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Global Partner Ecosystem Executive | Partner Success Builder | Channel Growth StrategistAlumni of Cisco, Tata, & Autodesk.20+ years leading Partner Ecosystems and Channel Management in SaaS & Services, with expertise across Strategy, Marketing, Sales, Business Development, GTM, Programs, Professional & Managed Services, Customer Success, and Enablement. Extensive experience in diverse Partner Business Models and GTM motions such as ISV, GSI, OEM, VAR, Referral, Co-Sell, Partner-Led, Cloud, & Marketplace. Track record of high-impact consulting and collaboration with executives to build new and transform existing programs that enable Partners, Channels, and Alliances to thrive in the SaaS Economy.
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Director Of AlliancesWipfliUnited States -
Strategic AlliancesWipfliUnited States -
Director Of Global PartnershipsProcore Technologies Jun 2023 - PresentCarpinteria, Ca, Us -
Director, Global Partner SuccessAutodesk Apr 2022 - Feb 2023San Francisco, Ca, UsBoard member on the Global Channel Leadership Team responsible for Partner Ecosystem strategy, programs, and investment planning for over $4 billion in new logo, renewal, and expansion revenue. Responsible for Customer Success & Services Practice development for the Top 100 Global Partners representing approx 60% of Autodesk ACV. Led a global team of Partner Success Managers responsible for driving software and cloud services subscription retention and expansion revenue. Led the design and development of Partner Profiling, Insights & Analytics to identify high / low potential Partners & develop Partner Success / Investment Plans.Developed & Implemented critical best practices / playbooks / workshops to help partners achieve Customer Experience / CX excellence.- Customer Success as a Profit Center – best practices for revenue architecture, operational structure, business processes, and technology stack. - Onboarding, Adoption, and Customer Success Manager (CSM) best practices - Professional & Managed Services – Best practices for close rate, attach rate, gross margin levers such as Utilization & Realization -
Partner Gtm Consultant & EntrepreneurThree Dog Llc Jun 2014 - Apr 2022Contracted by C-suite leadership in the technology and specialty manufacturing space to advise, build, and optimize route-to-market partnerships, positioning the business for new logo, upsell and cross-sell growth.- Oversaw the development of new Partner routes to market capable of generating a 300% YoY growth rate for a FinTech client.- Employed a mix of Renewal, Cross-sell, Upsell, and Churn-reduction strategies to maintain NRR > 120%, leveraging data-driven insights to structure account growth tactics via their Partner Ecosystem, for a FinTech client.- Developed and executed a comprehensive global RTM partnership strategy that resulted in a remarkable 120% YoY increase in new market sales for a specialty manufacturing client.- Spearheaded the digitization of global operations, overseeing the creation of a B2B marketplace and product subscription model, leading to significant gross margin improvements ranging from 30-50% for a specialty manufacturing client.- Conducted an insightful market feasibility analysis of the top 10 probable revenue streams identified by an Investment Firm. Pursued several Entrepreneurial Passion Projects...- Acquired a failing farm-to-table restaurant. Within four months, I brought the restaurant back to profitability and achieved 300%+ growth in 12 months. - Developed an organic farm from raw land. Partnered with Michelin-caliber chefs to build a high-profit/low-competition market for specialty produce.- Assisted in developing an adoption network for stray and abused dogs in Mexico to be rehabilitated and adopted in the US. Organized considerable financial aid, assistance with cross-border red tape, and US-based building material assistance to build a free/low-cost medical clinic in Tijuana for an existing 501.c3 non-profit.
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Head Of Saas Partner SuccessTata Communications Jul 2019 - Mar 2020Mumbai, Maharashtra, In- Associate VP level role, recruited by the global leader of Partner Ecosystem to fast-track a ground-up Partner ecosystem capable of delivering Customer outcomes with Tata's variable recurring revenue (VRR) SaaS portfolio as a solution foundation.- The VRR Partner RTM, an estimated $1B+ ARR within 5 years, was critical to 15%+ growth in advanced offerings e.g. Contact Center & Collaboration.- Developed GTM plan covering programmatics, recruitment, enablement, ongoing partner management, and joint solution development.- Consulted with global and regional strategic Partner CEOs to develop the program value proposition/economics/KPIs. - Conducted deep-dive assessments of Partner sales & services operations to ascertain critical success factors for transitioning to SaaS-based revenue mix.- Developed enablement best practices to drive profitability and ensure mutual revenue objectives between Tata sales teams and the partners. -
Director Of Strategy & Go-To-Market, Global Partners & ChannelsCisco Systems Jul 2007 - Jun 2014San Jose, Ca, Us- Developed & managed the multi-year Partner strategy, fiscal planning, and GTM priorities for an $8B+ RTM. - Owned the ‘One Partner’ initiative across Service/SaaS P&Ls to ensure a coordinated value proposition and revenue priorities for Partners, leading to 20% avg. increase in attach / renewal rates for new service launches.- Architected & led the multi-year business transformation to help Partners shift from dependence on cap-ex revenue streams to early SaaS/Cloud customer consumption models, e.g. Contact Center, Collab, & Security. - Pioneered & standardized the first comprehensive GTM/Partner Enablement framework for complex Product and Services launch in the Channel. - Responsible for the integration of 7+ advanced technology acquisitions into the Cisco Partner RTM for Services/Software/Solutions.- Led the design and launch of a new program for over 67,000 partners worldwide, concurrently retiring over 72 legacy programs, reshaping a complex, multichannel construct into a streamlined Software/Services/SaaS Partner GTM. -
Chief Of Staff, Vice President Of Global Alliances & Channels Service & Software SalesCisco Systems Apr 2008 - May 2012San Jose, Ca, Us- During our leadership team tenure, our line of business generated $8B+ in sales, over 100% growth in 4 years. - Transformed Global ISV & SI Alliances to deliver SaaS/Cloud-based customer outcomes, establishing an Alliance run rate in excess of $1B, 11% YoY. - Achieved 12%+YoY annual sales growth for 12 consecutive quarters in the Commercial Segment.- Tripled Distribution business in 4 years to over $2.4B. -
Senior Manager, Global Partner ReadinessCisco Systems Oct 2005 - Jul 2007San Jose, Ca, Us- Responsible for the accelerated adoption of Cisco's advanced technology services within the Partner ecosystem. Helping to drive $700M+ in annual Product/Service incremental bookings. - Developed a repeatable Partner Readiness/Enablement architecture that could be used for any Product/Service/Solution offering. - Reduced Partner sales & delivery time-to-competency by 50% on average, while ensuring industry-leading Partner services profitability. - Scaled high-touch enablement model into a global e-learning platform available to 60K+ Partners. Resulting in $500M+ incremental bookings & cost reduction of ~$300M for Cisco, over 3 years. -
Partner Business Consulting, Practice Manager & Sr. ConsultantCisco Systems Jan 2002 - Oct 2005San Jose, Ca, Us- Pioneered the Partner assessment, consulting methodology, and metrics-based performance indicators used by the Global Partner Org to accelerate the adoption of advanced technologies e.g. Contact Center, Collab, Security - Our team engaged 400+ Partner leadership teams in high-touch consulting and workshops, driving $300M+ incremental sales, a 30% avg. increase in professional services margins, and a 20% avg increase in annuity attach/renewal rates.- Partner Business Consulting lessons learned and framework went on to become the foundation of numerous Cisco books, industry articles, and Cisco Partner enablement and training standards -
Voice & Data Integration Sales Specialist, Us WestCisco Systems Dec 2000 - Jan 2002San Jose, Ca, Us- Responsible for Customer sales & Partner business development for Cisco's early IP voice and data solutions for Enterprise, Public Sector, and Commercial customers.- 100%-150% of quota every Quarter. During this period, VoIP went from 0% to 40%+ voice market share for new system sales.- Developed the ‘Partner Voice Cookbook’ to help data-focused Partners transition to selling and implementing voice technologies. This led to me being recruited to spearhead the Partner Business Consulting program. -
Practice Lead & Business Development Manager, Voice/Data IntegrationNetigy Corporation Mar 2000 - Dec 2000San Jose, Ca, UsGlobal technology consultancy funded, in large part, by Cisco Systems. - Responsible for the development of the VoIP solution stacks and professional services portfolio for Public Sector and Enterprise.- Managed ISV and SI Partnerships relevant to VoIP.- Functioned as sales overlay for $1M+ deals. - Lead consultant on large VoIP projects including an inter-airport network for some of the most-trafficked US airports. -
Director Of Professional Services & New TechnologyPbm It Solutions/Pacific Blue Micro Jan 1999 - Mar 2000Value-added reseller (VAR) specializing in voice & data solutions for enterprise & commercial customers. - Recruited to drive early adoption of Cisco's IP voice and data solutions.- Positioned PBM as the go-to resource in Southern California for Cisco's Enterprise and Commercial Sales Teams for voice solutions, which led to the rapid growth of PBM's revenue, profitability, and credibility with customers and manufacturers.
Matt Barnes Skills
Matt Barnes Education Details
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Humboldt State UniversityBachelor Of Science Studies -
California Polytechnic State University-San Luis Obispo2 Years Completed - General Undergrad Studies
Frequently Asked Questions about Matt Barnes
What company does Matt Barnes work for?
Matt Barnes works for Wipfli
What is Matt Barnes's role at the current company?
Matt Barnes's current role is Director of Alliances.
What is Matt Barnes's email address?
Matt Barnes's email address is ma****@****esk.com
What schools did Matt Barnes attend?
Matt Barnes attended Humboldt State University, California Polytechnic State University-San Luis Obispo.
What skills is Matt Barnes known for?
Matt Barnes has skills like Strategic Partnerships, Channel, Strategy, Enterprise Software, Channel Partners, Professional Services, Go To Market Strategy, Sales, Saas, Strategic Alliances, Cisco Technologies, Cloud Computing.
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