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Digital space expertise in digital strategy, market research, marketing analytics and growth strategies. Currently engaged in analytics and insights at Scenthound, a fast growing dog wellness business growing rapidly across the US. We help bring wellness to the petcare industry and help dogs live happier & healthier lives through routine care and wellness. Outcomes based solutions means we're extending the lives and quality of life for dogs across the country. Previously, I've been honored to work at comScore for almost a decade, a global provider of market intelligence for the digital ecosystem. My focus for the initial years was exclusively within the financial services industry. Primarily interfacing with competitive intelligence, strategy and marketing teams, I've supported the top banks, credit card and payment networks enhance all things digital. Among many other engagements, my opus has been global payment market share, providing insights to consumer spending both online and off. Prior to comScore, I focussed on SMB online marketing, direct mail and marketing consulting. I've previously started two companies, Inductive Logic and Little City Advertising. While the later focussed on small business SEM, SEO and online lead generation, Inductive Logic was an early neural net - unstructured data play on user generated content relevant to the stock market. I studied at the University of Virginia where I majored in Computational Neuroscience as an Echols Scholar under Dr. William Levy. Specialties: Contract negotiation, strategic partnership opportunities, financial services, payments, credit card acquisition market, digital servicing, digital advertising effectiveness, attribution studies, market research, telecom market, big data, LBO P&L, advertising effectiveness, lead generation, marketing, emerging technologies, speaking experience, strategic consulting, SEO, SEM, Competitive Intelligence, startups, Darden incubator, entrepreneur, the brain, neuroscience, neuromarketing
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Founder And CeoCampus ComfortsWashington, Dc, Us -
Insights And AnalyticsScenthound Feb 2023 - PresentJupiter, Florida, UsBlessed to be with the wonderful team at Scenthound heading up data science and advanced analytics projects to support the health and happiness of dogs across the country. Our unique model brings affordable routine wellness to over 50 locations across the US and extends the happy healthy relationship between dogs and their humans. -
Digital Transformation & Marketing Analytics AdvisorIndependent Consultant Jun 2019 - May 2023Helping SMBs across various industries optimize operations and marketing efforts through roll outs of enterprise tools, strategic consulting, and analytical reporting roles. Currently, efforts focus on businesses in the solar, legal and home services spaces where I have assisted with implementation of CRM systems, Executive Reporting, Cross Channel Marketing Analytics and Strategic Planning initiatives.
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Senior Sales DirectorZoomph Mar 2019 - Jun 2019Reston, Virginia, UsGreat tech, just the wrong fit for me. -
Senior Sales DirectorComscore, Inc. May 2017 - Mar 2019Reston, Va, UsPleased to re-join the comScore team, focused once again on offering best in class digital insights to the payments industry and beyond. -
FounderYawentoo Jun 2016 - Apr 2017Startup concept focusing on curating rich travel content for consumers and corporate partners. Contribute, discover, curate and share, with the yaWentoo app.
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Senior Director, Strategy And Business DevelopmentB3Intelligence Jul 2015 - Jun 2016Toronto, Ontario, CaProviding market insights and advanced analytics for companies across the globe. I'm very pleased to join some of the brightest minds I've had the pleasure of working with to build new solutions for the evolving needs of today's best companies. -
Digital Strategy ConsultantVarious Aug 2014 - Jul 2015Supporting organizations in small business and financial services develop and assess market viability for new to market data assets.
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Senior DirectorComscore, Inc. Oct 2011 - Jul 2014Reston, Va, UsDigital consumer behavior sales and service, mainly focused on the digital payments and eCommerce spaces. But in addition I've supported government, telecom, hedge funds, banks and retail. I've even sold digital insights to the oil and gas guys. -
DirectorComscore, Inc. Apr 2010 - Sep 2011Reston, Va, UsGlobal eCommerce -
Senior ManagerComscore, Inc. Jul 2008 - Apr 2010Reston, Va, UsDevelop and market measurements of online consumer activity and ecommerce for major financial corporations in both the US and abroad. -
Product Marketing, Leads.ComLeads.Com Nov 2007 - Jul 2008Jacksonville, Florida, UsManage marketing efforts for all lead generation services and search marketing. Develop sales collateral, marketing for lead generation, analyze and optimize marketing and sales efforts and develop product rollouts. -
OwnerLittle City Advertising, Llc Apr 2006 - Nov 2007Web Marketing and web design services as well as the development of local search portals such as www.ourlittlecity.com and www.thisisbethesda.com.
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DirectorOn Campus Marketing Jan 2003 - Apr 2006UsDirected all marketing and operational efforts for a 21 Million dollar program targeting college students and parents at over 600 institutions of higher learning. -
Founder/CeoInductive Logic, Inc Sep 2000 - Dec 2002Inductive Logic derived sentiment information about the S&P 500 stocks over time from individual investor discussions and messages. The overall sentiment index for stocks on the S&P provided quantitative hedge fund managers with an unique and highly valuable piece of data in order to optimize investment models.
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Research AssociateDept Neurosurgery, Lab Of Computational Neurodynamics 1995 - 1996
Matt Archer Skills
Matt Archer Education Details
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University Of VirginiaNeurobiology And Neurosciences -
University Of VirginiaEchols Interdisciplinary: Computational Neuroscience -
Gloucester High School -
Sherwood
Frequently Asked Questions about Matt Archer
What company does Matt Archer work for?
Matt Archer works for Campus Comforts
What is Matt Archer's role at the current company?
Matt Archer's current role is Founder and CEO.
What is Matt Archer's email address?
Matt Archer's email address is ar****@****ail.com
What is Matt Archer's direct phone number?
Matt Archer's direct phone number is +157130*****
What schools did Matt Archer attend?
Matt Archer attended University Of Virginia, University Of Virginia, Gloucester High School, Sherwood.
What skills is Matt Archer known for?
Matt Archer has skills like E Commerce, Strategy, Market Research, Online Marketing, Strategic Partnerships, Analytics, Data Analysis, Start Ups, Management, Sem, Marketing, Advertising.
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