Matt Rhodes Email & Phone Number

Vancouver, BC, CA

Kelowna, British Columbia, Canada

Vancouver

As Chief Operating Officer, I was brought on to operationalize and scale this early-stage digital coaching education SaaS startup. I envisioned and executed comprehensive sales, growth, and pricing strategies across both B2B and D2C channels. Under my leadership, we achieved an impressive 63% year-over-year growth, increasing subscriptions by 185%.

Richmond Hill

• Originally joining OMHA as Marketing Manager, I stepped into the role of Director of Marketing after championing the adoption of digital marketing, influencing a major shift for the organization. As Director of.
• Growing a network of 200 association, league, and team websites, which garners considerable advertising revenue and 90M impressions annually
• Negotiating and successfully selling a trademark to Rogers and reinvesting the funds into a rebrand and integration of digital media tools
• Conceptualizing and launching Breakaway, The Minor Hockey Podcast, now in Season 6, with 110K listens in 2019
• Producing the widely watched Home Ice Documentary, which leverages emotional connection through storytelling, and is sponsored by Under Armour, earning 100,000s of viewsWhile COVID-19 restricts our members from lacing.
• Reimagining the championship after COVID-19 cancelled the finals. We doubled sales of championship merchandise, with a planned charitable donation in name of our title sponsor, and I leveraged my TSN network to deliver.

Richmond Hill

Toronto, Ontario, Canada

After crafting a proposal, I secured the lead social media position for the World Junior championships. I volunteered my time for both the 2015 and 2017 championships when Canada was the host country. Along with my team, we ignited social media, which drove much of the experience for viewers both in venue and at home. We fed our social channels into the.

Toronto, Ontario, Canada

While working at ParaSport and later Ontario Minor Hockey Association, I held a part-time role at TSN where I developed and produced topical content and emerging storylines. Given that this was a live production with more than 1M nightly viewers, I had to always be at the top of my game (so to speak). Within the live environment, I would often have less.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• As Marketing and Communications Manager, I oversaw the development and execution of marketing plans, strategies, events, and campaigns for the accessibility in sport organization. I led the planning and hosting of.
• Rebranding the organization to ParaSport Ontario in a very short period of time and with a modest budget. The term “ParaSport” is now synonymous with accessibility in sport.
• Integrating Braille into businesses cards and documents in order to amplify brand aligned with accessibility
• Contributing to the coordination of the Toronto leg of the 2010 Paralympic Games torch relay by partnering with VANOC. We developed a creative way to accommodate the carrying of the torch across the ice at Nathan.