Matt C Freeman Email & Phone Number

United Kingdom

United Kingdom

Viva Positiva is a Positive Psychology based Health & Wellbeing Practice specialising in midlife onwards.We provide:- Consultancy to age/care/health-related organisations;- Positive Psychology Practice - 1:1 & group Coaching; Group Training - Practices & Interventions with their foundations in on PERMAH Wellbeing Theory and the Fundamentals of Positive Psychology - Strengths, Authenticity, Resilience, Emotions, Motivation;- Diet & Nutrition Consultancy for mid-life on; - Exercise & Fitness for Older Adults, Anatomy, Physiology & Movement in Older Age;- Bereavement & Grief Counselling

The Positive Psychology Guild is a government approved provider of Positive Psychology Education and Research projects. I am a Positive Psychology Consultant, and am the Tutor / Trainer for PPG's Level 5 Diploma & Certificate in Positive Psychology Fundamentals, focusing on Strengths, Authenticity, Resilience, Emotions, and Motivation. I delivered the Positive Ageing Webinar as part of the PPG Positive Health series in 2022.

Move It Or Lose It (MIOLI) is a nationally recognised innovator in exercise & fitness for older adults founded in 2010 developed programmes with the Centre for Healthy Ageing Research in Birmingham, and partnered with the Royal Voluntary Society for the provision of volunteer trainers in the community. MIOLI is the Winner of several health & fitness awards, including the Long Terms Conditions Quality Improvement Award, the National Diversity Award for Age, and is Fitness Expert for the BBC, and contributor to mainstream media publications such as Yours, People's Friend, and My Weekly magazines.I am a Guest Speaker at the MIOLI Annual Conference in September 2023, talking about Positive Ageing.Running a small selection of local community & care classes retains my hands-on exposure to the challenges of ageing, and the requirements for Wellbeing and Positive Ageing these populations have. My supplementary Wellbeing Workshops create an interactive space for the development of knowledge and practice of Wellbeing in older age, enabling first-hand qualitative research feeding Viva Positiva project streams.

Gaborone, Botswana

Consultancy engagement to educate and train Creative & Account Management teams on best practice Brand Strategy & execution, further developing Botswana-based Digital Innovation Agency, Xavier Africa.

United Kingdom

Ad hoc consultancy projects undertaken across sectors, specialising in Older Age:Clients Research: Client Services, Customer Relations & Client Experience • Stakeholder Insight & Analysis • Brand Strategy & Marketing Communications • Brand Identity & Architecture Development • Project Management & Delivery • Cross-cultural collaboration • Team Creation, Restructure, Leadership Management & Mentoring • Budget Management • Events Management • Affiliate Marketing • Sales Performance & New Business Generation

Johannesburg Area, South Africa

Leadership of marketing & communications globally evolving South African based organisation to commercially diverse global positioning- Created global Marketing, Communications, Digital and Advertising strategy and management of execution- Vision 2020 strategic alignment with EXCO and global business strategy- Strategic direction of Event and conference presence and Marketing & Communications optimisation- Developed of stakeholder brand touchpoint strategy- Corporate & Social Investment – strategic input to portfolio of NGO support and investment. - Created and developed Marketing & Communication strategy and planning in line with key industry and business publications globally including financial and investor stakeholder focussed media- Developed digital strategy including setting targets and milestones, SEO and new suppliers- Restructured and rationalised global marketing offering to all stakeholders- Restructured the Marketing & Communications team and function to ensure effective and efficient output.- Team leadership and mentoring of Brand, Communications, Digital, Internal Communications Managers plus Marketing Support Executive- Global Marketing leadership, management and influence throughout organisation and upwards EXCO- Created and developed team KPA’s and KPI’s- Created and developed Internal Communications strategy including recruitment of Manager- Created Client Relationship Management strategy- Developed Social Media strategy and implementation including analytics and monitoring- Effected marketing engagement throughout change-resistant engineering organisation

Johannesburg Area, South Africa

- New Business strategy development, managed implementation- Created Client Relationship Management excellence programme- Development of brand presence in emerging markets- Led, managed and mentored change-resistant teams - increase of revenue by 400% - Country-wide strategic Marketing plan development and execution

Johannesburg Area, South Africa And Nairobi, Kenya

- Led strategic positioning of launch platform for new Bayer product launch at conference and worldwide- Created brand image and related presence, stand design and support materials production - Full direction and management of Kenyan production suppliers and marketing team, local onsite build team, London creative team co-ordination and venue management direction and liaison

Johannesburg Area, South Africa

Consultant for the marketing relaunch of the Oppenheimer’s Tswalu Kalahari ReserveAssisted in the creation and production of new website, collateral and communications for the recreation of private game reserve into high end, "barefoot luxury" tourism destination. Assisted in launch to consumers and industry.

London, United Kingdom

Global Head of Client Services & Brand functions of $6bn De Beers sales arm: - Managed delivery of DTC Client Service Proposition and Brand & Marketing Communications strategy across wholly owned & JV’s- Devised and delivered customer focused Leadership/Partnership strategy & client forum, created new DTC brand positioning and identity - Companywide adoption of Client Service Plan and brand identity globally- Led development & execution of Purpose Vision and Values for JV organisations in southern Africa- Conceived and created CSR projects in Namibia and Botswana, influencing high level stakeholder groups- Team Leadership - Sales teams, Southern African Marketing & Communications teams, JV teams to adoption and aligned delivery of DTC identity and Client Service strategy.- Effected change across conservative and change-resistant stakeholder organisations- African government stakeholder liaison

London, United Kingdom

Globally responsible for brand identity creation, corporate and communications alignment, development of marketing and creative activity for diamonds globally:- Devised new brand proposition, visual presence and global communications identity for De Beers Group Marketing- Created and led development of new client IP ensuring brand presence at 3rd party retailer level. Responsible for the development of client B2B proposition & Value Added Services products- Headed brand positioning and action plan against Blood Diamond movie, negating potential damage to product and industry, including extensive liaison with Hollywood and industry bodies to provide unified approach to proactive communications.- Developed, rationalised & consolidated the De Beers Group brand architecture and logo suite globally. Managed implementation through global country marketing and sales teams. - Created standardisation of induction & liaison format for African country government officials- Achieved full adoption of new brand identity achieving unprompted awareness of 76%- Won Silver award in LA Film Festival for DTC Corporate film. - Led and managed 16 global marketing teams and all cross functional departments in delivery and execution. Managed central delivery teams of 32 pax

London, United Kingdom

Responsible for the merging of 3 disparate ticketing brands into one multi-stakeholder facing brand. Seat on Board of Directors:- Led extensive stakeholder research into desires and needs of consumers and industry- Created new visual identity and marketing materials appropriate to all industry sectors and stakeholders - Developed B2B & B2C positioning and strategic direction, launch to entertainment industry, internal sell-in and implementation- Developed new online consumer sales forum & subsequent ongoing search engine optimisation- Led layered focus teams and production agencies to effective execution and delivery- Aligned stakeholder touch-points with new vision, positioning & brand values- teams - See Tickets (the new identity) became the number 2 ticketing company in the world, post-launch

London, United Kingdom

Director of 6 agency teams across B2B and B2C client sectors, managing portfolio of consumer facing client accounts:- Created client strategic marketing plans of effective through the line marketing activity and led subsequent creative development & implementation of activity. - Led streamlining of Production and Creative departments achieving effective project trafficking and budgetary control- Positioned as Planning Director and Client Services Director for Agency- Managed premium consumer brand portfolio - Full budget control & revenue responsibility, responsible for new business development and pitch management. - Multi-layered team management (15pax)

London, United Kingdom

Responsible for the management of international and domestic client accounts across B2C and B2C sectors:- Managed premium industry leader B2B and B2C client portfolio- Full international liaison responsibility. Managed local and international agency client teams- Developed new business and revenue from TRW growing agency input from domestic co-ordination to international marketing responsibility- Gained extensive through-the-line production knowledge and experience

Watford, United Kingdom

- Devised and co-ordinated promotional trade activities, new product launches, supplier funding and support package negotiation- Creation of marketing / promotional / merchandising materials and training packs, price and product positioning- Managed management teams and production agencies to delivery- Established and managed merchandise fulfilment agency

Ppgdip Positive Psychology Practitioner (L5): Coaching, Training, Organisational Psychology, Applied Positive Psychology - The Science Of Optimal Functioning

Activities and Societies: Student Member: Positive Psychology GuildPost Graduate Diplomas in Positive Psychology (L5), and Diet &.

Ba (Hons) Degree In International Business Administration 2(I) & Marketing, With French And Italian. Usa Study, Italy Work Experience

Activities and Societies: Social and Entertainments CommitteeInternational Business Administration with Marketing and languages..

5 A Levels, 8 O Levels, English Language, English Literature, French, Business French, Economics

8 GCE O-levels, 1 GCE AO-level, 4 A-levels