Matty Benedetto Email & Phone Number

Burlington, Us

I solve problems that don’t really exist by creating products that no one is asking for. Through producing my inventions and developing the content within the Unnecessary Inventions world, I have built a highly engaged online community, @unnecessaryinventions on all platforms, including: 6,600,000+ on TikTok, 1,870,000+ on Instagram, 687,000+ on Facebook, 5,000,000+ on YouTube (2021 Streamy Nominee), 74,500+ on Twitter, 307,000+ on Snapchat, and 377,000 on the Ui SubredditBy using diverse methods of rapid prototyping from 3D Printing, Sewing, Mold Making, and more, I create each unnecessary invention from my studio from idea to physical product at a rate of 1-3 new inventions per week. Each product is editorially shot to resemble a real marketing campaign for a product you can not get your hands on.Unnecessary Inventions explores creativity, experimentation with design & processes, and parodies the real products people will actually purchase online.I have built new inventions in collaboration with brands such as Disney, Taco Bell, Bud Light, Virgin Voyages, DoorDash, Hyundai, Amazon Prime, GymShark, Call of Duty/Activation, Wendy's, Pabst Blue Ribbon, Three Mobile, Babe Wine, Stitchfix, Canon, Captain Morgan, Dr. Pepper, Shopify, Synders of Hanover, Energizer, BODYARMOR, Dunkin' Donuts, General Mills, TikTok, Old Spice, Cup Noodles, California Almonds, Swagtron Scooters, Lifx, New Republic, and more. Other notable achievements including getting a cease and desist from Crocs, creating the 15th most upvoted post ever on Reddit, 4x guest on the Kelly Clarkson Show, launched a book titled 101 Unnecessary Inventions nationwide with Urban Outfitters, and much more to come.

Sondre Travel is a design focused travel accessory brand. Our debut product, The Voyage Pillow, launched on Kickstarter in February 2017 raising $124,415, 1458% our target goal. The three consecutive product launches on Kickstarter for the Voyage Bag, Voyage Chair, and Voyage Sleep Mask bring the total crowdfunding amount for Sondre Travel to over $250,000.

- Oversee and direct all aspect of consumer electronic accessories brand - Design all seasonal collections consisting of a diverse product range- Coordinate overseas production including product development, daily logistics and importing finished goods at over 10 manufacturing facilities to date- Manage sales to over 40 countries through national wholesale and retail channels including J.Crew, Nordstrom, Brookstone, West Elm, Fab.com, Zumiez, Flight001, Gilt Groupe, Urban Outfitters, Restoration Hardware, Grand St., The Conran Shop, Colette Paris, BirchBox, Jackthreads, Anthropologie, PeachMac, ThinkGeek, Grand St., PeachMac, and more. - Manage Made for iPhone (MFI) Program partnership with Apple Inc.- Develop content intended for social media outlets through Facebook, Twitter, and Instagram- Execute PR campaigns earning media within major publications such as GQ, Inc., Vogue, Hypebeast, Mashable, Popular Mechanics, Glamour, Gizmodo, Wired, Entrepreneur Magazine, Real Simple, Apartment Therapy, Details, Cool Hunting, Uncrate.com, Nylon Guys, and more.- Coordinate marketing and promotions, event sponsorship, product collaborations, and web and print advertisements

Winooski, Vermont, Us

- Managed action sports (snowboard, skate, & bmx) athlete program for Gatorade to promote key brand messaging- Coordinated six month product sampling road tour including tour route, activation presence, staff/artist management, and event/sponsor contracts- Developed strategies to amplify the local and core marketing efforts of the Dew Tour series including local activations, events, and event promotion- Assisted in conceputalizing concepts from planning to execution