Matt Bollinger Email & Phone Number

Louisiana, Missouri, Us

As the current Director of Digital Marketing & Ecommerce at Stark Bro's, my role is exclusively concentrated on leading our Digital Marketing and Ecommerce sales strategies. This encompasses comprehensive responsibilities in vendor relations, budget management, and strategic planning across key digital marketing and ecommerce domains. I oversee staff management within various areas such as Email, SMS, SEO, Cost Per Click (CPC), Connected TV (CTV), Social Media, Video, Campaign Planning, Website Content, and Affiliate/Influencer partnerships. My focus is on driving sales growth, enhancing brand visibility, and optimizing our online customer experience.Accomplishments since 2019 include:• Increased website sessions 24%, with increased revenue of just over 100% when comparing 2019 to 2023. • Implemented SMS in 2022, growing list to over 125K with last click (LC) attribution revenue totaling over $2.7 million, becoming our #3 channel behind Google CPC and email.• Migrated email to Klaviyo, nearly doubling list size and increasing yearly email revenue by 94%.• Brand Reputation: Improved BBB rating from D- to A+; Google Business Profile from 3.1 to 4.4 stars.• Grew Facebook audience by 76% & Instagram by 678%. Added TikTok and revived a neglected YouTube channel.• Managed the creation and implementation of connected TV (CTV) commercials on the Mountain platform.• Implemented formal Influencer and Affiliate marketing programs.

Louisiana, Missouri, Us

In 2019, I led the digital transformation of Stark Bro's marketing department, focusing increasingly on digital marketing initiatives while overseeing the IT team. As Director of IT and Digital Marketing, I managed the Software Development, Infrastructure, and Digital Marketing teams, ensuring our projects were in line with the company’s mission and values. I focused on projects with high ROI and managed risk, balancing workloads and ensuring projects were communicated clearly and completed on time and budget. I handled vendor relations, including managing our Cost Per Click (CPC) agency, and guided the Digital Marketing team in producing engaging content, optimizing SEO, and expanding our social media footprint. My team also supported our ERP system and e-commerce backend, integrating Office 365 tools and maintaining systems that meet industry-standard compliance and security.

Louisiana, Missouri, Us

Managed IT operations at Stark Bro's, aligning the Development and Infrastructure teams with strategic objectives in partnership with the CMO and COO to enhance ROI. Led the development team in maintaining a custom ERP and the e-commerce platform using ASP.Net, Java, and MS SQL Server, with version control in SVN. Directed the infrastructure overhaul, transitioning to Office 365, rolling out Active Directory, improving our PCI DSS compliance, switching to a cloud VOIP phone solution, and implementing VMWare for virtualization. Integrated Atlassian JIRA and JIRA Service Desk for improved project and task management. Beyond IT, I took the lead on an HR Steering Committee, bolstered digital marketing efforts, and presided over the Direct Gardening Association board.

Louisiana, Missouri, Us

Performed full SDLC tasks for Stark Bro's custom ERP and Ecommerce CMS systems, steering the migration from an ASP.Net Web Forms VB.Net application to a modern MVC C# framework, integrating a JavaScript-based Single Page Application architecture, with MS SQL Server as the backend database.

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Responsible for new application development projects and systems support. Primarily supported business areas of HR, QA, Patient Assistance, and Meeting Planning. Technical responsibilities:• Provided architectural guidance in designing new ASP.Net applications.• Mentored staff of four developers by providing technical guidance as well as troubleshooting assistance in their daily development tasks. Assisted in complex development tasks and participated in code reviews.• Lead cross-team best practices initiatives and evaluation of new technology. (Examples include analysis and feature usage recommendation for Visual Studio Team System, Visual Studio 2010 adoption, introduction of ASP.Net MVC framework, upgrade to SQL 2005, Windows 7 Upgrade.)Operational responsibilities:• Supported 20 custom developed and third party applications. Ensured that production help desk tickets were assigned and completed appropriately. Ensured that enhancements and bug fixes were implemented in compliance with Forest’s Change Control and ITIL framework.• Interfaced with business customers to understand service requests and identify new project opportunities.• Supervised a team of four developers. Ensured that work assignments were balanced. Lead team meetings. Performance management and career development.• Maintained a cross-team operational budget covering multiple staff members. Compiled and submitted yearly department budget. Analyzed monthly and quarterly budget reports in order to ensure that expenses charged to our cost center were appropriate. Project Management responsibilities:• Followed Forest’s Systems Development Lifecycle (SDLC) process to implement custom developed and third party systems.• Managed efforts related to project initiation, charter and scope development, project planning, estimating, resource allocation, budgeting, customer and vendor interfacing, development management, testing, deployment management, and status reporting.

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Responsible for leading application development efforts and providing systems support. Provided technical leadership to development team, managed projects, and assisted in operational department support. Actively participated in creation of coding standards and development processes across four branches of newly reorganized IT custom development group.Technical Environment: ASP.NET 2.0, VB.NET, VS 2005, VSS Source Control, SQL Server 2000, Stored Procedures, ADO.NET, JavaScript

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Performed requirements gathering and analysis for custom development projects. Responsible for complete design and coding of multiple web-based applications. Performed QA testing and assisted in user acceptance testing. Created supporting system documentation and training materials. Provided production application support. Assisted other developers in design and development activities.Technical Environment: ASP.NET 1.1, VB.NET, VS 2003, VSS Source Control, SQL Server 2000, Stored Procedures, ADO.NET, JavaScript

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Assisted in requirements gathering/analysis for custom developed projects. Designed, developed, tested, and implemented multiple web applications. Provided production application support.Technical Environment: Classic ASP, VbScript, JavaScript, Visual Interdev 6.0, FrontPage, Visual Basic 6.0, VSS Source Control, SQL Server 7/2000, Stored Procedures, ADO