Matt Barackman Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

Austin, Tx, Us

As a software engineer at Localytics, I worked primarily on the "Attribution" feature crew.This meant I was responsible for building and maintaining product features that allowed our customers to track the effectiveness of their user acquisition efforts via Facebook, Twitter, Google Adwords, and Google DoubleClick, as well as a long-tail of 60+ smaller advertising networks.My responsibilities involved feature design and development including: - database migrations (MySQL / Vertica) - development of front-end reporting and administrative tools (Ruby on Rails / Angular) - development of high-throughput and high-availability back-end micro-services (Scala). - thorough unit and integration tests for all new features - numerous API integrationsMy Key Contributions:1. Extended, refactored, and monitored an uptime critical redirect service responsible for servicing $2M worth of ads per day.2. Led full-stack development on major initiatives including: integrating the Google DoubleClick API, developing a device fingerprinting method of attribution, and extending our Facebook API integration to attribute installs at the ad and ad-set levels of granularity.3. Delivered the above initiatives on schedule to secure almost a million dollars' worth of new annually recurring revenue.4. Learned, taught, and applied advanced functional programming concepts (e.g. functors, monads, and applicatives) in Scala.

I founded Barackman & Wilk, LLC with a friend to take on a web development contract for Local Pickins, a Cambridge-based startup.Local Pickins describes itself as "an engaging local food discovery app and website, enabling users to find and share all things fresh, local and edible from neighborhood food purveyors."The contract involved a full website rewrite with a host of new features including:- full-text search by geographic location- category-based navigation by geographic location- google map-based results with custom icon assets - three tiered billing system using Stripe (including premium features such as promoted search results)- event management / discovery system- promotion management / discovery system- fully responsive design for mobileThey did not have an in-house development team, so we also developed a full set of administrative tools for full data model and asset management.We also had to clean and migrate their existing data (about 10,000 listings) into our new data model.Technology Stack:- Ruby on Rails- HTML / Sass- CoffeeScript- Heroku / AWS S3- Google Maps- Elasticsearch- Stripe- MailChimp / MandrillMy partner focused on the overall layout and responsive design, while I was personally responsible for every thing else including the: data migration, data modeling, backend development, front-end scripting, API integrations, and hosting.

Cambridge, Ma, Us

Leaf was a SaaS solution for capturing, retaining, and providing analytics for Point-of-Sale (POS) transactions in the restaurant space.Our engineering team was divided into three teams: one wrote the tablet POS software; another developed our APIs and data layer, and the third developed the web applications used for our client-facing reporting and internal customer management tooling.For most of my tenure at Leaf, I worked on the web applications team and led development on Leaf Tools, our internal customer management app.Key Contributions:1. Supervised third-party payment gateway API developers as they added basic CRUD operations to support configuring our merchants' payment processing via Leaf Tools. These merchant / payment processor mappings were responsible for handling over $500K in transactions per day.2. Unified our Salesforce and internal data models by designing and implementing a Salesforce integration to automatically and bi-directionally sync data for hundreds of Leaf merchant accounts.3. Built an Angular SPA ahead of 10-week schedule to provide front-end reporting for nearly 45 million merchant transactions.4. Mentored and supervised work for both an engineering intern and a junior developer.

San Francisco, Ca, Us

Dev Bootcamp is a nine-week developer training program, where I spent 80-100 hours a week learning Ruby, Sinatra, SQL, Javascript, and Ruby on Rails. The school's philosophy emphasized 'learning by doing', pair programming, object-oriented design, and proper testing.In my final week, I led a team of four to take my idea for a rails app (tryinkwell.com) from conception to live demonstration for an audience that included representative from Heroku, New Relic, and other Bay Area companies.I'm currently staying on for an extra three weeks as a Teacher's Assistant, where I will be reinforcing and supplementing my knowledge. Half the time will be spent teaching and the other half will be spent exploring advanced topics like Node.js and Backbone.js.

San Francisco, Ca, Us

Chemistry Club is a boutique full-service San Francisco advertising agency, whose strategists, writers, designers, technologists and producers collaborate to build brands and deliver fully integrated advertising campaigns. As an account planner, I was responsible for researching and developing top-level messaging strategy for campaign and branding initiatives including:- a rebrand for Mozilla Firefox that refocused messaging around Mozilla’s non-profit mission and earned “best brand book in the business” from The Next Web in 2011, along with Apple, Nike, and Intel.- a product launch campaign for LinkedIn’s suite of student tools that used empathetic, yet candid language to assure students that LinkedIn understands and supports them.- a rebranding initiative for Bridge Bank that began with c-level and client stakeholder interviews and culminated in a total redesign of bridgebank.com.

San Francisco, Ca, Us

Engine Company 1 is a boutique full-service San Francisco advertising agency, whose strategists, writers, designers, technologists and producers collaborate to build brands and deliver fully integrated advertising campaigns. As a Junior Planner, I compiled and summarized both primary and secondary research to deliver top-line insight reports for development of upcoming branding and campaign initiatives. I played a similar role in helping Engine Company 1 prepare for regular business pitches.

Berkeley, Ca, Us

Encouraged customers to purchase memberships, satisfied customer questions, and handled customer complaints.

Berkeley, Ca, Us

ASUC SUPERB is a branch of the UC Berkeley student government responsible for bringing entertainment in the form of film, comedy, music, and games to the university student body.As an Assistant Manager of the Concerts Department, I helped lead a team to plan, promote, and produce on-campus concerts for the UC Berkeley community. I personally took ownership over a number of our shows, which included negotiating contracts to stretch our $60,000 annual budget. We produced dozens of shows a year, with some of our more notable artists including the Counting Crows, Cake, Ratatat, and Sufjan Stevens.

Ba, Cognitive Science

Software Engineering