Industry leading laser safety company. Responsible for all commercial operations. I also function as the CEO's co-pilot in business planning, operations and strategy.• Target and expand the sell-in to new verticals with appropriate product portfolio alignment offering products ranging from $68 to $30,000.• General Management – Charged with sales, marketing & HR while functioning as the CEO’s copilot operationally and in strategic partnerships. Reorganize and staff the commercial team.• Products: Migrate away from products with long life cycles to new products with reoccurring revenue.• Directed a strategic shift away from large OEM medical laser manufacturers to the end user via online and Amazon sales resulting in an incremental $500,000 in revenue per annum.• Stood up a new division (Innovative Laser Safety) focused on the Industrial vertical with a current run rate of $600,000 per annum with a forecasted $1M run rate by year end. • Developed relationships with the Top 4 handheld laser welding companies in the US and awarded primary supplier of safety eyewear for 2 of the 4, resulting in an incremental $500,000 in revenue.

Recruited by CEO & COB to develop and implement a commercial strategy and organizational processes & controls in a FinTech startup in LATAM to position the company for a monetization event.Vision & Leadership: Turnaround in Argentina of an apathetic and dysfunctional 45-member organization during a global pandemic.• Turnaround and/or recruit and lead key players including Country Manager, CFO and Vice President of Sales.• Overcome cultural barriers and language to communicate the vision for the company and goals to be achieved.• Development of strategic solutions with an eye on detail for execution resulting in a 200% growth in company valuation.New Market Expansion: Reformed and restructured Argentina from an originator of loans to a reseller of loans to be used as the template for expansion within LATAM.• Established operating entities in Brazil and Uruguay.• Recruit local Country Managers and set up operational processes using Argentina as the template. • Process Improvement: Created systems and processes to streamline and control sales, finance, collections & risk.• Reduced operating losses by 67% and $1M in Argentina.• Developed and executed a detailed reporting system to track sales results.• Implemented a two-step approval process for all financial transactions with US oversight.Growth: Achieved 50% growth in loans month over month in Argentina in 2021.

Recruited by Verizon leadership to transition a $100+ MM business unit.Strategic Direction: Reorganized the business unit, developed and implemented a strategic and consultative commercial plan based upon client initiatives and support by Verizon technology. Nurtured relationships with the C level at The State of New Jersey for successful company growth & state improvements.Leadership: Evaluated and transitioned an under-performing team to focus on delivering results via strategic business plan development and execution, personal responsibility and accountabilityGrowth: Delivering $10 MM+ in new business per annum.• Won multi-million dollar, multi-year networking and Unified Communications wins in NJ state government; the largest counties in the states of NJ and NY; and Higher Education across both states.

Recruited by Board of Directors of a publicly held distribution company to architect and execute a turnaround management strategy, remediate significant issues impacting operations, cash flow, profitability and revenue growth resulting in efficiency gains, sales growth, and a dramatic narrowing of operating losses of 62%.Restructure: Developed and implemented a cost reduction plan aimed at efficiency; streamlined the entire organization.• Aligned infrastructure operationally and commercially with the strategic plan resulting in efficiency gains, sales growth, and a dramatic narrowing of operating losses of 62%.Leadership: • Enforced accountability by mutually developing objectives and measuring them monthly company-wide; resulting in a 62% reduction in operating loss and 13% top line growth.Process Improvement: • Strengthened and improved low-cost supply chain to China and Japan• Directed and oversaw transformation of customer product procurement process, resulting in a reduction of order turnaround time by 40%.

Recruited by Global CEO to turn around a severely underperforming business unit, Briot USA. Added P&L and leadership accountability for three other entities across North America: Visionix, Briot/WECO Canada, and Latham & Philips Ophthalmic generating $30M+ in revenue with a 50-member team.Leadership: Played a key role on global senior management team of six regional heads; developing and recommending international strategy• Transformed service department from loss to profit by decreasing operating expenses 18% and increasing revenue 18%; reduced total operating expenses 9%Acquisition: Developed vertical integration strategy and acquisition plan by analyzing market factors, distribution and product flow, and all distributors, culminating in the purchase of one of the largest distributors of ophthalmic instrumentsTurn Around: Turned around acquisition whose sales had declined 10% after the first 12 months of ownership; to deliver high single-digit growth within 6 monthsGrowth: Outpaced the industry average for nine consecutive quarters• First success globally for the company as instrument of choice a 1000+ location optical retail chain

A $400 Million REP (retail energy provider) of natural gas and electricity to residential and small commercial customers.Challenged with spearheading a sales and customer acquisition after a 40% decline in the total account base.Process Improvement.Restructure. Strategy. Developed a go-to-market strategy which successfully grew new customer account base +27%

Oversaw multiple sales divisions with $120+ MM in revenue and $50 MM in total margin. Developed and executed strategic business plans for each account, leveraging Category Leadership data to drive customers’ top-line business. Served as key member of manufacturing plant consolidation and sales & operating planning steering committees.Restructure: Consolidated a $40 MM business into parent company thus reducing overhead and eliminating direct competition between sister companies Leadership: Through strong leadership and motivation achieved companywide cultural transformation• Turned around demoralized retail channel with $20 MM in losses, and generating incremental $60 million in incremental revenueAcquisition Strategy: Developed and recommended a vertical integration plan in the U.S. wholesale business resulting in a new business channel worth $100 MM annuallyGrowth: • Propelled double-digit growth and gained recognition, rebuilt the retail channel, generated $60 MM in new US business by successfully structuring and negotiating multimillion-dollar, long-term agreements• Delivered $36MM in sales in the Managed Care channel by negotiating long-term contracts• Played a lead role in new product launch that became the biggest success in company history