Matthew Benes Email & Phone Number

Green Bay, Wi, Us

Green Bay, Wisconsin, United States

I lead strategic initiatives for high-profile clients including BBC, Ripple, and Solana Spaces. I successfully managed the launch of Solana Spaces' retail stores in NYC and Miami, and Ripple's 10-year anniversary celebration. My effective campaign strategies and collaboration with executive leadership have driven substantial business growth, market penetration, and savings. I also led the design and build of innovative crypto education retail stores, enhancing brand visibility and engagement.

I led the successful #ILOVEUNITED event for Manchester United in Miami, managing creative aspects, PR, and venue coordination for 2,000 attendees. This marked Manchester United’s first US event in 3 years, involving active sponsor activation and global broadcast management. I also managed Twitter's CES program, launching 5 new products and overseeing operations for projects with key clients like Twitter and Zillow, coordinating between production and creative teams for seamless execution.

Portland, Oregon Area

Managed impactful marketing initiatives for JD Sports Flagship store launch and drove a 12% market share increase in soccer footwear at Dick’s Sporting Goods. I played an important role in identifying significant KPIs for event strategies and supported various major events including the Super Bowl and World Cup. My strategic approach to paid media and event activations successfully enhanced brand visibility and engagement, positioning me as a key program manager for global priority accounts.

Portland, Oregon Area

Supported the creation and execution of adidas’ global brand campaigns, including the 1st women-specific narrative which featured 12 short films. I managed content development, coordinated global launches, and worked closely with finance teams for budget oversight. My efforts ensured cohesive brand messaging and effective media coordination across global markets.

Portland, Oregon Area

Managed product offerings and budget allocations for adidas’ signed athletes, enhancing the athlete catalog with real-time inventory updates and usability improvements. I supported the transition of the athlete catalog to adidas.com and developed social plans for key product launches, boosting product visibility and athlete engagement.

Portland, Oregon Area

Contract Position• Conducted the post World Cup soccer product update for 3pt5 training module• Coordinated with Sports Authority + Hibbett Sports on seasonal product executions• Provided Dicks Sporting Goods + Academy Sports with ecommerce imagery needs• Process invoices and managed account budgets

Portland, Oregon Area

Account Services and Production Intern-Worked on projects for the following brands: Gerber Knives, PS4 MLB The Show, Tampa Bay Buccaneers, and Dolly Varden Outdoor Clothing

Was an account manager for two clients: Metrofiets Cargo Bikes and Portland Kettle Works

Advertising Management, Business Administration

Bachelor Of Arts (Ba), Advertising

Received Bachelor of Arts in Advertising Management. Created a mock media plan for the Oregon's Children Museum. Wrote an Analysis.