Leading team of 30+ to invest several hundred $M digitally to help Uline grow faster.

Responsible for leading large, cross-functional e-commerce/technical teams, including Digital Marketing, SEO, site merchandising, front-end development, Digital Product, UX/UI, retail media network, web analytics, and A/B testing. Reported to the CEO/Chairman.-- Served as General Manager and P&L owner for staples.com, overseeing B2C and Small and Medium Businesses (SMB) and successfully drove up to $2B in annual sales, increasing profitability by more than 350% from 2% to 7% earnings.-- Championed a comprehensive revamp of all go-to-market elements, including catalog, pricing, user experience, delivery, marketing, and loyalty, resulting in achieving record high levels of customer website satisfaction, overall satisfaction, and Net Promoter Score (NPS).-- Acted as digital lead for staplesadvantage.com, overseeing sales for Small and Medium Businesses (SMB), Mid-Market (MM), and Enterprise segments, amounting to $6B in annual sales.-- Cultivated trusted advisor relationships with the CEO Retail, Chiefs of Supply Chain, IT, Product, and Marketing & Sales for continuous alignment on corporate objective. -- Appointed as Executive Sponsor for Staples’ “Out at Work” resource group, advocating for more funding, resulting in increased membership, more programming, and improving employee engagement.-- Attained the #1 ranked B2B website by the independent Baymard Institute.

Lead all eCommerce efforts for Staples.com and Staplesadvantage.com.

Responsible for delivering on five areas at the cross section of marketing and technology: Web Development/Ops, UX/UI/Functionality, Digital Marketing, eProcurement, and Community/Social. -- Led a multi-function, multi-location team of 80 individuals delivering $900M+ in yearly e-commerce sales thru 46 global websites, offering a consistent global approach with regional specificity.-- Drove balanced (customer insight + analytics/testing + benchmarking) overhaul of website experience while ramping innovation throughput significantly.-- Appointed as a Board Member and served on the Technology Committee for the Electronic Components Industry Association (ECIA).-- Nominated by Internet Retailer for 2015 and 2016 as B2B E-Commerce Player of Year.

Recruited to lead team of 15 to develop a robust web dev road map through consensus with key stakeholders across IT, Product, Sales, and Leadership.-- Addressed years of declining web sales and a subpar customer experience by reinvigorating the team, reestablishing partnerships, outlining a vision for both short and long-term goals, and notably enhancing day-to-day execution.-- Spearheaded a complete overhaul of site search, leading to a 30%+ increase in conversion and a reduction in null searches.

Managed all day-to-day activities and development aspects of four websites.-- Turned around MacMall.com sales, achieving a growth of 10-20%, concurrently improving the customer experience. -- Differentiated the advantage by offering easy, pre-installed options for businesses to incorporate Apple products into their operations alongside PCs.-- Recognized by Consumer Reports as a recommended business for selling Apple products, securing the #2 position in online Apple sales market share, following #1 apple.com. -- Worked closely with sales and multiple manufacturer representatives to drive significant market share growth with HP, Dell, Lenovo, Apple, Microsoft, Cisco, and more. -- Led BtB and BtC online/offline marketing efforts for Direct Mail, Catalog, Call Campaigns, Sales/Customer Events, Case Studies, White Papers, and Digital Marketing (PPC, SEO, Email, Web Advertising, Marketplaces, and Affiliates).

Accountable for tailoring advertising campaigns throughout Europe to drive sales with an annual budget of $500M.-- Led large, multi-region internal creative and external agency teams in developing and executing all European advertising strategies while managing a several hundred-million-dollar budget.-- Played leadership role in the European brand redevelopment, overseeing the enhancement of all key customer-marketing touch points such as website, print materials, email, and television.

Oversaw 16 teams in United Kingdom and Ireland, including sales, coaching, technical specialist, and support teams, comprising approximately 150 individuals generating an annual revenue of $250M, consistently surpassing sales and customer service targets. -- Managed all aspects of quarterly operating expense budget, including headcount, compensation, and promotion.-- Led initiative to improve customer sales satisfaction by promoting transparent internal communications, hosting Town Hall meetings, rewarding high performers publicly, and mentoring underperformers, resulting in an 18% improvement.

As a short-term overseas opportunity, brought to the EU to analyze and implement more effective online go-to-market strategies for a rapidly expanding e-commerce channel, collaborating with offline sales leadership. Won European “Rookie of Quarter” award, becoming the first American to receive this accolade.-- Revitalized the Online Analytics Team, transforming them into proactive Sales & eMarketing Managers to improve understanding, ownership, and outcomes for 26 European home and small business websites and interactive marketing initiatives, contributing to a yearly web business of $1.5B. -- Achieved a 27% year-over-year increase in online revenue, concurrently raising margin dollars by 33%.

Responsible for P&L and delivering on a $400M annual advertising budget. -- Revamped an underperforming catalog, newspaper, and magazine advertising business by recruiting new agencies, designing better promotions and offers, and streamlining production processes to reduce complexities.-- Handpicked by senior leadership to provide brand credibility, build brand equity, and scale sales, representing Dell as host for numerous appearances on QVC and Shop at Home Network selling PCs in the US and UK. Earned status as #2 all-time sales seller at QVC with $110M in sales.-- Received the Chairman’s award for contributions to company, recognized for several initiatives including: -- Discovered 35% cost savings on catalog production and distribution by sourcing lighter, cheaper paper, resulting in in additional postage cost savings. Subsequently invested savings in expanding distribution network and revamping creative offerings, increasing customer sales further.

-- Led all ISP partner relationships utilizing negotiation, conflict resolution & program management skills. -- Managed all forecasting & day-to-day business activities with responsibility for delivery of a multi-million margin target.-- Achieved goal of 60% increase in customer registration rates through development & implementation of integrated marketing plan for online, call center & fulfillment channels.

-- Increased financing penetration by 133% by leading a “hands-on” cross-functional effort to develop & launch cross-channel marketing initiatives. -- Developed financial models, tracking mechanisms & metrics package to drive day-to-day operations.

-- Performed comprehensive market, competitor & financial analysis of retail geographic areas.-- Consulted with retail management on strategic market planning, product management, marketing communications & business development.-- Achieved regional car sales & service goals 14 out of 15 months

-- Coached, mentored & led team of 25 customer service representatives. -- Designed & implemented new customer management processes that produced an increase in customer satisfaction, a 20% improvement in team member productivity & savings of $600,000.-- Recruited, trained & performed all on-going HR activities. Achieved an attrition rate of sub 5%.

-- Guided team of ten Customer Assistance Managers in mediation of customer concerns. -- Recognized for outstanding service & was appointed Director of Consumer Relations for General Motors at 1997 North American International Auto Show.

-- Served as a liaison between Chicago/Detroit retail facilities & Saturn owners to ensure customer enthusiasm through use of problem solving, root-cause analysis & disbursement of goodwill funds. -- Won 1,000,000th Saturn marketing competition. Represented Saturn to media & community leaders in NY.

-- Developed & executed community, educational & children's programming for local public television.