Matthew Cerda Email & Phone Number

Garden Grove, Ca, Us

United States

Los Angeles Metropolitan Area

Greater Los Angeles Area

- Responsible for Top 5 territory in company. - Conduct online NSO trainings for new doors as well as online learning trainings for remote doors.- Consistently achieve 100% of quarterly and yearly sales goal. - Establish connections with key district team players in each retailer to establish commitment and support. - Create digital education one sheets usable by national retail team as a bulletin to create virtual store connections that worked as monthly educational focuses which positively impact specified SKU’s performance.

Orange County, California Area

-Responsible for Top 5 Sephora territory in company.-Conduct NSO trainings for multiple stores, giving feedback to education team to further develop companies' presentation focus and style.-Deliver Event Sales Plan In addition to territories plan for the year.-Hire, Train, and Develop freelance team from scratch to consistently achieve high sales productivity.-Garner brand loyalty and perception through disruptive and eye-opening trainings.

-Responsible for Top 10 Territory in company -Successfully manage revenue growth & retention on assigned accounts -Create and manage sales and education events to drive brand loyalty and business -Work with retail management to create new and engaging ways to introduce education and create brand report -Manage day-to-day business with retailers -Facilitate trainings in market area -Have a known presence in stores assigned within territory by establishing relationships with store leadership and sales team -Create, train, and successfully manage freelance team to grow market sales

Sephora

-Assist in maintenance of Greater Los Angeles - Inland Empire - San Diego Territories-Create flexible trainings to deliver store needs to cast on key products and store focuses-Utilize individual opportunities by motivating and training Sephora cast -Familiarize self with Sephora values and Training Model -Build relationships and report with Sephora cast and store leadership-Communicate daily feedback on brand opportunities and landscape-Maintain in-store representation of Belif, managing stock and visual operations

Downey, California

-Recruited to pilot an elite team of artists with a focus on education.-Utilized artistry to foster client loyalty, expand team knowledge in all areas, and increase overall sales. -Facilitate in-store training to Lancôme Beauty Advisors, Beauty Oncall Associates, and Lancôme Freelance Artists.-Design, teach, and apply makeup looks that represent the latest Lancôme fashion/color trends and support the brand vision. -Create excitement in Makeup Artistry for all BA's by encouraging and elevating their artistry and customer service skills though personal coaching.-Educate, develop, and certify BA's in monthly artistry focuses-Work to achieve personal sales goal and increase stores overall sales-Create store events to recruit clients and elevate brand as makeup authority through artistry and customer service skills -Deliver legendary customer service to all clients-Personally recognized by region for work

Glendale, California

Sephora Collection Ambassador-In charge of in-store maintenance and education of Sephora Collection Brand which includes Sephora Color, Sephora Skincare, Sephora Accessories, and Hair Tools - Assists in training new cast members in all worlds (skincare, color, fragrance, haircare, cash wrap) - Recognized for making home store top compensating Sephora Collection Brand in sales for Southern California- Recognized regionally by Vice President of Sephora Collection for work - Recognized as top service provider in store - Top contributor to Brand Training Days and assists in booking and coordinating events

- Upheld high quality service (through customer surveys) - Driving force in daily/monthly sales goals - Winner of national sales competitions for Smashbox Cosmetics - Selected as Brand Ambassador for Lancome (re-occuring for over a year)- Opening launch Ambassador/Assistant Educator for Marc Jacobs Beauty (Store recognized as #1 in national sales for brands opening month) - Assisted with training and the education for 2013 seasonal hire employee's - Lead team to maintain sales floor by making sure all breaks/lunches are taken, ensuring all customer are greeted, and each area of the store is maintained.