Matt Arnzen

Matt Arnzen Email and Phone Number

VP of Marketing / Marketing & Technology Leader / Strategy & Execution @ Sagacity Golf
Matt Arnzen's Location
Portland, Oregon, United States, United States
Matt Arnzen's Contact Details
About Matt Arnzen

Creative and innovative marketing professional with over fifteen years of progressive experience in B2C and B2B marketing, digital strategy and marketing platform management. Accomplished at lead generation, creative design, marketing operations and collaborating effectively with stakeholders, vendors and clients.Areas of expertise include:-- Digital Strategy & Execution-- Customer Acquisition / Lead Generation-- Digital Marketing (PPC, Social Media & Direct-- Content Development & Marketing-- Search Engine Optimization (SEO)-- Platform Management (Marketing Stack)-- Website UI/UX Design and Development-- A/B & Multivariate Testing-- eCommerce-- Email Marketing & Automation-- Web Analytics & Reporting-- Customer Relationship Management (CRM)I've managed multi-million dollar media and development budgets, built and coached teams and partnered with agencies to build and manage digital experiences that drive measurable results.Specialties: Interactive Strategy, Digital Marketing, Marketing Technology, Digital Platform Management, Marketing Automation, Email Marketing, Affiliate Marketing, Project Management, Enterprise Web Development, Internet Commerce, eCommerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Management, Web Analytics, User Experience Design, Customer Relationship Management (CRM),Team Leadership, Team Building, Customer Acquisition

Matt Arnzen's Current Company Details
Sagacity Golf

Sagacity Golf

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VP of Marketing / Marketing & Technology Leader / Strategy & Execution
Matt Arnzen Work Experience Details
  • Sagacity Golf
    Vp Of Marketing
    Sagacity Golf Mar 2019 - Present
    Scottsdale, Arizona, Us
    Leading all marketing functions including Strategy/Execution, Demand Generation, Product/UX Design, Sales Enablement, and Marketing Operations for B2B2C SaaS golf technology company.
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  • Zen Creative Group
    Digital Marketing Consultant (Freelance)
    Zen Creative Group Aug 2018 - Feb 2019
    Portland, Oregon, Us
    Advising clients on marketing, digital strategy, SEM, SEO, marketing stack/technology management and user experience.
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  • Planar Systems
    Director Of Digital Marketing
    Planar Systems Dec 2015 - Jul 2018
    Hillsboro, Oregon, Us
    Global digital strategy and marketing platform technology management for leading manufacturer of digital signage. Led digital marketing efforts and sales enablement programs. Collaborated with development, product and content teams to increase brand awareness and grow revenue.• Directed strategy and launch of global multi-site redesign, lifting organic visits by 9%, engagement by 25% and conversion rates by 40%.• Created lead nurturing strategy increasing sales opportunities and overall lead quality.• Redesigned demand generation engine increasing qualified leads and reducing cost-per-lead.• Aligned sales and marketing teams by activating attribution modeling and pipeline metrics.• Launched customer service chat platform, increasing customer engagement by 300%.
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  • Unigo Group
    Senior Director Of Digital Marketing
    Unigo Group Feb 2014 - Aug 2015
    Lake Oswego, Oregon, Us
    Strategic direction and product management of the Unigo.com website with a focus on engagement and user experience. Collaborated closely with development and design to align user experience goals and roadmaps to continually launch new features and functionality.• Developed an integrated marketing platform and segmentation engine that increased customer engagement, drove revenue and enhanced content creation. • Increased college review submissions 10X via a customer driven user experience and site promotion.• Launched marketing automation campaigns to drive revenue and repeat visits.
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  • Knowledge Universe
    Director, Digital Marketing
    Knowledge Universe Apr 2010 - Oct 2013
    Lake Oswego, Or, Us
    Directed digital and customer experience initiatives across all Knowledge Universe US brands. Primary areas of focus include customer acquisition, CRM, website operations and marketing platform management.• Defined enterprise digital roadmap and strategy for four distinct brands with over 2,000 locations.• Increased conversion rates by 20% from A/B and multivariate testing.• Drove over 20K leads a month with 20% YOY growth via paid media, affiliates and partners.• Created enterprise platform that synchronized location content driving a double-digit ROI.
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  • Nike
    Product Manager - Ecommerce Platform, Global Digital Commerce
    Nike Jan 2009 - Mar 2010
    Beaverton, Or, Us
    Contractor with Kelly Services: 1/2009 - 10/2009 & 1/2010 - 4/2010Managed enhancements and roadmaps for product catalog, product ratings & reviews, promotions and product recommendation platform for global Nike eCommerce site. • Increased cross sell revenue by 150% by integrating and launching a data driven platform.• Saved over 1,000 hours each season for merchandising teams by enabling auto attribution and mass update capabilities in product catalog platform. • Created product review feedback loop for product creation organization, delivering real-time customer insight.
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  • Comcast Entertainment Group / The Golf Channel
    Director Of Marketing, Golfnow.Com
    Comcast Entertainment Group / The Golf Channel Dec 2005 - Dec 2008
    Philadelphia, Pa, Us
    Directed marketing and eCommerce operations for the nation's largest golf tee time website. Provided strategic direction, digital platform management, and user experience design for 150+ websites. Accountable for developing and implementing strategies for SEM, SEO, email, social media and online video.• Created distinct local marketing campaigns lowering cost per customer acquisition by 48%.• Expanded to over 50 markets in 2 years, increasing customer database over 200%.• Increased revenue 50% utilizing local marketing initiatives including paid search, radio and print.
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  • Nike, Inc
    Senior User Experience Developer - Digital Commerce
    Nike, Inc Jun 2004 - Dec 2005
    Beaverton, Or, Us
    Senior front end designer and developer of Nike and Cole Haan eCommerce websites.• Partnered with design leadership in delivering cross-channel brand refreshes and design enhancements.• Worked directly with brand, eCommerce and marketing leadership in designing category, brand and product launch interactive promotions.
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  • Razorfish
    Senior Consultant
    Razorfish 1999 - 2004
    New York, Ny, Us
    Interactive marketing and eCommerce developer for Internet consulting agency. Client based project work included:• Reader's Digest — Lead web developer during a redesign of RD.com and implementation of the eCommerce platform and Content Management System.• AT&T Wireless — Lead web designer/developer during an eCommerce site redesign.• Health Allies — Web design and development lead for health services eCommerce start-up.• The Nautilus Group — Business analysis and requirements gathering for eCommerce website.
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  • Chrome Data Solutions
    Marketing Manager
    Chrome Data Solutions Dec 1996 - Jun 1999
    Portland, Oregon, Us
    Provided graphic design, web development, project management, database marketing, and technical writing for high-tech software firm.
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Matt Arnzen Skills

Web Analytics E Commerce Digital Marketing Email Marketing Online Marketing Seo Digital Strategy Analytics Marketing Strategy Sem B2b Crm Cms Online Advertising Integrated Marketing User Experience Interactive Marketing Social Media Marketing Web Project Management Ppc Marketing Management Web Strategy Information Architecture Customer Acquisition Web Design Website Development B2b Marketing Customer Experience Creative Direction Advertising Content Strategy Online Lead Generation Marketing Strategy Google Analytics Web Marketing Product Management Lead Generation Content Management Social Media Management Leadership Direct Marketing Cross Functional Team Leadership Salesforce.com Software As A Service Business Process Improvement

Matt Arnzen Education Details

  • Oregon State University
    Oregon State University
    Marketing And Graphic Design
  • University Of Oregon
    University Of Oregon
    Web Design And Development Program

Frequently Asked Questions about Matt Arnzen

What company does Matt Arnzen work for?

Matt Arnzen works for Sagacity Golf

What is Matt Arnzen's role at the current company?

Matt Arnzen's current role is VP of Marketing / Marketing & Technology Leader / Strategy & Execution.

What is Matt Arnzen's email address?

Matt Arnzen's email address is ma****@****hoo.com

What is Matt Arnzen's direct phone number?

Matt Arnzen's direct phone number is +150370*****

What schools did Matt Arnzen attend?

Matt Arnzen attended Oregon State University, University Of Oregon.

What are some of Matt Arnzen's interests?

Matt Arnzen has interest in Content Management Systems (Cms), Digital Strategy, Retargeting, Ecommerce, Digital Marketing, Oregon State University, Seo, Ux Design, See 2, Usability.

What skills is Matt Arnzen known for?

Matt Arnzen has skills like Web Analytics, E Commerce, Digital Marketing, Email Marketing, Online Marketing, Seo, Digital Strategy, Analytics, Marketing, Strategy, Sem, B2b.

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