Matt Bierce Email & Phone Number

Munich, By, De

Munich, Bavaria, Germany

Munich, Bavaria, Germany

Crafting creative campaigns and high-conversion email newsletter, push notification, in-app message, YouTube, blog, and search copy for Europe’s #1 fitness app.

Los Angeles, California, United States

Creative display and social performance campaigns for all the Walmarts: Walmart, Walmart+, Walmart GoLocal, Walmart Connect, Walmart Business

ACD/Copy B2B creative consultant handling intake, concepting and production across Accenture agencies (Accenture Interactive, Rothco and Costa) for demand-gen advertising and customer story videos for Stripe--AKA the largest ever media buy at the world’s largest digital agency for the world’s largest startup. Really wanted to use an exclamation point there.

Greater Los Angeles Area

As the first ever manager (OK, technically "Creative Manager of Content and Copy") for the creative copywriting team, I built a 13-person B2B and B2C team from the ground up, managed creative and campaign work across several lines of business, developed content strategy and NFL sponsorship concepts, established numerous operational, concepting, leadership, training, coaching and measurement processes, and handled the copy end of a complete global rebrand.

Greater Los Angeles Area

Primary writer and creative leader across video, SEO, web, digital banner, social, sponsorship, UX for integrated product and solution campaigns.

Greater Los Angeles Area

• Show launch, tune-in and season-premiere copy and concepts for ads and email• Subscriber engagement and reacquisition web and email and brand refresh across digital properties

Greater Los Angeles Area

- Wrote and produced videos, radio ads and podcast endorsements - Developed brand architecture, style guidelines and strategic messaging- Led product naming, competitive research, positioning and SEM efforts- Developed sports endorsement strategies, social campaigns, landing pages and direct mail- Led creative process implementation, creative briefing and brainstorming

Los Angeles/New York

• Citi Bike expansion campaign OOH ads• Launch ads, videos and social posts for Citi Quick Lock & Citi Price Rewind• Emails & display banner campaigns for Citi partner rewards (Hilton, Apple, Costco, Amazon) • Style guide & market research to revamp 1,000+ CRM emails & SMS messages (Citi)• Strategic positioning, research and copywriting to increase app and digital engagement (Citi)• Script and UX development for FICO Score educational quiz (Citi)• Content strategy and ADA web accessibility compliance consulting• Supervision of writing team spread out over three offices • Pitch and campaign work for Nestlé, HP Enterprise and Allergan

Brooklyn, Ny

• Specialty Food Association: 360 video, OOH, web, digital banner & in-store campaign • Zarbee's Naturals: broadcast, banner, radio, search & web product launches• Lycored: videos, blogs, video game, events and sales collateral for plant-based supplements• Vita Coco: In-store contest and digital campaign to raise slow-season sales• Noosa: New brand campaign pitch

Brooklyn, Ny

• Developed new email lead-gen campaign that raised open rates +40%• Developed new creative for segmented digital banner-ad campaigns• Overhauled format of primary CRM newsletter (200k recipients) to target growth segments• Developed post-sale customer life-cycle and segmented B2B nurture email campaigns• Web overhaul drove page views +35%, order value +27%, time on page +16%, CPC -30%• Developed digital & print marketing assets for affiliate & retail partners (in 500+ stores)• Helped create award-winning CES 2015 booth that drove average lead closings +250%• Launched new software, hardware and digital design products• Executed brand messaging shift across channels• Hired and supervised junior copywriters• Formed new copy team focused on sales in Americas and Emerging Markets• Wrote education and sales manuals, product one-sheets and in-store displays• Managed and edited social media and blog copy

Charlottesville, Virginia Area

• Raised financial education prospect enrollment 40% w/ digital, print, email campaign• Rebranded Harvard Business School’s Investment Management Workshop• Launched new global brand with trainings, internal comms, ads, web copy & brand guidelines• Developed finance career quiz app with a lead-gen campaign sent to 3 million global students• Helped implement customer-lifecycle marketing CRM email automation• Conducted photo shoots and interviews for B2C and B2B multimedia campaign content• Pitched and created ad, email, print and web content for member & prospect campaigns • Conducted content, UX & SEO audits and streamlined checkout/registration • Created identity, taglines, collateral, and promotional videos for events and products• Wrote scripts for audio slideshows, radio spots, and videos• Wrote annual reports, HR collateral, job ads, bios and consumer financial education microsite

Charlottesville

• The Charlottesville Free Clinic: website audit, creative concepts and content• Bath County Hospital: brochure and web messaging and content• Voci (voice-recognition and transcription software): website content• The Charlottesville/Albemarle Convention and Visitors Bureau: regional marketing plan• The Center at Belvedere (retirement development): brochure and web messaging• Culpeper Wood Preservers: catalog copy

Greater Los Angeles Area

Lycored - Edelman - Phenium - Citadel - Swell Investing - Advanced Bionics - Designer Greetings - Save The Children - Avanti Press - The Modern Brand Co. - University of Virginia - The Charlottesville Free Clinic - TrueSouth Properties - Mothers' Milk Bank of Alabama - Payne, Ross & Associates - Small Cap Investor - Bath County Community Hospital - The Center at Belvedere - Mountain High Media - The Charlottesville/Albemarle Convention and Visitors Bureau - The Capital Roundtable - Voci - Culpeper Wood Preservers - Know Where Your Food Comes From - Gshopper - Mayu Water - deeto - Cross Border Communications - Huntsman - Tomatech - air up

La Honda, California, United States

Charlottesville, Virginia Area

• Coverage of financial services earnings, market trends, executive personnel changes, mergers & acquisitions, and stock analysis• Columnist on financial services regulation, bank robberies, and start-up banking

Charlottesville, Virginia, United States

Charlottesville, Virginia, United States

Washington, D.C.

• Grant proposal narrative writing • Successful receipt of >$300k in federal and private grant awards• Press releases, newsletters articles, direct mail fundraising• Event promotion, presentations, donor database management

Alexandria, Virginia

• Office correspondence, marketing and communications during consecutive summer breaks• Newsletter article writing and editing• Video editing, database management, accounting

Bachelor Of Arts - Ba, Anthropology

Education record

Diploma

Creative Strategy And Copywriting For Integrated Marketers

Multimedia Journalism

The Copywriter'S Workshop