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Through the use of innovative technologies, intelligent content, IoT, mobile, social, artificial intelligence (AI), machine learning, and more I seek to transform and improve the economics of healthcare and impact the survival and wellbeing of real people.EXPERIENCED digital health marketing leader combining 20 years of global executive-level digital health leadership with a Marketing MBA and hands-on software engineering. Specializing in innovation, transformation, implementation, and measurement of digital marketing strategies in the pharmaceutical industry.VISIONARY LEADER focused on digital transformations and growth through process and platform optimization, digital partnerships, data-driven insights, and multi-channel strategies to build scalable solutions.SKILLED COMMUNICATOR, speaker, blogger, and podcaster, leveraging deep knowledge of business, technology, and healthcare to bridge the communication gap between leading-edge digital technologies and the most urgent needs in healthcare.I'm not a research scientist, so I'll never cure cancer, but what I can do is leverage my deep understanding of technology, business, and digital health to save lives, alleviate suffering, and impact the economics of healthcare through timely and appropriate delivery of information to those that need it most, when they need it most.
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Head Of Digital MarketingMelinta Therapeutics Nov 2020 - PresentParsippany, New Jersey, Us- Established Digital Marketing department and lead Digital Marketing for six commercial brands, four actively promoted in acute hospital setting focused on HCPs- Digital lead across multiple brand launches and one new indication before, during, and after COVID- Established and built new Inside Sales team showing positive ROI in the first 6 months- Headed corporate rebranding and lead corporate digital channels including social media- Established claims automation, component content, and content reuse processes for Commercial and MLR process
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Sr. Director, Analytics And Digital StrategyMelinta Therapeutics Jan 2020 - Nov 2020Parsippany, New Jersey, UsCommercial digital strategy and data platforms lead focused on the integration of data-driven insights, non-personal promotion, and efficiencies within the organization. - Strategy, RFP, and Project Management of Digital Marketing Non-Personal Promotional efforts with a focus on EHR, Email, and web channels, as well as virtual conference presence - Day-to-day management of data systems, sources, source of truth, and processing in support of Commercial, Market Access, Trade, and Medical teams with partial support of Finance and HR - Developed Commercial Sales IC plans including territory alignment and quarterly/monthly/weekly updates to both leadership and field teams and annual CEO Club - Establish virtual speaker program process and platforms - Data wrangling and analysis of Commercial and competitive data for data-driven insights and recommendations - Published thought leader, speaker, and podcaster focusing on digital health and martech.
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Sr. Director, Digital Strategy & Innovation, Medical AffairsMelinta Therapeutics Jan 2018 - Jan 2020Parsippany, New Jersey, UsFocused on the optimization of resources through effective digital processes, platforms, and programs to understand both internal and external unmet needs and implement solutions. - Optimize and automate workstreams and process to build a high-performing, multi-faceted organization. - Integrate data systems and set the organizational data vision for integration, consolidation, and reporting. - Oversight of digital resources including web, mobile, social, Veeva, LMS, data, and analytics platforms. - Digital strategies for Medical Affairs, Medical Information, and MSL enablement. - Published thought leader, speaker, and podcaster focusing on digital health and martech.
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New Media Business & Marketing Blogger, Speaker, And PodcasterHttp://Www.Rxdigitalmarketing.Com Jan 2009 - PresentAs a senior innovation engineer in the technical marketing trenches for many years I directly influenced and experience the causes and effects of business decisions within marketing campaigns for organizations and, as an MBA and senior executive, I possess the knowledge and background to understand these decisions, analyze the results, and share the resulting wisdom with others who share my passion.
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Senior Director, Digital Strategy & Innovation, Medical AffairsThe Medicines Company Mar 2016 - Jan 2018East Hanover, Nj, UsWorked directly with the Infectious Disease brands and Medical Affairs team to build multi-channel insights, strategies, solutions, and reporting. Focused on digital partnerships, CRM and data solutions, websites and mobile apps, remote training, medical information, analytics, and customer-facing tools. - Centralize data to create a CRM/marketing automation and unified multi-channel analytics platform. - Architect and implement intelligent component content management system (CCMS) for content reuse. - Leverage usability testing and analytics to build user journeys, experiences, and content mapping. - Cultivate and manage partnerships, manage vendors, teams, and projects. - Led cultural and procedural digital transformation aligned with legal and regulatory requirements. -
Chief Technology OfficerOgilvy Commonhealth Worldwide Apr 2014 - Mar 2016New York, Ny, UsAs digital has permeated throughout all aspects of healthcare, and life in general, and with new technologies consistently bringing forth new opportunities and barriers, my role is to understand the nuances and complexities of and effectively deploy innovative digital solutions within a global healthcare organization.Additional responsibilities included: - Founded the OCH Innovation Lab to focus digital innovation on solving business challenges - Create and manage partnerships ranging from digital health startups to Google, Apple, and IBM Watson - Assess digital trends and evaluate the impact and opportunities for our organization and clients - Evaluates build vs. buy vs. partner and lead a multi-national technology services team to make it happen -
Svp, Director Of TechnologyOgilvy Commonhealth Worldwide Mar 2011 - Apr 2014New York, Ny, UsAt Ogilvy CommonHealth we're geeks, we're proud of it, and my role is to lead, organize, and focus that passion for data & technology toward pharmaceutical interactive marketing. I evolve my industry by defining simple solutions for complex ideas in the brave new world of data-driven marketing technology. The bottom line is I am the lead geek of Ogilvy CommonHealth -- the most innovative you'll ever work with.
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Co-FounderSeraphim Internet Solutions, Llc Feb 2002 - Jul 2012As an MBA and professional software engineer I co-founded Seraphim to specialize in innovating Internet marketing applications that larger organizations are not agile enough to take on. Working with a variety of clients gives me the opportunity to expand my knowledge beyond corporate technology management into small business relationship management. Seraphim specializes in online presence, social media and cloud technologies.
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Vp, Director Of TechnologyMrm Worldwide Mar 2010 - Mar 2011New York, Ny, UsAs the VP, Director of Technology for MRM Worldwide my core responsibility was to grow, organize, and support the digital wing of the organization by overhauling agency process, facilitating interoffice collaboration, cultivating relationships, and growing a strong core technical team.Additional responsibilities included: - Audit and refined digital processes to facilitate digital integration and gain interoffice efficiencies - Identified and evaluated new technologies, vendors, and partnerships based in user experience insights - Provided leadership and oversight of all development teams - Rapidly on boarded and lead The Home Depot, one of the largest retailers in the world -
Senior Software EngineerEuro Rscg Discovery Sep 2002 - Mar 2010Amstelveen, NlTo succeed in today's marketplace, companies need to stake out a balanced position. A position that's at the intersection of attitudes and behavior. Of acquisitions and retention. Of branded communications and relevant, response-driven direct marketing. Euro RSCG Discovery is at that intersection and I make it happen. As a senior innovator, leader, mentor, and engineer I work hard to grow the organization and meet the business needs of our clients. -
Senior Software EngineerEuro Rscg Devon Direct Sep 2002 - Mar 2004New York, Ny, Us -
Associate Development ManagerSimstar Aug 2001 - Feb 2002UsAs a resource manager, team leader, role model, and senior engineer in the fast-paced restructuring and rapid growth of a major pharmaceutical Internet solutions company my primary responsibilities included client communication, requirements analysis, lead engineer, mentor, and project management of multiple simultaneous Internet initiatives. -
Web DeveloperSimstar Internet Solutions Mar 2000 - Aug 2001Senior web engineer focusing on both Windows and LAMP technologies pioneering new systems which optimize development cycles and cut operational costs while increasing quality and accuracy of output. Led and trained multiple development teams leading to the creation of a new technical management role within the organization.
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Site Supervisor - Cook CampusRutgers University Computer Services (Rucs) Jan 1998 - Mar 2000New Brunswick, Nj, UsSenior Site Manager for four computing facilities on two Rutgers campuses including hardware, software, supplies, and for hiring, training and supervision of 85 Student Computer Consultants, four Senior Consultants and four Assistant Managers. -
Network Operator, Student TechnitionRutgers University Computer Services (Rucs) May 1998 - Aug 1998New Brunswick, Nj, UsAssisted in the setup of various new computers and computer labs throughout Rutgers for Network Operations. Became familiar with networking essentials and RUCS network.
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Computer Repair ManagerRutgers University Computer Services (Rucs) Sep 1997 - Jan 1998New Brunswick, Nj, UsResponsible for the diagnosis, repair and management of over 250 computers and peripherals across two of Rutgers University’s four New Brunswick campuses. Conceived of and built the Baby Brother monitoring system revolutionizing the role and resulting in the first 100% uptime across all four campuses.
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Help Desk ConsultantRutgers University Computer Services (Rucs) Sep 1995 - Sep 1997New Brunswick, Nj, Us
Matt Balogh Skills
Matt Balogh Education Details
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Fairleigh Dickinson University-Florham CampusMarketing & Entrepreneurship -
Rutgers UniversityComputer Science
Frequently Asked Questions about Matt Balogh
What company does Matt Balogh work for?
Matt Balogh works for Melinta Therapeutics
What is Matt Balogh's role at the current company?
Matt Balogh's current role is Head Of Digital Marketing at Melinta Therapeutics.
What is Matt Balogh's email address?
Matt Balogh's email address is ma****@****ail.com
What is Matt Balogh's direct phone number?
Matt Balogh's direct phone number is +197365*****
What schools did Matt Balogh attend?
Matt Balogh attended Fairleigh Dickinson University-Florham Campus, Rutgers University.
What are some of Matt Balogh's interests?
Matt Balogh has interest in Social Services, Children, Poverty Alleviation, Science And Technology, Health.
What skills is Matt Balogh known for?
Matt Balogh has skills like Digital Marketing, Interactive Marketing, Digital Strategy, User Experience, Integrated Marketing, Online Marketing, Crm, Mobile Marketing, Marketing Strategy, Digital Media, Content Strategy, Online Advertising.
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