Matt Brannon Email & Phone Number

Saint Petersburg, Fl, Us

Saint Petersburg, Fl, Us

Raleigh, North Carolina, Us

• Owned and managed 19 data journalism reports on personal finance and housing topics, from early ideation to publication. • Designed and analyzed 13 surveys of 1,000+ respondents to gain proprietary data on Americans' personal finances and related topics. • Sat for 10+ media interviews where I discussed our reports to drive backlinks and increase brand awareness.• Worked with a team to put together detailed quarterly performance reports.• Was nominated as a monthly “Culture Carrier” by team coworkers on multiple occasions.

St Louis, Missouri, Us

Objective: Raise Clever's profile as a trusted, informative brand among publishers and industry experts.Key role: Brainstorming, writing, and publishing reader-friendly, data-driven studies to build backlinks and improve Clever’s domain rating/SERP performance. • Successfully doubled the assigned goal of averaging 20 high-quality backlinks per study by averaging 42 per article in 2022. One such study published on a partner website gained more than 220 backlinks, kicking off an increase of the site's domain rating from 37 to 48. • Drove over 75,000 unique page views to company websites from 13 data studies.• Earned media coverage from notable news outlets/websites, including USA Today, Forbes, Yahoo News, Fox Business, Black Enterprise, MSN, as well as local newspapers and TV news affiliates of CBS, FOX, ABC, and NBC.• Achieved high search engine rankings for several topics, such as having the top Google search result for "2023 personal finance statistics" — despite competing with over 1 billion results. • Contributed to ListWithClever.com's 133% increase in referring domains and 24% increase in monthly organic traffic over 2022.• Sat for live and prerecorded interviews with newspapers, news websites, and television stations to answer questions and build interest in Clever's research studies. Additional roles/accomplishments:• Took the lead on Clever's Twitter account in an effort to raise the company's profile with journalists and drove a 10x increase in profile visits - from 9,000 in 2021 to 102,000 in 2022. • Edited guest blogs from freelancers with a specific focus on style, tone, and link placement.• Developed survey and data analysis skills, eventually formatting and individually analyzing multiple surveys of 1,000 Americans.• Spearheaded Clever's Better Business Bureau accreditation.• Earned several Employee of the Week recognitions for achieving results and collaborating with/assisting coworkers.

• Reported on public safety, criminal justice and COVID-19 among other issues.• Balanced daily articles and longform investigative reporting.• Used data and public records to reveal trends.• Simplified complex topics with accessible writing style, visuals.• Wrote for both local and national audiences.• Converted casual readers into subscribers.• Comfortable collaborating, multitasking, hitting deadlines.Awards/honors include:• 1st place, in-depth reporting category and coverage of local government category, 2020 California Journalism Awards for ‘Dying Inside’ series covering deaths in county jails.• 1st place, writing category, 2018 Best of USA Today Network awards for ‘Blazing west to east, the Carr Fire consumed land and lives along Highway 299.’• 2nd place, sports feature category, 2018 California Journalism Awards for ‘Foothill's female linebacker tackles the status quo.'• 5th place, investigative reporting category, 2019 California Journalism Awards for ‘A decade of shootings by Shasta County law enforcement.’• University of Southern California, Annenberg Health Journalism Fellow, 2020

• Covered multiple Florida Gators sports while managing a paidteam of reporters.• Crafted engaging human interest stories beyond traditional “whowon-who lost” updates.• Reported on high-profile, off-the-field issues including coaching changes, suspensions.• Promoted to lead the sports section due to performance, ability to coach writers.

Pittsburgh, Pa, Us

• Accepted to Dow Jones News Fund internship program • Assigned to the Pittsburgh Post-Gazette to edit sports contentafter an eight-day training course at Penn State.• Served as a last line of defense catching errors before thenewspaper’s print deadline.• Managed briefs, wrote headlines, worked with reporters toimprove copy.

• Wrote news stories concerning North Central Florida. • Covered hurricanes and other breaking news events, local government and politics. • Reported an enterprise story about the effects of roundabouts nationally and in Gainesville. • Served as an editor from September to December.

Lauderhill, Florida, Us