In this role Matt & team will be tackling some of the largest questions in analytics today: what's a customer worth, how does each product contribute to that, what are the best segments of clients/prospects to target and how to we balance this insight with designing flawless experiences that remove friction, anticipate our clients' needs and not only meet but exceed their expectations from the category.

Matt joins a team of 'Astropreneurs’ who are experienced entrepreneurs creating new opportunities for commercial space-based operations. Lunar Station has developed a proprietary lunar analytics platform for landing/operations optimization ie. "what is the best landing (soft texture and flat pitch) location within close proximity to high density of precious metals, that also has optimal line of site communications access to earth and maximum solar exposure to maintain power?"

Matt led a team driving performance marketing intelligence into the B2B & B2C pharmaceutical clients of minds + assembly. The team is developing proprietary advanced analytics solutions to help clients make smart decisions through all phases of launch and existing drugs. Focus on developing 360-customer view shared across marketing & sales for touchpoint and messaging optimization.

As part of the global Insights & Analytics team I helped set the course for Havas Group’s transformation into a content communication organization powered by data intelligence. Responsible for setting measurement and analytics standards globally and providing innovation and resources enabling our local teams. Expanded key team functionality to bring enhanced consumer-centric thinking and predictive modeling together to help clients make better decisions, faster.

Oversaw research, vendor relationships, analytics & activation. Primary client focus on financial services, healthcare, adult beverages and automotive.- Launched and optimized "Talk to Chuck" campaign and digital efforts for Charles Schwab helping transform full-service investing into a DIY industry.-Worked extensively with TD Ameritrade on measurement from MMM to advanced client tracking providing transparency at media & creative level from impression through incremental net-new-asset ROI.-Developed Liberty Mutual's new yellow look & comms direction ensuring all channels tactical activations laddered to strategic platform. Helped move from from #7 to #5 marketshare within first year.-Built out cross media/creative consulting capability with GSK to increase in-house capabilities around media, testing, analytics and customer/digital experience best practices.-Launched and optimized Dos Equis's "Most Interesting Man" the most awarded campaign in advertising, driving 17%+ YoY growth for 9 years while the beer industry declined.

Matt led a team doing testing, measurement and reporting across all of the brands within the agency's largest portfolio clients: Kraft & General Mills. His team was responsible optimization and ensuring knowledge transfer of best practices for all digital campaigns from awareness to performance marketing and CRM.