience development partnership metrics such as overall visits, page views and uniques• Oversee engagement and traffic metrics via Adobe Analytics and Google Analytics to deliver key insights on digital performance and encourage editorial to focus efforts on successful content

Fishers, In, Us

• Negotiated partnerships worth $500,000+ with major companies including MSN, Fox, Yahoo, Huffington Post, Insider and Accuweather• Frontline Brand Manager for editorial staff responsible for pitching and securing placement of syndicated content on publisher sites• Played a key role in company’s efforts to grow audience and revenue through innovative partner relationships and marketing channels• Actively identified and recruited new partners for content syndication with a goal for driving visitors back to The Daily Meal• Monitored and analyzed traffic as well as tracked ROI on all campaigns using Google Analytics• Took on role as interim Social Community Manager for The Daily Meal across Facebook, Twitter, Pinterest and Instagram platforms• Analyzed trending food/beverage industry topics to provide content direction for editorial staff• Proactively communicated “audience story” to advertising sales department and responsible for content and imagery

New York, New York, Us

• Promoted to Account Executive within first 6 months at the company• Top producing salesman for the team with over $500K in contracts• Worked with internal teams to effectively execute and sell all campaigns including Email, Search, Programmatic, Creative, Social and Mobile• Consistently brought in new business through industry conferences, presentations, daily cold outreach, and account management• Analyzed sales figures, profit, performance metrics and trends to strategize for marketing programs• Researched, identified, and qualified potential mid-to-large sized clients through significant daily outbound emails/calls/ LinkedIn messages• Assisted with creation and execution of proposals and contracts• Scheduled phone calls and in person meetings for Sr. Account Executives and helped with the introduction process• Attended industry conferences, tradeshows and networking events to help build new contacts and a referral network within the industry• Successfully completed Google AdWords Certification

•Co-Founded and operated a small business that delivered baked goods at late night hours to college students and people in the UCF/Orlando Area.•Created the brand, logo and marketing materials.•Managed 20+ employees including bakers, managers and delivery personnel. •Duties and responsibilities included formulating policies, managing daily operations, and planning the use of materials and human resources.