Matthew Beck Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Develop and manage brand strategies and design solutions to help some of Canada’s top organizations evolve, stay relevant, and build brand equity. Partnering with our clients, we help businesses uncover their brand purpose and act on it through a brand framework, identity, expression and tools. With my team we:- Developed and launched a brand for the new Canada Life (Great-West Life, London Life, Canada Life) including a new brand purpose, brand strategy framework, architecture and… Show more Develop and manage brand strategies and design solutions to help some of Canada’s top organizations evolve, stay relevant, and build brand equity. Partnering with our clients, we help businesses uncover their brand purpose and act on it through a brand framework, identity, expression and tools. With my team we:- Developed and launched a brand for the new Canada Life (Great-West Life, London Life, Canada Life) including a new brand purpose, brand strategy framework, architecture and identity system- Implemented the new Canada Life brand including brand guidelines, training teams, a national signage conversion and templates - Led the development of a new brand purpose and visual identity for Avison Young to unite its workforce and differentiate in market- Re-launched CBC The National through developing new positioning and a new brand identity built to support a multi-platform news strategy- Developed and implemented a new brand for Alectra, including fleet, signage and brand management tools- Developed a new logo and livery design for WestJet to transform the airline from a point-to-point carrier into a global airline- Managed the development of a refreshed OLG brand architecture and identity system to bring more OLG brand presence to product and brand advertising and communication- Managed the refresh of the Ontario Government visual identity to simplify multiple brands into a people-centric, simplified brand identity and architecture Conduct brand identity, architecture, and strategy competitive analysis research for clients including: BMO, OLG and GTAAManage the development of Annual Reports and Sustainability Reports Manage budgets, timelines and team member allocation on projects from start to finish Actively involved in business development activities developing proposals and pitches and marketing Ove’s capabilities through a variety of channels Show less

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Edelman is a family-owned, independent communications marketing agency that uses its Evolve, Promote and Protect strategy to help companies’ brands and reputations.•Led the coordination of international media and site selector tours for the Ontario Government to promote the province of Ontario as a place to invest and conduct business with •Led media relations for the PDAC 2016 Convention – the world’s largest mining and mineral exploration convention•Embedded in the… Show more Edelman is a family-owned, independent communications marketing agency that uses its Evolve, Promote and Protect strategy to help companies’ brands and reputations.•Led the coordination of international media and site selector tours for the Ontario Government to promote the province of Ontario as a place to invest and conduct business with •Led media relations for the PDAC 2016 Convention – the world’s largest mining and mineral exploration convention•Embedded in the TO2015 office, worked with the communications team to develop, write and edit communications material and design and execute events•Developed, wrote and edited communications and stakeholder materials with a demonstrated understanding of client business, marketing and communications objectives•Planned and executed a variety of stakeholder events including: conferences, receptions and AGM's •Day-to-day account activity, including managing budgets, creative content and resourcing, for a number of accounts including Scotts Canada and government clients•Developed strategic communication plans for TELUS’ Enterprise Solutions sector Show less

Toronto, Canada Area

Devon Group is a public relations and government relations agency offering a range of services including: strategic communications planning, media relations, event management and execution, stakeholder and community consultations, and writing services Key responsibilities •Communicated the benefits of the 2015 Pan and Parapan Am Games in Ontario •Assisted in planing and executing events including tours of the Athletes Village •Created promotional materials including… Show more Devon Group is a public relations and government relations agency offering a range of services including: strategic communications planning, media relations, event management and execution, stakeholder and community consultations, and writing services Key responsibilities •Communicated the benefits of the 2015 Pan and Parapan Am Games in Ontario •Assisted in planing and executing events including tours of the Athletes Village •Created promotional materials including brochures, press releases, media alerts and backgrounders•Promoted, planned and executed a Global Health Conference for the Ivey School of Business•Managed other clients’ needs including communication plans for Covanta Energy and event planning for the Canadian Paralympic Committee Show less

Vancouver

Vancouver

•Ran a profitable painting company producing over $100 000 in second year •Managed projects throughout Vancouver coordinating personnel and supplies while ensuring budgets and quality were met •Created yearly, monthly, weekly, and daily plans to insure projects were set up and completed on time•Communicated effectively with customers by listening to individual needs and adapting services. Resulted in 100% customer recommendation •Performed administrative tasks such as payroll… Show more •Ran a profitable painting company producing over $100 000 in second year •Managed projects throughout Vancouver coordinating personnel and supplies while ensuring budgets and quality were met •Created yearly, monthly, weekly, and daily plans to insure projects were set up and completed on time•Communicated effectively with customers by listening to individual needs and adapting services. Resulted in 100% customer recommendation •Performed administrative tasks such as payroll and profit tracking using Excel so that I had accurate figures to report at year-end. Show less

Bachelor Of Human Kinetics, Kinesiology, Minor In Commerce

Activities and Societies: UBC Track and Field team

Certificate In Disruptive Strategy With Clayton Christensen, Complete

Disruptive Strategy with Clayton Christensen is an online certificate program from Harvard Business School. Disruptive Strategy helps.

Graduate Certificate In Sport & Event Marketing, Deans List 2013, Deans Medal 2013

Courses included: Integrated Digital Marketing, Sponsorship Strategy and Activation, Advertising and Media, Non-Profit and Cause Related.