Mat Bickley

Mat Bickley Email and Phone Number

Senior Brand Consultant FreshBritain - Consultant @ Gloverall
Mat Bickley's Location
Greater London, England, United Kingdom, United Kingdom
About Mat Bickley

EXECUTIVE SUMMARY"As a marketing professional, I bring a unique approach to branding that blends data-driven insights with informed intuition to create compelling and effective brand strategies."As a multi-disciplinary strategic brand director, I specialize in cross-media communications, proposition development, and brand and influencer engagement. With over 20 years of experience in brand strategy, campaign development, and planning, I have led large and small-scale teams on both agency and client-side projects, covering digital, print, social, motion graphics, photography, event production, PR, and brand strategy. My passion lies in creating accessible and imaginative materials that bring ideas to life. I rely on my informed intuition ™ to provide brilliant solutions to any challenge, using insights to discover a brand's essence and form pictures, words, and ideas that serve as the framework for building campaigns or developing one-off activations. I'm always excited to take on new assignments, applying my skills and imagination to create exceptional brand experiences.CLIENTS TO DATE INCLUDE: Fresh Britain | Polaroid | Mackintosh | Pantechnicon | Nike | Nokia | Paul Smith| Edwin Jeans | Topman | Topshop | Eley Kishimoto | Nokia | Adidas | United Arrows | Beams | BAPE | Fake |Dazed & Confused | Hardy Amis | Diageo | Virgin | RGA | VICE | EMI | Sony | Stussy | Gymbox | Virgin | Selfridges| British Fashion Council | Whistles | Jil Sander | A Cold Wall | Chivas | Finchatton | John Lewis | David Clulow | Maison Margiela | Tiffany

Mat Bickley's Current Company Details
Gloverall

Gloverall

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Senior Brand Consultant FreshBritain - Consultant
Mat Bickley Work Experience Details
  • Gloverall
    Brand Director – Senior Head Of Design & Marketing
    Gloverall May 2024 - Present
    Earls Barton, England, Gb
    I am excited to share that I have joined Gloverall as the brand director and senior head of product design and marketing. This new senior role has been created to deepen the focus on the strategic development of the Gloverall brand.
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  • Gloverall
    Brand & Marketing Director
    Gloverall Oct 2023 - May 2024
    Earls Barton, England, Gb
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  • Freshbritain
    Senior Brand Consultant
    Freshbritain Oct 2023 - Present
    London, England, Gb
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  • Joyn London
    Marketing Director & Brand Strategist - Consultant
    Joyn London Jun 2011 - Present
    ABOUT:JOYN is me an 'army of one' Brand & Marketing consultancy. Activities cover the following services for the fashion and Lifestyle sector: Brand research, digital strategy, social media monitoring, creative consultancy, marketing initiatives, influencer engagement, project management, web development, eCommerce, mobile apps, digital publishing, film production, product placement, events & in-store promotions.CLIENTS:Polariod Originals | Edwin Jeans | Whistles | Paul Smith | Gymbox | Bath School of Art & Design | RGA | Pantechnicon | Isobar
  • Mackintosh
    Brand & Marketing Director
    Mackintosh Dec 2019 - Nov 2023
    Cumbernauld, Glasgow, Scotland, Gb
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  • The Pantechnicon
    Brand & Marketing Director - Consultant
    The Pantechnicon Nov 2017 - Apr 2018
    Concept Dinning and Retail space, spread over 6 floors of the prestigious Pantechnicon Building in Belgravia.Opening 2019
  • Mission
    Creative Strategy Director - Consultant
    Mission May 2017 - Oct 2017
    London, England, Gb
    Mission are an independent global Communications Agency, with offices in London, New York and San Francisco. A diverse range of great clients such as Pirelli, Veuve Clicquot, Caprice Holdings & Amazon to name a few.Joined the London office in April 2017 to continue to promote and elevate Insights driven creative, across the broad client portfolio.
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  • Polaroid
    Interim Global Brand & Marketing Director
    Polaroid Oct 2016 - Apr 2017
    Amsterdam, Nederlands, Nl
    Impossible Project saved the last remaining Polaroid Factory in 2008. Since then they have worked tirelessly to keep the analog format alive. And in April of 2017 announced the outright purchase of the Polaroid house of brands to help keep the Impossible vision alive. This was an Interim Position based in Berlin - Brought in to work on the brand proposition for Impossible in light of the Polaroid acquisition. and develop a framework for the annual Marketing and Communications plan. The role covered planning, partnerships, agency development, budgeting. Alongside managing the in-house design & comms team, and the global online retail team.
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  • Egelnick And Webb
    Brand Director
    Egelnick And Webb Feb 2014 - Feb 2016
    London, London, Gb
    ABOUT: Egelnick and Webb are an independent creative agency. We’ve been delivering premium brand experience and memorable campaigns for over a decade.Our collection of property, luxury lifestyle, fashion and retail clients, commission us to deliver acrossall digital, film and print platforms.CLIENTS:Aberlour | British Land | Café Royal | Calvin Klein | Chivas Regal | City of London | Clinique | Crombie | David Clulow | Debenhams | Diamond Trading Company | Fashion East | Finchatton | HUB | Hackney | Brewery | Harvey Nichols | House of Holland | Indy8 | Jaeger | John Lewis | Johnnie Walker | JonathanKelsey | L'Oréal | Lancôme | Loewe | Luella | Lulu & Co | Matthew Williamson | Paul Smith | Penguin | Prada | River Island | Royal Salute | Samsonite | St George | Swarovski | TIGI | The Conrad Hotel | Topshop | Viktor & Rolf | William Tempest
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  • Village Pr
    Creative Consultant
    Village Pr Feb 2014 - Dec 2014
    ABOUT: A global communications and PR agency specialising in Fashion, Design and the Arts.BRANDS & CLIENTS:Aries | Ashish | Baracuta | Bernstock Speirs | Berthold | Brooks | Cacharel | Casio | Common| Ede & | Ravenscroft | ESCADA | G-Shock | Gloverall | Goat | Lou Dalton | Majestic Athletic | Nudie Jeans | OTHER / shop | PEdALED | Peter Jensen | Robert Clergerie | Self Portrait | Supra | Wood Wood
  • Nokia
    Creative Direction & Brand Strategy
    Nokia Jun 2005 - Jul 2010
    Espoo, Southern Finland, Fi
    Responsible for the global Visual Communications Design team. Situated inside Nokia Design’s Lifestyle business unit. Developing and implementing strategy for Advanced Brand Design, Packaging, and Brand User Interface Design. Providing production departments with day-to-day leadership and guidance. Responsible for managing performance of members in own design team, covering four main competencies: Graphic design and production, Brand harmonization, User interface design and Packaging. Developing working relations with external Music, marketing, and creative agencies. Producing collaboration strategies and commissioning film and promo work. Example: Composer Brian Eno’s creation of product specific ring tones.Providing substantial creative direction for Brand initiatives, including advertising, retail, and visual projects - Collaborating with Nokia in house teams to ensure brand harmonization at all levels. Creating and implementing strategy into actionable programs, operations and activities. Geographic coordination of global teams. Setting program goals and functions. Managing cost performance and ensuring achievement through people and processes.
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  • Milk Communications & 9Pr Events
    Independent Brand Consultant & Creative Producer
    Milk Communications & 9Pr Events 2001 - 2005
    Worked as a senior creative consultant with a series of leading UK & global brands on activities ranging from: Event design & Project management, Trend analysis & Forecasting, Creative strategy, Curation, Publishing & Design.Topshop | Topman | Eley Kishimoto | Duffer of St George | Barbican | Vice | United Arrows | Beams| Fake London | Dazed & Confused | Hardy Amis | Goldfrapp | Adidas | Nike | Smirnoff ice | The British Fashion Council
  • Artomatic
    Creative Director
    Artomatic Jan 1998 - Sep 2000
    Instrumental in designing and developing the concept for Artomatic+, a materials resource centre, retail space, gallery and conference facility.Roles and Responsibilities included: Location/Site/Property Research and Contract Negotiation.Concept Design, Development and Implementation for all spaces, this included interior, furniture and fixture & fitting design.Researched, sourced and designed all product sold in the retail space.Developed a calendar of events held in the gallery space.Design of Artomatic+ Brand identity and application to all items of marketing literature.Organised and designed database, sourcing sponsor¬ships and entertainment.Directed all PR and Marketing.Client Advisor – Developing key collaborative relation¬ships with UK and Japanese design companies.

Mat Bickley Education Details

  • Middlesex University
    Middlesex University
    Fine Art
  • Palm Bay High School
    Palm Bay High School
    High School Diploma
  • Haberdasher Askes
    Haberdasher Askes

Frequently Asked Questions about Mat Bickley

What company does Mat Bickley work for?

Mat Bickley works for Gloverall

What is Mat Bickley's role at the current company?

Mat Bickley's current role is Senior Brand Consultant FreshBritain - Consultant.

What schools did Mat Bickley attend?

Mat Bickley attended Middlesex University, Palm Bay High School, Haberdasher Askes.

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