A key member of the Senior Leadership Team, partnering with agency founders to deliver award-winning marketing strategies that help our clients meaningful grow their businesses.Responsible for leading cross-departmental teams to deliver on client KPIs including reducing CACs, increasing LTVs, acquiring new customers, & growing awareness. Consistently integrate analytics into each project to forecast KPIs, analyze data from campaigns to optimize future plans, and make data lead recommendations for budgets, channels, creative, and audiences.Oversee several teams at the same time of 5-15 people across departments including research, strategy, planning, buying, and analytics. Budget planning, setting, & management of over $300 million in collective budgets across all channels including TV/OTT, video, outdoor, social, search, digital, &experiential.Launched WHOOP's first TV campaign and data integration with NBC Golf to being live biometric data to broadcasts, including during the Ryder Cup.Led strategy for PointsBet 2022 March Madness social activation which generated over 100M media impressions and doubled wagers year over year.Clients include PointsBet, WHOOP, tastytrade, ExtraHop, Current Financial, Lee Jeans, Fetch Rewards

Partner with CMOs to translate business objectives to marketing goals and media strategies to accelerate growth, working across a variety of verticals and business stages including CPG, Tech, DTC, and Insurance. Main collaborator for creative agency partners to develop unique go-to-market strategies, that connected brand platform, creative strategy, and integrated media approaches.Launched Postmates' first national TV campaign and marque partnership with Monday Night Football which elevated the brand's value ahead of the Uber acquisition.Led strategy and execution for Ferrara brand Black Forest's first campaign, partnering with creative agency Joan to bring the brand to life through TV, online video, partnerships, and influencer campaigns.Developed strategy for Bumble's "Find Them on Bumble" campaign to launch new offerings in the app which drove growth in new users, paid users, and reactivated users.Clients included Ferrara (Black Forest), Bumble, Zappos, Jamaica Tourist Board, Zola, Postmates, Oscar Health

Led teams responsible for strategic planning and buying of integrated media tasked with growing awareness for challenger brands, driving incremental new customers and revenue. Helped Honest Tea generate over $200M in sales and tripled awareness with innovative campaigns like The National Honesty Index. Launched Harry's Razor's founder story across national TV, OTT, and cinema.Clients included USA Today, Honest Tea, Headspace, Harry's Razors, Kodak, Anki Drive, OneMain Financial

A key member of the agency’s two largest accounts, Vanguard & Goldman Sachs, leading the digital planning & buying for both brand building (including TV, digital video, content marketing, print) & direct response (including SEM and programmatic) media campaigns across. Managed $60+ million in billings between accounts.Launched first-ever campaigns for Goldman Sachs 10K Women & 10K Small businesses initiatives.

Associate Director & co-operator of a successful soccer training business across Long Island, generating over $3M in annual revenue from several lines of business including leagues, camps, & training while directly hiring, managing & training 40+ employees.

Led team to first SUNYAC Championship in 2007, the first Championship in 10 years