Matt Briede Email & Phone Number

Livonia, MI

• Administrate Atlassian products such as Jira, Confluence, and Jira Service Desk
• Assist with integrating Atlassian Stack into client enterprise tools
• Govern and advise on proper application use to ensure scalability, security and health of Jira/Confluence
• Create metric reporting strategies to accurately gauge team capacity and performance
• Create documentation and training for new users

Downtown Detroit

• Consult and tailor content strategy to appeal to various specific audiences
• Plan and write IHR’s first lead-generating email campaign, resulting in engagement over twice our initial goal
• Stay abreast of real estate trends and news to enhance relevance of email and web content
• Develop engaging blog posts for consumers interested in real estate
• Concept, research and write educational articles for The Elite News, a Quicken Loans publication for mortgage bankers.
• Increase email campaign open rates and engagement through compelling content

Dearborn, Michigan

• Jr Copywriter on the Ford Customer Service Division account.
• Writing for a variety of print point-of-sale materials for Ford, Lincoln, and Quick Lane service bays
• Creating radio scripts for Ford Dealerships and Quick Lane
• Contributing in brainstorms for new campaigns
• Writing for various CRM projects for Ford, Lincoln and Quick Lane
• Writing for trade show advertising for Motorcraft

A chapter of the AAF · Wrote many scripts for radio and television · Wrote headlines and copy for posters and print advertisements · Contributed ideas for new areas of advertising such as within MMORPGs

Explored the field of Copywriting (and loved it!) in the Advertising major and developed my skills with the written English language.

Student-created agency for capstone advertising course · Contributed to creating a new branding campaign for a regional food bank · Created a new name for our client as well as tagline and creative theme · Wrote copy for print and outdoor executions · Wrote a press release to be used by the client for the campaign. · Wrote copy for radio and television.

· Wrote a series of user guides explaining Digital Active's products and services · Wrote and generated content for various client's Websites · Wrote company newsletters · Tested Websites for quality and grammatical errors in content

Managed a team of 5-7 employees, ensured product levels remained consistent, handled the money the store took in and overall increased the efficiency of the store.

Bachelor'S, Advertising

Education record