Matthew Bryan Email & Phone Number

Denver, Co, Us

Lead global marketing strategy to advance private equity, private credit, and growth equity fundraising, investor relations, and enhance limited partner experience and engagement

Basking Ridge, New Jersey, Us

• Established Affinity's first digital innovation team from ground floor hiring a team of digital product managers, digital business analysts, and data analysts• Responsible for the strategic planning, design, development and influencing of Affinity’s digital ecosystem and customer experience • Began transformation of the business intelligence function from a reactive, descriptive-based team, to a proactive, predictive-focused data analytics team• Managed discovery, assessment, and implementation of large-scale digital transformation initiatives including: Account Opening & Identity Verification, CMS and Website Redesign, and Member Preference Center • Led strategy, assessment and recommendations of go-forward digital marketing acquisition strategy• Spearheaded external market research program to identify market, product, and innovation opportunities • Initiated the formation of a comprehensive Voice of the Customer program to help inform customer experiences• Explored and provided recommendations for FinTech innovation opportunities including: Crypto Solutions and Digital Banking Platform partnerships• Acted as a change agent driving the organization’s cultural transformation

New York , Ny, Us

• Created Individual Market’s first-ever Digital Marketing department, inspiring talent and fostering professional growth across a diverse, 10-person team • Responsible for the evolution, management, and field adoption an advisor digital marketing ecosystem (web, social, content, email, lead gen and local digital advertising)• Re-platformed Guardian’s social media program and doubled advisor usage year-over-year, while increasing repeat readership by 42% • Managed a local and organic advisor SEO program that increased site visits 105% year-over-year • Managed multiple test & learn paid search and paid media digital campaigns on behalf of local Guardian insurance agencies • Created a Digital Communications Center of Excellence with benchmark beating email newsletters, and improved open rates by 20% through personalization• Trained local, field Marketing Directors on marketing best practices, strategy, and local execution• Fostered a "digital transformation culture" within Marketing and Guardian and operate as an innovation hub running agile-based initiatives testing AI and emerging technologies• Won the Guardian CEO Award along with other team members for social media innovation in 2018

New York , Ny, Us

• Led team that built scalable field marketing programs, tools, digital platforms and training to enable Guardian's insurance agencies & financial representatives grow their local businesses • Spearheaded Guardian's Wealth Management marketing strategy supporting the recruiting, growth and expansion of its broker/dealer Park Avenue Securities • Established department's first thought leadership program, which launched two national research programs focused on American Financial Confidence and Millennials• Developed content strategy and digital content hub for consumers and advisors: livingconfidently.com• Led installation of Salesforce Marketing Cloud to support marketing automation and journeys for client and field communications• Oversaw Guardian’s Creative Services team and increased team efficiency saving ~$250k in annual expenses• Named to LIMRA’s 25 Rising Stars of Retirement Under 40 (October 2016)

New York , Ny, Us

• Built out Guardian’s overall 401(k) marketing strategy and managed a high-performing team• Led integrated marketing programs to support sales and relationship life cycles across four unique segments: advisors, plan sponsors, plan participants, and TPAs• Developed a 401(k) Advisor Training Program to convert traditional advisors into 401(k) sellers • Spoke and traveled nationally at major industry, broker/dealer, and sales events • Spearheaded development of Guardian 401(k) marketing and transactional website • Developed an award-recognized enrollment magazine to engage plan participants• Helped generate over 2,000+ marketing qualified leads for wholesalers in both 2013 and 2014

Jersey City, New Jersey, Us

• Recruited out to lead 401(k) marketing at Guardian Life• Led strategy and execution of advisor recruiting and marketing programs, which targeted RIAs and Registered Representatives • Managed a $1.4M marketing budget which supported integrated direct marketing and sales campaigns to drive recruiting leads• Helped increase overall breakaway broker lead pipeline by 43% from FY2009 to FY2010• Managed & trained tele-sales recruiting team who focused on outbound recruitment • Worked with marketing analytics to create a predictive model to prioritize leads

New York, Ny, Us

• Overall management of strategic integrated marketing efforts focused on the Variable Annuity and Independent Broker/Dealer distribution channels• Launched new mutual fund, sub-advised and insurance trust investment portfolios for MS & Van Kampen brands• Helped establish firm segmentation to prioritize marketing resources against firm opportunities• Developed practice management, value-added, and business-building sales tools • Promoted from Senior Associate, Value-Added Marketing Manager

Atlanta, Ga, Us

• Managed the marketing strategy and supported overall product management of OppenheimerFunds’ proprietary IRA• Implemented strategic and tactical IRA marketing, product, and sales campaigns to reach $1.8B annual IRA sales goal• Trained and educated internal sales force around IRA product features, rules and selling strategies • Wrote and developed advisor and investor IRA content & collateral for print, web, and other media• Promoted from Marketing Communications Account Executive

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, English