Matthew Bryan

Matthew Bryan Email and Phone Number

Director, Head of Marketing, Resource Capital Funds @ Resource Capital Funds
Matthew Bryan's Location
New York, New York, United States, United States
Matthew Bryan's Contact Details
About Matthew Bryan

I thrive at leading and building teams that work at the intersection of digital, customer experience, and financial services. While tools and technology are key, the driving force behind any successful initiative is people. I enjoy bringing teams and colleagues together to think about what's possible, drive alignment, and devise a realistic strategy. I'm a seasoned marketing executive with 20+ years of digital, marketing and product management experience with diverse roles held at major financial brands. Throughout my career, I've provided strategic marketing vision to drive digital transformation, increase sales, and enhance customer experiences. My leadership style is collaborative and empowering. I’m always learning, igniting innovation, and inspiring the best in each person. I'm a natural communicator and I excel at leading high-performing teams that effectively leverage data, content, and technology to drive successful business outcomes. Areas of Focus:Digital Marketing | Customer Experience | Transformation & Innovation | MarTech | Thought Leadership | Content Marketing | Demand Generation | DTC, B2B, B2B2C | Brand Strategy | Insights & Analytics Personal Creative Endeavors:Writer, Producer, & Director of two independent movie shorts | Perform amateur stand-up comedy

Matthew Bryan's Current Company Details
Resource Capital Funds

Resource Capital Funds

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Director, Head of Marketing, Resource Capital Funds
Matthew Bryan Work Experience Details
  • Resource Capital Funds
    Head Of Marketing
    Resource Capital Funds Apr 2022 - Present
    Denver, Co, Us
    Lead global marketing strategy to advance private equity, private credit, and growth equity fundraising, investor relations, and enhance limited partner experience and engagement
  • Affinity Federal Credit Union
    Vp, Head Of Digital Innovation
    Affinity Federal Credit Union Apr 2021 - Apr 2022
    Basking Ridge, New Jersey, Us
    • Established Affinity's first digital innovation team from ground floor hiring a team of digital product managers, digital business analysts, and data analysts• Responsible for the strategic planning, design, development and influencing of Affinity’s digital ecosystem and customer experience • Began transformation of the business intelligence function from a reactive, descriptive-based team, to a proactive, predictive-focused data analytics team• Managed discovery, assessment, and implementation of large-scale digital transformation initiatives including: Account Opening & Identity Verification, CMS and Website Redesign, and Member Preference Center • Led strategy, assessment and recommendations of go-forward digital marketing acquisition strategy• Spearheaded external market research program to identify market, product, and innovation opportunities • Initiated the formation of a comprehensive Voice of the Customer program to help inform customer experiences• Explored and provided recommendations for FinTech innovation opportunities including: Crypto Solutions and Digital Banking Platform partnerships• Acted as a change agent driving the organization’s cultural transformation
  • Guardian Life
    2Nd Vp, Head Of Distribution & Digital Marketing
    Guardian Life Dec 2018 - Apr 2021
    New York , Ny, Us
    • Created Individual Market’s first-ever Digital Marketing department, inspiring talent and fostering professional growth across a diverse, 10-person team • Responsible for the evolution, management, and field adoption an advisor digital marketing ecosystem (web, social, content, email, lead gen and local digital advertising)• Re-platformed Guardian’s social media program and doubled advisor usage year-over-year, while increasing repeat readership by 42% • Managed a local and organic advisor SEO program that increased site visits 105% year-over-year • Managed multiple test & learn paid search and paid media digital campaigns on behalf of local Guardian insurance agencies • Created a Digital Communications Center of Excellence with benchmark beating email newsletters, and improved open rates by 20% through personalization• Trained local, field Marketing Directors on marketing best practices, strategy, and local execution• Fostered a "digital transformation culture" within Marketing and Guardian and operate as an innovation hub running agile-based initiatives testing AI and emerging technologies• Won the Guardian CEO Award along with other team members for social media innovation in 2018
  • Guardian Life
    Avp, Head Of Distribution Marketing
    Guardian Life Jun 2015 - Dec 2018
    New York , Ny, Us
    • Led team that built scalable field marketing programs, tools, digital platforms and training to enable Guardian's insurance agencies & financial representatives grow their local businesses • Spearheaded Guardian's Wealth Management marketing strategy supporting the recruiting, growth and expansion of its broker/dealer Park Avenue Securities • Established department's first thought leadership program, which launched two national research programs focused on American Financial Confidence and Millennials• Developed content strategy and digital content hub for consumers and advisors: livingconfidently.com• Led installation of Salesforce Marketing Cloud to support marketing automation and journeys for client and field communications• Oversaw Guardian’s Creative Services team and increased team efficiency saving ~$250k in annual expenses• Named to LIMRA’s 25 Rising Stars of Retirement Under 40 (October 2016)
  • Guardian Life
    Director, Head Of 401(K) And Retirement Marketing
    Guardian Life Jan 2011 - Jun 2015
    New York , Ny, Us
    • Built out Guardian’s overall 401(k) marketing strategy and managed a high-performing team• Led integrated marketing programs to support sales and relationship life cycles across four unique segments: advisors, plan sponsors, plan participants, and TPAs• Developed a 401(k) Advisor Training Program to convert traditional advisors into 401(k) sellers • Spoke and traveled nationally at major industry, broker/dealer, and sales events • Spearheaded development of Guardian 401(k) marketing and transactional website • Developed an award-recognized enrollment magazine to engage plan participants• Helped generate over 2,000+ marketing qualified leads for wholesalers in both 2013 and 2014
  • Td Ameritrade Institutional
    Advisor Recruiting And Ria Marketing Manager
    Td Ameritrade Institutional Jul 2009 - Jan 2011
    Jersey City, New Jersey, Us
    • Recruited out to lead 401(k) marketing at Guardian Life• Led strategy and execution of advisor recruiting and marketing programs, which targeted RIAs and Registered Representatives • Managed a $1.4M marketing budget which supported integrated direct marketing and sales campaigns to drive recruiting leads• Helped increase overall breakaway broker lead pipeline by 43% from FY2009 to FY2010• Managed & trained tele-sales recruiting team who focused on outbound recruitment • Worked with marketing analytics to create a predictive model to prioritize leads
  • Morgan Stanley Investment Management
    Channel Marketing Manager
    Morgan Stanley Investment Management Feb 2005 - Jul 2009
    New York, Ny, Us
    • Overall management of strategic integrated marketing efforts focused on the Variable Annuity and Independent Broker/Dealer distribution channels• Launched new mutual fund, sub-advised and insurance trust investment portfolios for MS & Van Kampen brands• Helped establish firm segmentation to prioritize marketing resources against firm opportunities• Developed practice management, value-added, and business-building sales tools • Promoted from Senior Associate, Value-Added Marketing Manager
  • Oppenheimerfunds
    Associate Product Manager
    Oppenheimerfunds Aug 2001 - Feb 2005
    Atlanta, Ga, Us
    • Managed the marketing strategy and supported overall product management of OppenheimerFunds’ proprietary IRA• Implemented strategic and tactical IRA marketing, product, and sales campaigns to reach $1.8B annual IRA sales goal• Trained and educated internal sales force around IRA product features, rules and selling strategies • Wrote and developed advisor and investor IRA content & collateral for print, web, and other media• Promoted from Marketing Communications Account Executive

Matthew Bryan Skills

Integrated Marketing Financial Services Marketing Mutual Funds Marketing Strategy Strategy Retirement Marketing Communications Investments Management Lead Generation Leadership Retirement Planning 401k Direct Marketing Analytics Strategic Planning Thought Leadership Asset Management Product Marketing Business Strategy Iras Fixed Annuities Insurance Campaigns Wealth Management Creative Direction Digital Marketing Multi Channel Marketing Product Management Brand Development Ria Practice Management Value Added Marketing Channel Marketing Ira's Content Marketing Marketing Management Email Marketing Life Insurance Sales Cross Functional Team Leadership Market Research Public Relations Digital Strategy Series 7 Segmentation Series 63 Social Media Social Media Marketing

Matthew Bryan Education Details

  • Fordham Gabelli School Of Business
    Fordham Gabelli School Of Business
    Marketing
  • College Of The Holy Cross
    College Of The Holy Cross
    English

Frequently Asked Questions about Matthew Bryan

What company does Matthew Bryan work for?

Matthew Bryan works for Resource Capital Funds

What is Matthew Bryan's role at the current company?

Matthew Bryan's current role is Director, Head of Marketing, Resource Capital Funds.

What is Matthew Bryan's email address?

Matthew Bryan's email address is ma****@****lic.com

What is Matthew Bryan's direct phone number?

Matthew Bryan's direct phone number is +121259*****

What schools did Matthew Bryan attend?

Matthew Bryan attended Fordham Gabelli School Of Business, College Of The Holy Cross.

What skills is Matthew Bryan known for?

Matthew Bryan has skills like Integrated Marketing, Financial Services, Marketing, Mutual Funds, Marketing Strategy, Strategy, Retirement, Marketing Communications, Investments, Management, Lead Generation, Leadership.

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