Matt Arthur Email & Phone Number

Ottawa, Ontario, Canada

- Site Servicing & Road building: 1830 Trim Rd. subdivision with DSEL for Mattamy Homes- Building Excavation & Site Servicing: 163 Parkdale with RECL for Richcraft- Site Servicing & Road building: Stonebridge subdivision with IBI Group for Mattamy Homes- Site prep, Servicing & General Contractor: Crowne Point Plaza Phase 2 with IBI Group for Taggart Realty Management- Site servicing & Road building: Kinwick subdivision with Stantec for Mattamy Homes- Site servicing & Road building: Half Moon Bay Phase 4 subdivision with DSEL for Mattamy Homes- Site servicing & Road building: Idylea Phase 1 subdivision with IBI for Tartan Homes- General Contractor: Crown Pointe Plaza Phase 1 with Paterson for Taggart Realty Management (subcontractor management)- Site prep, Servicing & Building Excavation: Blackstone Village with Novatech for Seymour Pacific Developments- Upfill program: Cowpland Lands with Novatech & Paterson Group for Claridge Homes- Site prep, Servicing & Building Excavation: Trinity Crossing with Novatech for Seymour Pacific Developments

Ottawa, Ontario, Canada

While performing day-to-day responsibilities as a project manager and coordinator, I added value by launching, managing and maintaining Taggart’s Instagram & Facebook platforms. I also created all Taggart Group of Companies operating companies LinkedIn presence.- Content ideation & execution- Paid media strategy & placement- Measurement & analyticsOn-boarded external agency to produce social content. I remain involved as an advisor.

Ottawa, Ontario, Canada

My role is in the management of heavy civil construction projects including sub-divisions, commercial site preparation, residential building excavations and City of Ottawa infrastructure enhancements. • Collaborate with multiple senior stakeholders, internal and external partners including owners, consultants, engineers, subcontractors, suppliers and field staff to execute projects requiring significant coordination with multi-million dollar budgets• Negotiation of out-of-scope construction activities with consultants & owners• Management of monthly project financials• Project administration: pre-construction permits, transmittals and submittals, RFIs, expenditure vs.production tracking, daily work records, progress drawings, out-of-scope tracking and reconciliation• Liaison between operations managers, consultants & field staffMy passions and experience include sales and marketing. I have had the opportunity to pursue these passions having conceptualized, sold-in and led Taggart Construction's & Taggart Group’s ongoing brand refresh & digital marketing efforts.• Thought leadership, project management & content creation for two website builds (Taggart Construction & Taggart Group of Companies), digital assets, branded documentation, animations, video, collateral & signageResults:• Managed construction projects efficiently and effectively, leading to substantial profits in FY’19, crushing projected margins• Encouraged step-change approach to branding & marketing that has resulted in the evolution of the Taggart Construction and Taggart Group brandsOther:COVID-19 Response Team (Committee)• Lead communications including documentation & creative executions (collateral, video) for the committee, tasked with creating recommendations to ownership and policy related to pandemic responseSustainability Committee• Taggart Construction's representative tasked with creating & implementing sustainability guidelines and best practices

Ottawa, Canada Area

Ottawa, Canada Area

A member of one of several crews that built roads, boulevards, graded lots, and managed earthworks for Minto's Potter's Key development in Stittsville, Ontario.

Ottawa, Ontario, Canada

Ottawa, Canada Area

Led all digital initiatives for Windmill Developments & Mark Motors; supported all other accounts within a start-up environment.• Thought leader for digital strategy, execution & media including website development, SEO, Adwords (search, display, Google Analytics), Adobe programmatic, Facebook, Instagram & Twitter• Significantly evolved agency media offering, data analysis & processes • Managed 4 direct reports: digital specialists, content strategist & web developer• Pro-actively sought new business relationshipsResults:• Developed a culture of curiosity & data analysis that led to step change in agency approach to digital marketing, advertising & product offerings• Closed +$100,000 in new business

Ottawa, Canada Area

Client: Warner Bros. & DC Entertainment (Burbank, CA)Account ManagementReporting to the President, I led the largest account in the company.• Executive Producer on all projects• Led a multi-disciplinary team of 8• Account Planning • Budget Management & Forecasting• Pitched new opportunitiesVisit the sites: wbkidsgo.com, dckids.comMedia Strategy Led new digital media & social amplification offering specializing in tweens & millennials.• Audience Modeling• Planning (Discovery, KPIs, Target, Budget Management, MSA & I/O Agreements)• Tactics Mapping - Programmatic & PMP - HTML5, In-app, Flash - Mobile & desktop - Creative activations • Partner Vetting & Management - Deal negotiation• Execution & Delivery• Reporting & Optimization I planned and bought digital media in 17 countries for DC Entertainment & Mattel’s DC Super Hero Girls franchise predicted to be a $1B property. It's the most significant new IP for DC Entertainment (press: http://lat.ms/1o0nupn).Client: NASCAR (Daytona Beach, FL) Acceleration Nation websiteA responsive website for desktop and mobile for youth 8-12 years old. Built for fan development amongst kids and tweens.• Account lead• Led a multi-disciplinary team of 6Visit the site: http://www.accelerationnation.comSTEM AppLed pitch process & successful sell of a STEM learning app concept for NASCAR. Client: Geox (Montebelluna, Italy)Geox Kids App (iOS, Android & Windows)An ebook application digitized from two Dallas Clayton commissioned stories created for Geox. Worked successfully with Executive Producer in UK & Geox HQ in Italy.• Account lead• Led a multi-disciplinary team of 6Download the app: http://apple.co/1RvrIMKClient: Pokémon International (Seattle, WA)Pokémon XY6 Website A fully responsive marketing site for the XY6 TGC Expansion.Visit the site: xy6.pokemontcgxy.com

Toronto, Canada Area

Here, I built my marketing and brand building experience in the QSR and FI verticals, working on both the RBC (Strategic Partnerships) and YUM! Brands (KFC) integrated accounts. I independently led projects from brief until material delivery.Project highlights:RBC ‘Simplified Life Insurance’ campaign Account lead: • Responsibilities included strategy development, project financials, project management & management of one direct report• Deliverables: TV, video, OOH, Print, online advertising, Facebook and Twitter strategy• Challenges included educating clients on digital channels, navigating a highly matrixed organization, and expedited timelinesKFC ‘Bucket List’ campaign Account lead:• Responsibilities included strategy development, project financials, project management and management of one direct report• Deliverables: TV, contest microsite, Facebook strategy and creative, online advertising, site updates, emailCo-Lead - Kenya Cup Agency Softball Tournament (benefiting the Hanna Howard Fund)• Led planning and event activation, raising +$10,000

Toronto, Canada Area

Gained knowledge and experience in the CPG and FI verticals with some of the most iconic brands in the world including Gillette (North America and Global Digital AOR), VISA, Campbell’s Soup (US & Canada), Canadian Olympic Committee and Quaker. I’m a strong client relationship builder, team leader and expert in execution. I’m comfortable asking the right questions and selling ideas. Project highlights:VISA #smallenfreuden campaign digital Account lead:Integrated strategy and execution of the national #smallenfreuden campaign (http://bit.ly/12eKqhC), regarded by VISA as the most breakthrough and robust communication platform executed in 2013, globally• Account lead for all digital (app, microsites, homepage takeovers, online advertising), social media strategy and execution, and data analysis deliverables • Managed partner relationships with OMD, FleishmanHillard, Facebook, Twitter, NHL & Spruce Media• Led team of six • Result: Effie Gold winnerGillette London 2012 Olympic campaign (Global):North American strategy and execution of the largest and most complex marketing program in P&G's 186 year history. • Instrumental in the management, strategy and execution of Facebook and Twitter programs• Managed partner relationships with BBDO NY, Ketchum NY, Carat NY, Spotify (US)Other:Lead - Digital Labs• Led programming and internal communications for Digital Labs, a BBDO network initiative to expand the digital knowledge of employees Agency Presenter• Led development and execution of several post-secondary presentations on the topics of communications, marketing & advertisingCo-Lead - Kenya Cup Agency Softball Tournament (benefiting the Hanna Howard Fund)• Led planning and event activation, raising +$15,000 annually

Proximity CanadaCampbell Company of CanadaOther:Co-Lead - Kenya Cup Agency Softball Tournament (benefiting the Hanna Howard Fund)Contributor - Digital Labs @ BBDO I Proximity

Toronto, Canada Area

Bell Canada

Toronto, Canada Area

Lay's (Frito-Lay North America)SunChips (Frito-Lay North America)Virgin MobileChicago Tribune

Toronto, Canada Area

Proximity CanadaSPLENDANew BalanceFoodland OntarioFrito-Lay (Doritos Guru)

Construction Management

Graduate Certificate, Sports Marketing

- Honours - Dean's List

B.A., History

- Concordia Stingers Varsity Baseball

Pmp Exam Prep Course, Project Management