- Serve as a lead staff member in the creation of membership sales campaigns- Regularly develop membership forecasts based on monthly sales data and lead staff through analysis of product performance- Identify and recommend actionable marketing strategies based on sales trends - Design regular member email communication focused on conversion and lead generation- Plan 30-50 membership engagement events throughout the country annually- Recruit, evaluate, and manage all educational content at annual conference- Oversee monthly webinar presentations to association members- Expand member loyalty program at small businesses in assigned territoryKEY ACCOMPLISHMENTS:- Grew sales at regional membership events by 55% by partnering with targeted businesses and offering innovative engagement techniques to increase attendance- Implemented an insurance premium reimbursement program that incentivized membership sales through regional chapter organizations, resulting in 20% membership growth within chapters- Expanded participation in the association's national awareness day by 81%, resulting in over 65 million estimated impressions from over 400 media outlets worldwide- Initiated targeted recruitment strategies to expand member-exclusive discounts at small business retailers by over 1,000 locations- Directed launch of the association’s first member-exclusive webinar program- Engineered the most successful membership campaigns ever held at the Great American Beer Festival, increasing membership sales by 5% – 9% annually- Expanded educational content at annual conference to include pre-event workshops, resulting in 7% increased registration revenue- Negotiated the acquisition of a regional competitor, and led a team of internal staff to integrate a newly absorbed membership group successfully despite major organizational changes

- Manage day-to-day maintenance tasks for manufacturing the company’s portfolio of craft beer products- Provide operational support for production, sales, and marketing departments

-Outbound business-to-business sales with contacts in the Greater Richmond, Virginia area-Negotiate client contracts with government agencies, as well as non-profit, public and private organizations-Direct marketing to C-level executives of Fortune 500 firms and other smaller business entities-Maintain relationships and negotiate contracts with third-party vendors-Develop new business through client visits, attending networking events, and targeted marketing

-Research the local real estate market of properties-Attain multiple appraisal values through broker price opinions-Communicate with other banks on mortgage lien positions -Check tax payments and credit history of tenants -Calculate equity-to-value ratio of homes the bank is invested in.*Worked on a team responsible for total absorption of mortgage holdings owned by Wachovia Bank into the Wells Fargo database system