I'm a marketing advisor with 20+ years experience in enterprise software. I'm a specialist in Go To Market strategies and tactics. I love building programs that strengthen the bond between marketing and sales. I started my career at Salesforce in operations building our sales process and enablement machine. I built a competitive intelligence function that empowers thousands of AEs today.I was part of the original Product Marketing team at Salesforce and can help you build out a corporate positioning deck, or something product specific. I understand how to bring this positioning to light across all marketing disciplines in a way that scales.I'm an expert on how to build and run a community and the intersection between customer marketing and community marketing. I've unlocked the motion that generates world class content from these two programs. I worked on over 50 acquisitions for Salesforce, including; Radian6, ExactTarget, Buddy Media, Demandware, Quip, Mulesoft, Krux and The CMO Club. For every acquisition, I learned the marketing and sales tactics that created their unique vale in the market.I helped develop the Go To Market integration framework used to successfully integrate all acquisition types. This includes new markets, adjacent markets, product feature enhancements and talent acquisitions. I also oversaw several "internal mergers" where redundant teams were merged together to unify people, processes and systems. I worked closely with teams that were "acquired" from one org (sales and alliances) into a new org (marketing).I also ran The CMO Club. Key areas of development included; onboarding the existing team, adding key hires from my Salesforce network, and building scalable processes to run the business.