Matt Appleby Email & Phone Number

Nottingham, Gb

Nottinghamshire, England, United Kingdom

We transform spaces. Specialists in football stadia.

Helping brands and rights holders with the strategic application of communications, marketing, commercial, sales and partnership development. Example clients:* Football: West Bromwich Albion FC, Wrexham FC* Entertainment: The NEC Group, SMG (Manchester Arena)* Film production: I Believe In Miracles (Baby Cow), The Three Kings (Box to Box Films), Clough: 20 Years On (BBC)* Brands: The O2, Carlsberg * Sports: Wasps Rugby, Rugby World Cup* Lecturer: University of Derby, Birmingham City University* Books: Nottingham Forest FC

Nottinghamshire, England, United Kingdom

Responsible for all club communications, media and marketing as club promoted to the Premier League for first time in 23 years

Co-producer of I Believe In Miracles, distributed by Universal Pictures

Senior executive advice to Chairman & Board on strategy, communications, marketing, commercial & HR

• Global responsibility for sponsorships for Barclays PLC - strategy, governance, contract negotiation, portfolio management, activation• Managed dedicated teams: Marketing; Commercial; PR/Press Office; Events; Community; Project Management/Governance; plus numerous external agencies• Barclays Marketing Executive Committee member – most senior global marketing forum• Negotiated and activated over £500m of sponsorship deals, including Barclays Premier League (five deals worth £370m+), Barclays Cycle Hire (two deals worth £50m)• Oversight of 200 sponsorships annually - £150m+ budget for rights fees and £20m+ pa for activation• Global portfolio including Premier League; ATP Tennis; The O2; Springboks rugby; Barclays Center; The Barclays (golf); Donmar Warehouse• Event delivery including Barclays Premier League champions presentations; Barclays Asia Trophy (Hong Kong & China); Barclays New York Challenge; Barclays ATP World Tour Finals; plus more• Management and activation of £40m award-winning Barclays Spaces for Sports community programme

• Management and activation of Barclays sponsorship portfolio• Assessment and migration of Barclaycard Premiership to Barclays Premiership in 2004

• Management of Barclaycard sponsorship portfolio• Established new Barclaycard Premiership from start of sponsorship in 2001

• Secretariat to Barclaycard Board and Chief of Staff to Managing Director• Advisor on major strategic issues, including initial Premiership sponsorship decision in 2001

• Responsibility for Barclaycard’s marketing and communications on migration to chip card technology• Project management of industry business case for PIN customer verification technology to replace signature

• Multi-functional business and commercial programme

Greater New York City Area

Nine-month attachment at MasterCard in New York as part of three-year Barclaycard Graduate Leadership Programme

Master Of Business Administration - Mba

B.A. (Honours), Business Studies

Education record