Matt Askham Email & Phone Number

Cambridge, England, United Kingdom

Cambridge

Cambridge, United Kingdom

CPL is a fast-growing, award winning content marketing agency, that helps clients tell their stories with impact, whatever the channel.We work with membership and professional bodies, corporates and well known brands. They trust us to hone their messages and convey them in the best way for their audiences: members, customers, clients and employees.Our team, based in Cambridge, includes journalists, editors, graphic designers, content strategists, videographers, developers, print production specialists and commercial experts.We bring stories to life in print, and in digital formats via websites, social media channels and video.Speak to us if you need expert strategy, flawless delivery and content-led communications that deliver results.

Halo is an in-house brand owned and operated by Ison Distribution, a company that makes and distribute bicycles and bike parts. Halo produces wheels and accessories for many disciplines of cycling and is perhaps best known for its off-road products. It has World Champions amongst its riders and a loyal following. As Strategic Brand Manger I was responsible for product development, internal and external communications, marketing, advertising and event planning. This included:• Preparing marketing, financial and product development plans to increase sales and brand awareness.• Monitoring competitors and market trends to ensure the brand is well positioned.• Writing content for all marketing, advertising and communication material for both B2B and B2C customers.• Production of online and magazine advertisements, email campaigns, websites, exhibition stands, road shows to ensure alignment with branding strategy and maximise effectiveness of media efforts.• Working with global distributors to ensure brand messages are effectively communicated.Key Achievements:• Successfully launched two new product ranges while developing three more for release in 2017.• Retained key sponsored athletes while reducing annual spend by 20%.• Identified and signed up new athletes for product sponsorship in new disciplines.• Reduced annual media spend by 25%, through negotiation with online and magazine vendors.• Grew the brand's social media audience organically between 20% and 50% (depending on channel).• Exhibited at six trade shows (UK and US), designing and organising brand space at each event.• Sponsored and exhibited at three UK-based sporting events (Battle on the Beach, Mountain Mayhem and Oktober Bikefest).

Cambridge, Uk

A small and friendly branding and communication design consultancy based in Cambridge, UK. We worked with start-ups, SME’s, government bodies and charities, helping them get their communication material on the right track and then creating the best platforms from which they could tell their stories.Much of my time was spent helping clients figure out their product placement and promotion strategy in order to develop their brands. I helped many of them launch new products and break into new markets both in the UK and around the world. With clients in technology, education and the service industries, typical projects included creating and managing brand identity, producing digital and printed communication material, web site design and development, email marketing campaigns, trade exhibitions, creating user interfaces and writing and compiling technical user documentation - all aligned to their branding strategy and business plans. We achieved Recommended Agency status as a result of forming extremely good working relationships and delivering over and above our clients expectations. I worked with a network of specialists whose skills complimented my own, including software engineers, web developers and technical authors, putting together and managing teams appropriate for each project.