Administer and manage an eCommerce website for a multi-site apparel company. Accountable for sales, email marketing, new customer acquisition, employee productivity, updating website with new products, and ensuring a positive user experience. • Expand apparel sales resulting in 160.18% increase in sales year over year.• Integrate third party shipping software to increase productivity allowing customer service to focus on better serving the customers.• Supervise third party vendors for SEO, SEM, Amazon, and site development• Schedule B2C sales calendar based around events and coordinated marketing creative deadlines• Proposed / replaced / integrated new systems that allowed further growth• Built lead capture strategy resulting in 336% new contacts

Lead the marketing team achieving 3.4 million in sales. Executed marketing campaigns and programs, lead routing and scoring with CRM, data management, optimized ecommerce system, segmented contact based on sales and leads, logic-based survey forms, landing page repository, and analytical reports.• Managed team of 11 for new product design and launch activities. • Improved recurring revenue by 83% within 6 month timeframe. • Generated $60,000 in sales with no inventory. • Increased e-commerce sale conversions by 222.46%. • Maximized affiliate sales channel with monthly promotions. • Accomplished efficient processes to better automate current systems. • Migrated from Hubspot CRM system to ESP. • Supervised API connectivity between e-commerce and CRM systems. • Transitioned physical inventory between two distribution centers. • Optimized Amazon Sales Channel for 61% increase in sales from 2017 to 2018.

Supported website re-design projects, converted Photoshop PSD website mockups to HTML, created company profiles on social media networks, Generated monthly recurring revenue using membership models, and generated monthly performance reporting.• Published websites for service-based businesses that increased customer acquisition and generated repeat customers.• Automated email sequences in Infusionsoft CRM. • Developed Facebook ad strategy for local food truck business that increased awareness and conversions by 300%.

Coordinated client calls with marketing team, converted Photoshop PSD graphics to WordPress, Installed high quality image galleries, Put together custom home maps using Google Maps, and generated website pages and emails from printed marketing material.• Implemented multiple SOPs for design and web-based projects that increased productivity and better delegated tasks among each team member.• Forecasted project progress / deadlines directly to the CEO.

Researched top hit songs for music publisher ownership, contacted music publishers for percentage of control on a per-song basis, negotiated licenses for commercial use, and tracked song usage mechanical rights licenses.• Lead the Mechanical Royalty team in quickly closing new contracts for media content commercial use.• Promoted with exclusive American Idol royalty coverage contract for all songs performed during 2008, 2009, and 2010.