Modern consumers dismiss you with a finger swipe.You have to offer them overwhelming value in every message you send,so they form an ongoing relationship with your brand -- all before they even consider buying. From a massive super library of powerful how-to articles, to videos that demonstrate exactly how to solve problems with your products, we deliver the 2HQ messaging -- both high quality and high quantity -- that audiences demand. Offer the value they want. Create the relationships you need.

Design and launch strategic campaigns that integrate best practices in SEM, SEO, PPC and content management to yield new revenue, generate leads and fuel brand awareness for client companies. Develop trusted relationships with top executives from client organizations. Evaluate needs, present solutions and seamlessly implement projects for superior return on investment (ROI). Document benchmarks. Analyze and report on the results of each project.Selected contributions:Built profitable business from the ground up and quickly established a reputation for creating unique, cost-effective campaigns that produce measurable results. Cultivated relationships and expertly managed projects for national clients as well as regional businesses such as Production Resource Group, DemandGen Partners, Alteza Condos and Hopkins Law Firm.Pioneered and directed a lead generation program for a general contractor that produced over $4 million dollars in new leads.Developed an effective and compelling Internet marketing strategy for a publishing company that directly impacted sales and sold hundreds of books.

A Dallas-based video production company and post house with a reputation for excellence, RisingFall LLC (http://www.risingfall.com) offers high-end production and post-production services toproduction companies, filmmakers, advertising agencies, networks, broadcasters, corporations andpost houses. Recognizing the demands that today’s businesses face, Rising Fall helps clients tailortheir messages and share their stories in ways that connect.Experts in digitally mastered photography, videography and editing, Rising Fall’s forward-thinking,talent-driven team help clients create stories that persuade, educate and inform. Whether crafting ascript-to-screen production, web-based content, a high-end television spot or a cinematic corporateproduction, team members use the most effective visual communication methods and technology toachieve results. They have the experience to finish jobs on time and on budget, and their projectshave earned awards both nationally and internationally. Their work is surpassed only by theircommitment to client service.Dedicated to helping clients adapt to today’s ever-changing challenges, Rising Fall strives to provideservices that ensure success. Rising Fall currently offers turnkey HD/2K/4K production, 4K/6K colorgrading, creative editorial, graphic design, visual effects and audio. The company also offers16mm/35mm film scanning, legacy format archiving, mastering, transcoding, encoding, digitaldelivery and duplication. More information can be found on Rising Fall’s website under Services.

Product Management - Helped customers work through product creation, specification, business rules, and market viability.As Product Manager and Director at MagRabbit, Inc., I helped clients create personalized products, determine market viability and learn the rules of business. This position highlighted the importance of creating a custom approach and a powerful brand in marketing for success. After I acquired and sharpened my previous skill sets, I discovered my attraction to video marketing. When I sold video displays in the past, I realized the power of video messages. People remember 20 percent of what they hear, 30 percent of what they see and 70 percent of what they hear and see at the same time. Captivating viewers with engaging video content while delivering an action-invoking message became my specialty.

Digital Certainty is an early stage startup that increases the profit/revenue of mobile web applications by continually optimizing the applications and their lead sources.DC uses machine learning evolutionary algorithms to automatically optimize landing pages, increasing revenue by optimizing for conversions. As a conversion optimization tool, it is best in class in its ability to reduce man hours and automatically optimize toward a desired result.

Greenbelt Publishing focuses on independent authors with big voices. We help distribute the works to all corners of the Internet and beyond with innovative marketing techniques and thoughtful leadership.

Organized the email strategy for the organization ensuring top priorities received the exposure necessary to succeed.

Defined the national sales strategy and grew divisional revenue through the targeted marketing and sale of LED video displays. Managed communications with decision makers. Developed business and served as trusted liaison and point of contact during and after the sales process. Led engaging product demonstrations and presentations.Selected contributions:Identified and penetrated profitable new accounts by creating the sales and business development strategy for the division.Successfully represented the company and improved sale of innovative products at international trade shows and events.Secured over $10 million in specialized projects within 12 months.

Spearheaded and executed powerful, results-focused sales plan to increase positioning and sales performance in three-state region. Targeted specific accounts; initiated relationships with customers at all operational levels and managed entire sales process. Led multimedia training sessions.Selected contributions:Catapulted revenue from $197,000 to over $2 million in 2007 in challenging account set.Achieved $30 million quota in competitive K-12, higher education vertical.Introduced innovative marketing campaigns that reached new clients through direct mail.Hand-selected to served as Assistant Manager for campus representative program in 2006 in effort that raised product awareness among college and pre-college students.♦ Qualified for Sales Club ‘06 ♦ Second Top Mobile Cart producer Q4 ‘06 ♦ Achieved 94% of $2.2 Million dollar quota ‘07 ♦ Grew revenue in account set from $197K to over $2 Million ‘07 ♦ Managed marquee HiEd accounts in VA, D.C., MD ’06 ♦ Achieved $30 million dollar quota in K12/HiEd verticle ‘06 ♦ Assistant Manager to Campus Rep Program, 8 reps ‘06

In-bound Sales in the education space