Matt Carmichael Email & Phone Number

Chicago, Il, Us

New York, Ny, Us

New York, Ny, Us

The Trends and Foresight Lab will instill futures thinking within Ipsos and its clients because when you imagine tomorrow, you ask better questions today.

New York, Ny, Us

Lead the internal content marketing agency for the $750 million North American region of one of the world’s largest market research firms. Responsible for b-to-b and b-to-c communications – from concept to on-time delivery. Pivot Ipsos content from tools-driven to a best-in-class focus on actionable human insight through storytelling and compelling narratives. The result: thousands of leads, invaluable client communication and contacts and millions of dollars in earned media.• Manage a diversified editorial team, set and enforce editorial calendar and standards• Align content to business goals through collaboration with leaders and stakeholders• Ongoing tracking of analytics and metrics to optimize content execution• Find stories and trends through analysis of Ipsos and external data• Provide creative direction for art, imagery and data visualizations• Train staff at all levels on content development, presentation skills and social media• Generate exclusive research, assist in questionnaire development and data analysis• Host internal and client-facing Webinars• Write and edit reports, publications, POVs, white papers, presentation, press releases• Forge earned-media partnerships with top-tier media outlets such as NPR • Identify and groom thought leaders in the organization • Develop content to support client engagement events and webinars

New York, Ny, Us

Increase brand awareness through social media and earned media. Tell the story of Ipsos and its work in public policy, marketing, and consumer studies on Ipsos channels and in partnerships with other media outlets.

What the Future is an award-winning print and digital publication I created and edit for Ipsos to forge strong client ties, elevate our client contacts, create public data for our client teams, generate earned media, showcase our thought-leaders and develop the Ipsos brand as a forward-looking market research firm. It combines: outside interviews (Fortune 100 CEOs, presidential candidates, authors, academics and cultural leaders); features that highlight Ipsos data and expertise; and exclusive global and North American public opinion research demonstrating how public opinion today will shape the trends of tomorrow. Issue industry themes are chosen based on intensive consultation and collaboration with internal stakeholders. Then I lead our team through a modified scenario-planning process to determine specific topics and lenses to look at the sector through and identify interview targets and the best and most relevant Ipsos work to showcase.The amazing client feedback and internal appreciation of the WTF publication lead to its expansion as a platform for internal podcast-format Webinars, external client webinars and in-person events throughout North America, furthering its impact. While North American in focus, the publication and its data have been used by client teams throughout the global organization.

I speak about foresight, trends, demographics, population shifts, livability, urban issues, and consumer trends. I also have spoken on topics related to the use of big data, content marketing, technology and social media in journalism. Recent audiences include:• CEIR, Keynote 2024• Quirks, a market research event (four times in Chicago and New York)• Lake County (IL) Partners "Big Event" - Keynote• Nevada County Economic Resource Council - Keynote + Panel moderator• Idaho Falls Mayor's Day- Keynote• Maryland Economic Development Association - Keynote• Responsible Hospitality Institute - Keynote* Waubonsee Community College - Leadership retreat Keynote* Downtown Committee of Syracuse - Keynote• Association of Public Data Users - Keynote• 2013 Custom Content Conference - Speaker• Midwest Distributor's Association - Keynote• Tennessee City Manager's Association - Keynote• Journalism in the Age of the Tweet/Social Media Week - Panelist• Diversity Best Practices - Keynote• Advertising Age Small Agency conference• Panel moderator, Advertising Week, featuring the CMOs of the NFL, Fed-Ex, and Unilever's Hair products.• the American Society of Business Publication Editors• ESRI's User Conference and Business Special Interest Group (2010 and 2013)

Published globally in more than 100 different outlets, CD covers, DVDs, music videos, art galleries and a Swedish Postage stamp. Retained clients included Metro, LiveNation. WXRT, billboard.com. Represented by the leading photojournalism agency, Getty Images, since 2002.

Franklin, Tennessee, Us

Craft content, Web and social strategy which has lead to a 1,000%+ increase in traffic, local and national earned media opportunities and sponsorships from major national brands. SEO strategy lead to the #1 SERP for "Best Places to Live" and other terms during my tenure which drove a massive increase in organic traffic. Plan and direct the content of our daily magazine site. Write the Livability Best Places to Live blog, which provides thought-leadership and case studies for cities, chambers of commerce, convention and visitor bureaus and others concerned with place making. Recruit writers. Edit content. Worked with the business development team to land first sponsored content marketing partnership with Unigroup.Developed data and research partnerships with Richard Florida's Martin Prosperity Institute, and NYU's Initiative for Creativity and Innovation in Cities, Ipsos Public Affairs, Esri, Walk Score, Great Schools and others to craft Livability's first-ever comprehensive ranking of U.S. cities. The project lead to record traffic, social shares, and more than 150 media references. Added analytical rigor to all ranking processes. Recruited a stellar board of advisors. Provide data strategies to our sister sites, FarmFlavor and Business Climate. Roles include melding content strategy and data needs/opportunities; data sourcing; working with the Web team on implementation; and writing guest editorials. Data is used both for content creation as well as distribution.Represented Livability in more than 100 media appearances including: NPR's OnPoint with Tom Ashbrook, Iowa Public Radio, The Atlantic Cities; KGO - San Francisco; KFGO - Fargo; WPTF - Durham; WFLA - Tampa; KOLO - Reno; KGVO - Bozeman; WMT - Cedar Rapids; FMD - Frederick, MD.; Moody radio - Chattanooga; KPNW Eugene; KLAY - Tacoma; KEZI - Eugene; Crain's Chicago Business; Redlands Daily Facts; Santa Monica; Arizona Republic; The Daily Californian; Ventura County Star.

Chicago, Illinois, Us

Directed the growing Crain’s research staff in producing the highly-regarded Crain’s Lists and Book of Lists. Researched and wrote about demographic and economic trends. Redesigned and reconceptualized e-commerce portal for digital distribution of lists and data. Launched innovative, data-driven apps for desktop, mobile, and tablet platforms.

New York, Ny, Us

Create business opportunities and partnerships to develop new products leveraging data and research. Promote existing data services. Curate news, research and analysis about demographics, consumer trends and audience measurement as they relate to advertising and marketing. Edit the AdAgeStat blog on adage.com and contribute articles for Advertising Age. Develop social media strategy and manage the @adagestat twitter feed. Work with graphics team or independently to create data visualizations using the latest tools like Google Fusion Tables and Charts, Tableau, and others. Project manager and editor for MarketFinder, a new premium AdAge tool for targeting and understanding consumer markets, powered by American Demographics.

Chicago, Illinois, Us

Directed the growing Crain’s research staff in producing the highly-regarded Crain’s Lists and Book of Lists. Introduced several high-profile and award-winning franchises including the Fast 50, Best Places to Work, and the reinvented Marketfacts. Set schedules and calendar, and ensure quality of 40 annual lists. Planned and executed graphic, multimedia and video components of story packages. Curated content for Facebook, Twitter, LinkedIn and other platforms. Developed innovative data visualization systems including interactive Google- and ArcGIS-driven maps, iPhone apps, Caspio-powered databases and Gigapan imaging. Presented at industry conferences and lecture to business groups. Created SEO-friendly product descriptions and tags to increase search-based traffic. Appeared in live and taped segments for TV and radio outlets including NBC5, WGN radio and WBEZ. Supervised and hired staff. Sourced and managed vendor relationships. Reduced costs by 30%, sourced new vendors and leveraged companywide partnerships.

Mclean, Virginia, Us

• Wrote, edited and designed advertising and marketing materials and client deliverables• Designed and built Web site for subsidiary of a $600 million public-sector consulting firm• Independently managed, analyzed, and oversaw staff preparation of multi-million-dollar proposals in accordance with company standards, sales strategy and RFP requirements

New York, Ny, Us

• Managed the content and production of the five Advertising Age sites• Editorial project manager for the development and launch of the satellite-delivered Ad Age Edge - a multi-million editorial video content system in joint venture with Intel Corp.• Wrote weekly print column and other features for Advertising Age and related titles• Developed and executed strategy for increasing traffic and profits• Hired and managed the online editorial staff• Managed small and enterprise-scale web development projects• Planned and edited daily and weekly content for AdAge.com• Actively participated in design and implementation for existing sites and new products

Bachelor’S Degree, Journalism

Certificate In Creative Cities And Economic Development, Creative Cities And Urban Economic Development