Matt Bollinger Email & Phone Number

Louisiana, Missouri, US

• As the current Director of Digital Marketing & Ecommerce at Stark Bro's, my role is exclusively concentrated on leading our Digital Marketing and Ecommerce sales strategies. This encompasses comprehensive.
• Increased website sessions 24%, with increased revenue of just over 100% when comparing 2019 to 2023.
• Implemented SMS in 2022, growing list to over 125K with last click (LC) attribution revenue totaling over $2.7 million, becoming our #3 channel behind Google CPC and email.
• Migrated email to Klaviyo, nearly doubling list size and increasing yearly email revenue by 94%.
• Brand Reputation: Improved BBB rating from D- to A+; Google Business Profile from 3.1 to 4.4 stars.
• Grew Facebook audience by 76% & Instagram by 678%. Added TikTok and revived a neglected YouTube channel.

Louisiana, Missouri, US

In 2019, I led the digital transformation of Stark Bro's marketing department, focusing increasingly on digital marketing initiatives while overseeing the IT team. As Director of IT and Digital Marketing, I managed the Software Development, Infrastructure, and Digital Marketing teams, ensuring our projects were in line with the company’s mission and.

Louisiana, Missouri, US

Managed IT operations at Stark Bro's, aligning the Development and Infrastructure teams with strategic objectives in partnership with the CMO and COO to enhance ROI. Led the development team in maintaining a custom ERP and the e-commerce platform using ASP.Net, Java, and MS SQL Server, with version control in SVN. Directed the infrastructure overhaul.

Louisiana, Missouri, US

Performed full SDLC tasks for Stark Bro's custom ERP and Ecommerce CMS systems, steering the migration from an ASP.Net Web Forms VB.Net application to a modern MVC C# framework, integrating a JavaScript-based Single Page Application architecture, with MS SQL Server as the backend database.

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• Responsible for new application development projects and systems support. Primarily supported business areas of HR, QA, Patient Assistance, and Meeting Planning. Technical responsibilities:
• Provided architectural guidance in designing new ASP.Net applications.
• Mentored staff of four developers by providing technical guidance as well as troubleshooting assistance in their daily development tasks. Assisted in complex development tasks and participated in code reviews.
• Lead cross-team best practices initiatives and evaluation of new technology. (Examples include analysis and feature usage recommendation for Visual Studio Team System, Visual Studio 2010 adoption, introduction of.
• Supported 20 custom developed and third party applications. Ensured that production help desk tickets were assigned and completed appropriately. Ensured that enhancements and bug fixes were implemented in compliance.
• Interfaced with business customers to understand service requests and identify new project opportunities.

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Responsible for leading application development efforts and providing systems support. Provided technical leadership to development team, managed projects, and assisted in operational department support. Actively participated in creation of coding standards and development processes across four branches of newly reorganized IT custom development.

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Performed requirements gathering and analysis for custom development projects. Responsible for complete design and coding of multiple web-based applications. Performed QA testing and assisted in user acceptance testing. Created supporting system documentation and training materials. Provided production application support. Assisted other developers in.

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Assisted in requirements gathering/analysis for custom developed projects. Designed, developed, tested, and implemented multiple web applications. Provided production application support.Technical Environment: Classic ASP, VbScript, JavaScript, Visual Interdev 6.0, FrontPage, Visual Basic 6.0, VSS Source Control, SQL Server 7/2000, Stored Procedures, ADO