Matt Carmichael Email & Phone Number

Chicago, IL, US

New York, NY, US

New York, NY, US

The Trends and Foresight Lab will instill futures thinking within Ipsos and its clients because when you imagine tomorrow, you ask better questions today.

New York, NY, US

• Lead the internal content marketing agency for the $750 million North American region of one of the world’s largest market research firms. Responsible for b-to-b and b-to-c communications – from concept to on-time.
• Manage a diversified editorial team, set and enforce editorial calendar and standards
• Align content to business goals through collaboration with leaders and stakeholders
• Ongoing tracking of analytics and metrics to optimize content execution
• Find stories and trends through analysis of Ipsos and external data
• Provide creative direction for art, imagery and data visualizations

New York, NY, US

Increase brand awareness through social media and earned media. Tell the story of Ipsos and its work in public policy, marketing, and consumer studies on Ipsos channels and in partnerships with other media outlets.

What the Future is an award-winning print and digital publication I created and edit for Ipsos to forge strong client ties, elevate our client contacts, create public data for our client teams, generate earned media, showcase our thought-leaders and develop the Ipsos brand as a forward-looking market research firm. It combines: outside interviews (Fortune.

• I speak about foresight, trends, demographics, population shifts, livability, urban issues, and consumer trends. I also have spoken on topics related to the use of big data, content marketing, technology and social.
• CEIR, Keynote 2024
• Quirks, a market research event (four times in Chicago and New York)
• Lake County (IL) Partners "Big Event" - Keynote
• Nevada County Economic Resource Council - Keynote + Panel moderator
• Idaho Falls Mayor's Day- Keynote

Published globally in more than 100 different outlets, CD covers, DVDs, music videos, art galleries and a Swedish Postage stamp. Retained clients included Metro, LiveNation. WXRT, billboard.com. Represented by the leading photojournalism agency, Getty Images, since 2002.

Franklin, Tennessee, US

Craft content, Web and social strategy which has lead to a 1,000%+ increase in traffic, local and national earned media opportunities and sponsorships from major national brands. SEO strategy lead to the #1 SERP for "Best Places to Live" and other terms during my tenure which drove a massive increase in organic traffic. Plan and direct the content of our.

Chicago, Illinois, US

Directed the growing Crain’s research staff in producing the highly-regarded Crain’s Lists and Book of Lists. Researched and wrote about demographic and economic trends. Redesigned and reconceptualized e-commerce portal for digital distribution of lists and data. Launched innovative, data-driven apps for desktop, mobile, and tablet platforms.

New York, NY, US

Create business opportunities and partnerships to develop new products leveraging data and research. Promote existing data services. Curate news, research and analysis about demographics, consumer trends and audience measurement as they relate to advertising and marketing. Edit the AdAgeStat blog on adage.com and contribute articles for Advertising Age..

Chicago, Illinois, US

Directed the growing Crain’s research staff in producing the highly-regarded Crain’s Lists and Book of Lists. Introduced several high-profile and award-winning franchises including the Fast 50, Best Places to Work, and the reinvented Marketfacts. Set schedules and calendar, and ensure quality of 40 annual lists. Planned and executed graphic, multimedia and.

Mclean, Virginia, US

• Wrote, edited and designed advertising and marketing materials and client deliverables
• Designed and built Web site for subsidiary of a $600 million public-sector consulting firm
• Independently managed, analyzed, and oversaw staff preparation of multi-million-dollar proposals in accordance with company standards, sales strategy and RFP requirements

New York, NY, US

• Managed the content and production of the five Advertising Age sites
• Editorial project manager for the development and launch of the satellite-delivered Ad Age Edge - a multi-million editorial video content system in joint venture with Intel Corp.
• Wrote weekly print column and other features for Advertising Age and related titles
• Developed and executed strategy for increasing traffic and profits
• Hired and managed the online editorial staff
• Managed small and enterprise-scale web development projects

Bachelor’S Degree, Journalism

Certificate In Creative Cities And Economic Development, Creative Cities And Urban Economic Development