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Adaptable and outcomes-oriented Senior Data & Analytics Leader possessing extensive progressive experience designing, developing, implementing, and supporting data platforms, business intelligence, and reporting systems while leading and directing cross-functional, high performing teams. Oversees the creation and deployment of mission-critical applications and technology that drive the attainment of the company’s long-term goals and objectives. Skilled in partnering with senior executives on comprehensive, large-scale programs and projects with the capability of seeing initiatives through entire lifecycles and contributing to the generation of key perceptions, actionable strategies, and competitive analysis.• Thoughtful Leadership – Employs emotional intelligence and empathy when leading team members and engaging in career planning. Passionate about diversity and inclusion in technology environments and serves as an advocate and coach to junior colleagues and direct reports. • Hacker Mindset – Approaches problem solving and creative ideation by “leaning in.” Deliberately finds opportunities to be clever, develop original thoughts, seek excellence through re-design, and find enjoyment in eliminating barriers to success. • Digital Transformation – Believes in the ability of business intelligence, digital, and automation products to improve performance and accelerate business results. Thrives when developing and delivering solutions that derive new insight, enhance decision making, and solve problems.
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Lead, Omnichannel AnalyticsAbbvieChicago, Il, Us -
Associate Director, Omnichannel AnalyticsAbbvie Nov 2024 - PresentNorth Chicago, Illinois, Us -
Lead, Omnichannel Analytics And Data ScienceThe Kraft Heinz Company Nov 2021 - Nov 2024Chicago, Il, Us -
Director, Sales And Consumer AnalyticsQuotient Technology Inc. Feb 2017 - Nov 2021Jersey City, Nj, UsLeads data analytics strategy for a leading CPG and retail marketing technology provider and helps major Fortune 500 companies, including Proctor & Gamble, Kellogg’s, CVS, and other key players understand and improve their market performance. Leverages proprietary data, analytics, and specialized expertise in an ongoing engagement with clients while managing a dedicated team of managers and indirect reports. Applies creativity while translating data into compelling stories based on an in-depth understanding of the client and their goals. • Received the company’s first-ever Innovation Award for pioneering and executing upon automation and operational efficiency initiatives. • Directs a large, diverse, distributed staff; engages in ongoing skill and professional development alongside performance reviews and mentoring. • Serves as a subject matter expert and leads promotional and media insights for 100+ assigned clients; proactively identifies and communicates opportunities for growth and solves complex problems. • Operates in a global business environment that encompasses project and team management spanning 3 continents and multiple time zones. • Devises strategies and approaches to evolving sales, operations, product, and marketing analytics to predict emerging client needs and offer innovative solutions. • Acts as a key liaison and strategist to Engineering and User Experience (UX) departments. -
Manager, Omnichannel And Advanced AnalyticsThe Walt Disney Company Mar 2012 - Jan 2017Burbank, Ca, UsResponsible for leading teams of various sizes who provided business reporting, operational decision support, and business insights to senior management spanning the enterprise. Charged with offering thought leadership in the leveraging of analytics to improve daily operations and realize future business growth. Utilized and analyzed varied business intelligence sources to help influence decisions and action planning while advancing the analytics agenda and enhancing the customer experience. • Implemented Web A/B testing idea generation and measurement that netted an 8-figure incremental channel revenue increase. • Architected a digital chat product that boosted operating efficiency and expanded upselling. • Created best practices used in data modeling, documentation, and overall management processes; results significantly increased data quality and usage.• Distilled terabytes of omni-channel user data and translated findings into actionable CRM initiatives. -
Product Manager, EcommerceNbcuniversal Media, Llc Jul 2010 - Mar 2012New York City, Ny, UsRecruited to manage and oversee sole ownership of Universal Parks and Resorts top sales channel located at www.UniversalOrlando.com. Developed and executed website strategies that delivered an online guest experience that optimized engagement and drove conversion for tickets, add-ons, hotels, and packages. Led the strategic direction for eCommerce activities that were grounded in analytics and insights and supported integrated marketing and sales campaigns. • Championed user experience strategies that increased sitewide conversion by 20%+ and grew overall revenue by 45%+.• Introduced the organization’s first personalization strategy for use on mobile and Web applications. • Partnered in the creation and use of the first A/B testing, digital analytics, and mobile strategies. -
Manager, Sales AnalyticsPriceline.Com Feb 2009 - Jul 2010Norwalk, Ct, UsPromoted into role to evaluate and assess analytics in order to generate an understanding of how users engaged with websites and digital assets. Tracked digital footprints and developed strategic objectives, forecasting, and performance metrics. Partnered with senior leadership teams in the definition, monitoring, and creation of action plans against critical Key Performance Indicators (KPIs). • Contributed to the development of rate parity initiative that resulted in the organization becoming an industry leader in providing consumers with the best possible rate for hotel stays; results significantly shifted revenue from OTA competitors to Priceline. • Oversaw the management of 30+ website optimization projects; results cumulatively generated an incremental 10%+ increase in sitewide conversion. • Engaged in key initiatives as a technical resource and drove dashboarding efforts that successfully addressed sales measurement needs and requirements. -
Project Specialist (Data & Automation)Bloomin' Brands, Inc. Sep 2007 - Feb 2009Tampa, Florida, Us -
Data AnalystBaycare Health System Sep 2004 - Sep 2007Clearwater, Florida, Us
Matt Burd Skills
Matt Burd Education Details
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Southern Illinois University, CarbondaleInformation Systems
Frequently Asked Questions about Matt Burd
What company does Matt Burd work for?
Matt Burd works for Abbvie
What is Matt Burd's role at the current company?
Matt Burd's current role is Lead, Omnichannel Analytics.
What is Matt Burd's email address?
Matt Burd's email address is mb****@****ent.com
What is Matt Burd's direct phone number?
Matt Burd's direct phone number is +165060*****
What schools did Matt Burd attend?
Matt Burd attended Southern Illinois University, Carbondale.
What skills is Matt Burd known for?
Matt Burd has skills like Analytics, E Commerce, Web Analytics, Data Analysis, Omniture, Online Marketing, Project Management, Digital Marketing, Web Development, Online Advertising, Microsoft Office, Customer Service.
Who are Matt Burd's colleagues?
Matt Burd's colleagues are Francesca Liccardo, Logan Lacey, Joe Ferroni, Mustapha Saleh Abdullahi, Gabrielle Rodrigues, Stefano Capocchia, Dr. Charles Merrow.
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