Matt Balogh Email & Phone Number

Parsippany, New Jersey, Us

- Established Digital Marketing department and lead Digital Marketing for six commercial brands, four actively promoted in acute hospital setting focused on HCPs- Digital lead across multiple brand launches and one new indication before, during, and after COVID- Established and built new Inside Sales team showing positive ROI in the first 6 months- Headed corporate rebranding and lead corporate digital channels including social media- Established claims automation, component content, and content reuse processes for Commercial and MLR process

Parsippany, New Jersey, Us

Commercial digital strategy and data platforms lead focused on the integration of data-driven insights, non-personal promotion, and efficiencies within the organization. - Strategy, RFP, and Project Management of Digital Marketing Non-Personal Promotional efforts with a focus on EHR, Email, and web channels, as well as virtual conference presence - Day-to-day management of data systems, sources, source of truth, and processing in support of Commercial, Market Access, Trade, and Medical teams with partial support of Finance and HR - Developed Commercial Sales IC plans including territory alignment and quarterly/monthly/weekly updates to both leadership and field teams and annual CEO Club - Establish virtual speaker program process and platforms - Data wrangling and analysis of Commercial and competitive data for data-driven insights and recommendations - Published thought leader, speaker, and podcaster focusing on digital health and martech.

Parsippany, New Jersey, Us

Focused on the optimization of resources through effective digital processes, platforms, and programs to understand both internal and external unmet needs and implement solutions. - Optimize and automate workstreams and process to build a high-performing, multi-faceted organization. - Integrate data systems and set the organizational data vision for integration, consolidation, and reporting. - Oversight of digital resources including web, mobile, social, Veeva, LMS, data, and analytics platforms. - Digital strategies for Medical Affairs, Medical Information, and MSL enablement. - Published thought leader, speaker, and podcaster focusing on digital health and martech.

As a senior innovation engineer in the technical marketing trenches for many years I directly influenced and experience the causes and effects of business decisions within marketing campaigns for organizations and, as an MBA and senior executive, I possess the knowledge and background to understand these decisions, analyze the results, and share the resulting wisdom with others who share my passion.

East Hanover, Nj, Us

Worked directly with the Infectious Disease brands and Medical Affairs team to build multi-channel insights, strategies, solutions, and reporting. Focused on digital partnerships, CRM and data solutions, websites and mobile apps, remote training, medical information, analytics, and customer-facing tools. - Centralize data to create a CRM/marketing automation and unified multi-channel analytics platform. - Architect and implement intelligent component content management system (CCMS) for content reuse. - Leverage usability testing and analytics to build user journeys, experiences, and content mapping. - Cultivate and manage partnerships, manage vendors, teams, and projects. - Led cultural and procedural digital transformation aligned with legal and regulatory requirements.

New York, Ny, Us

As digital has permeated throughout all aspects of healthcare, and life in general, and with new technologies consistently bringing forth new opportunities and barriers, my role is to understand the nuances and complexities of and effectively deploy innovative digital solutions within a global healthcare organization.Additional responsibilities included: - Founded the OCH Innovation Lab to focus digital innovation on solving business challenges - Create and manage partnerships ranging from digital health startups to Google, Apple, and IBM Watson - Assess digital trends and evaluate the impact and opportunities for our organization and clients - Evaluates build vs. buy vs. partner and lead a multi-national technology services team to make it happen

New York, Ny, Us

At Ogilvy CommonHealth we're geeks, we're proud of it, and my role is to lead, organize, and focus that passion for data & technology toward pharmaceutical interactive marketing. I evolve my industry by defining simple solutions for complex ideas in the brave new world of data-driven marketing technology. The bottom line is I am the lead geek of Ogilvy CommonHealth -- the most innovative you'll ever work with.

As an MBA and professional software engineer I co-founded Seraphim to specialize in innovating Internet marketing applications that larger organizations are not agile enough to take on. Working with a variety of clients gives me the opportunity to expand my knowledge beyond corporate technology management into small business relationship management. Seraphim specializes in online presence, social media and cloud technologies.

New York, Ny, Us

As the VP, Director of Technology for MRM Worldwide my core responsibility was to grow, organize, and support the digital wing of the organization by overhauling agency process, facilitating interoffice collaboration, cultivating relationships, and growing a strong core technical team.Additional responsibilities included: - Audit and refined digital processes to facilitate digital integration and gain interoffice efficiencies - Identified and evaluated new technologies, vendors, and partnerships based in user experience insights - Provided leadership and oversight of all development teams - Rapidly on boarded and lead The Home Depot, one of the largest retailers in the world

Amstelveen, Nl

To succeed in today's marketplace, companies need to stake out a balanced position. A position that's at the intersection of attitudes and behavior. Of acquisitions and retention. Of branded communications and relevant, response-driven direct marketing. Euro RSCG Discovery is at that intersection and I make it happen. As a senior innovator, leader, mentor, and engineer I work hard to grow the organization and meet the business needs of our clients.

New York, Ny, Us

Us

As a resource manager, team leader, role model, and senior engineer in the fast-paced restructuring and rapid growth of a major pharmaceutical Internet solutions company my primary responsibilities included client communication, requirements analysis, lead engineer, mentor, and project management of multiple simultaneous Internet initiatives.

Senior web engineer focusing on both Windows and LAMP technologies pioneering new systems which optimize development cycles and cut operational costs while increasing quality and accuracy of output. Led and trained multiple development teams leading to the creation of a new technical management role within the organization.

New Brunswick, Nj, Us

Senior Site Manager for four computing facilities on two Rutgers campuses including hardware, software, supplies, and for hiring, training and supervision of 85 Student Computer Consultants, four Senior Consultants and four Assistant Managers.

New Brunswick, Nj, Us

Assisted in the setup of various new computers and computer labs throughout Rutgers for Network Operations. Became familiar with networking essentials and RUCS network.

New Brunswick, Nj, Us

Responsible for the diagnosis, repair and management of over 250 computers and peripherals across two of Rutgers University’s four New Brunswick campuses. Conceived of and built the Baby Brother monitoring system revolutionizing the role and resulting in the first 100% uptime across all four campuses.

New Brunswick, Nj, Us

Master Of Business Administration (M.B.A.), Marketing & Entrepreneurship

Bs, Computer Science