Oversee all brand management: Brand directives, budgets, project management, etc.Responsible for digital content, calendar, forecast & reporting across all brandsImplement/evaluate/evolve all digital initiatives re: ads, agencies, apps & web devExecute high level content plans & strategy to support brand growth & product dropsDirect all influencer partnerships from outreach to negotiation & implementationManage brand partnerships & sponsorships with goals ranging from digital to retail salesDevelop/Adhere to budgets for advertising, agency, customer service & sponsorshipsGovern customer communications finding resolutions, process/system improvementsAssist in product development from conception through final descriptions & packaging

Manage $2,000,000+ in accounts including manufacturers, distributors, big box, etc.Specialize in creating new business opportunities leveraging industry networkingDeliver exceeding customer service to increase brand loyalty and ambassadorshipTravel extensively overseeing company trade shows & meeting new/existing clientsNegotiate a variety of deals with clients containing current and future productsAddress all customer product inquiries/concerns including price, quality, & availabilityReport to upper management weekly insuring swift deployment/completion of all goalsAnalyze rapid changing market trends to react in a continuously evolving marketplaceAssist in product research & development across all stages with multiple stage feedback

Administer day-to-day operations of company websiteOversee online advertising budget with heavy focus on ROIDevelop and maintain business relationships with top industry content creatorsCreate new initiatives at the forefront of influencer marketing in the outdoor industryDesign and deploy social media campaigns over multiple platformsManage research, design, and implementation of new responsive websiteCoordinate with graphic design and manufacturing departments on all campaignsRepresent company marketing and sales interests at trade shows and eventsAssist customers with technical or product support via telephone and online channelsReport product feedback, customer input, and industry trends to upper managementProof copy pertaining to product, catalog, and marketing campaignsDraft press releases and official company statements