Matt Bartelsian Email & Phone Number

Portland, Oregon, Us

Puzl is an AI-managed profitability automation platform for supermarkets and C-stores. Puzl users understand their fully-blended gross margins up to 12 weeks in advance. Armed with this transparency, Puzl then provides users with a toolkit to enable wildly improved profitability, competitiveness, and liquidity.

Bellevue, Wa, Us

Pomegranatopia exists to conceive, fund, launch, and build highly profitable businesses that transform society. Having witnessed first-hand the tepid success achieved by top-down, government-funded programs throughout the developing world, we believe that real societal change must come from the ground up.That’s why Pomegranatopia creates businesses built on transformative, market-changing ideas, and surrounds them with world-class managerial talent, able to grow and release a new generation of visionary, values-driven local businesses leaders in every market in which we operate.Our first company to be launched will be Pomegranate Energy. Over the next 6 years, Pomegranate Energy, armed with ultra-green, ultra-efficient waste-to-energy technology, aims to become one of the world's leading renewable energy utilities.

Yerevan, Am

Aggressively executed a global business development and partnership strategy for one of Armenia's highest profile software innovation outsourcing companies. In a 4.5 year period, I helped Volo grow from 24 people to nearly 200 and revenue by 10x.

- Launched Yerevan’s premier brand consultancy to help Armenian companies develop brands that are globally competitive.- Developed rebranding strategies for clients in e-commerce (ixibit), fashion (Nina Hovnanian Couture), insurance (Arajin Insurance Company), software outsourcing (BroncoWay), pharmaceutical distribution (Arpharmacia), carbonated beverages (Kotayk) and in the non-profit sector (Center for Leadership Development) to help them build greater awareness and traction with consumers.

Singapore, Sg

Developed a holistic business development approach for a leading-edge, 3D visualisation technology start-up. Worked between the tech team, partners, and clients to deliver a product that was well-suited to the market's needs.

London, Gb

- Transferred to China as a part of a new management team tasked with turning around a chronically under-performing and mediocre agency.Unilever- Led the relationship with Unilever on homecare and deodorant brands. - Took a relationship in crisis and built Lowe into Unilever’s preferred Club agency. Turned OMO from being a commodity into the most important profit driver for Unilever China. Sales up 50%+.HSBC- Directed HSBC’s Premier Banking program in their most important new market. With HSBC limited by WTO regulations until 2006, we helped to position the bank to high-net-worth clients while laying the foundations for a broader market positioning in the future.Coca-Cola- Pitched and won Nestea business for China as part of a regional pitch. - Subsequent campaign lead to the most successful sales in Nestea/China history. Platinum Guild International- Championed the relaunch of Platinum Guild International in their most important market.

London, Gb

- Led an account team of 9 at the most inspired agency in Singapore. In 18 months helped shift the perception of Lowe from that of a graveyard into an agency that was awarded “Singapore Agency of the Year” by the regional press.Zuji.com (Travelocity/Asia)- Developed the launch across 5 markets. Managed a total communications approach, which included branding, online, CRM/eCRM, and PR.Accette Insurance Brokers- Rebranded and repositioned Asia’s largest private insurance brokerage (formerly Zuellig Insurance Brokers). Mercedes Benz- Pitched and won the 2003 F1 communication.Chevron-Texaco- Ran the motor oil business across 13 markets in Asia.Four Seasons Hotels/Asia-Pacific- Managed brand development for the world’s premier luxury hotel brand across Asia/Pacific.

London, Gb

Johnson & Johnson - Led J&J’s preferred agency relationship.- Pioneered work to reposition ob tampons to teens.- Awarded strategic and creative development for pH5.5/Asia.Unilever/Flora Foods - Developed world-leading copy for Flora Pro.Activ, a cholesterol reducing margarine. Copy grew client market share by 30% in one month.Monster.com/Asia-Pacific- Pitched and won regional account for the world’s leading online job site.- Developed an integrated strategy and heralded campaign that grew unique visitors 300% in 3 months and took Monster from 8th to 2nd in the region.eBay/Australia- Pitched and won account for the world’s leading auction site.- Created customer segmentation model and managed integrated campaign that lead to 100% membership growth over 9 months.- Managed Olympic sponsorship campaign that grew eBay from Australia’s 3rd to 1st largest auction site.

Us

Johnson & Johnson- Led the effort to globalize brand strategy for the world’s most trusted brand – Johnson’s Baby. Worked directly with J&J Global Franchise Directors. Reported directly to Lowe’s President, Multinational Clients.- Revolutionized global brand coordination at Lowe. Developed the Lowe Knowledge Center, an on-line brand management tool. It was later expanded to Nestle, Unilever, GM, Burger King and Dell.- Directed several product launches and relaunches for Johnson’s Baby/US, including repositioning Johnson’s Baby Shampoo for the adult market. Resulted in 15% volume growth on US Baby business.

London, Greater London, Gb

- Worked on Tylenol for Saatchi & Saatchi/Healthcare. At the time, Tylenol was the largest pharmaceutical brand in the US in terms of media spending.

Us

Unilever- Directed the relaunch of Unilever's market-leading Rama margarine – Poland's largest account at the time.- Managed the strategic extension of the brand into yoghurt variants.Nestle- Turned around a poor relationship on Nestle confectionery. Within two meetings helped to convince a client who was leaving the agency to continue developing several new campaigns with APL.

Procter & Gamble - Coordinated the Eastern European launch of Ivory shampoo and assisted in consumer segmentation modeling.- Developed and executed the Crest "Anti-Cavity Guarantee Program". It built the highest volumes in Crest/Poland's history, and is used as a global model.Star Foods- Earned client confidence on a small project and was subsequently awarded all new product launches for Star Foods, a European snack-food company. Assisted in negotiating a regional contract.Henkel & Soehnlein- Planned and directed the launch of Gorbatschow Vodka.

- Managed Poland's most successful new business team in 1996. Assisted 5 new business wins, including: US West/Deutsche Telekom (ERA GSM), Nationale Nederlanden Insurance, Star Foods, Henkell & Soehnlein, and Vileda.

Procter & Gamble- Developed the most successful promotion for Clearasil in the history of the brand in Poland.Raisio Foods- Assisted in the strategic repositioning of Masmix margarine, which lead to record sales in 1995.- Rebuilt a damaged relationship.Creditanstalt Bank- Launched Korona (Creditanstalt), the second mutual fund in Polish history.

Ba, History, German Studies

High School Diploma