Publisher Monetization - Owned & Operated brands

• Collaborated with product and business teams to define key platform features/enhancements and managed supply migration to Brightroll Exchange, realizing a significant yield increase.• Managed cross-functionally the development and go-to-market of ad products and features across all of Yahoo’s MaVeNS business as well as Display and including programmatic.• Domain knowledge expert and thought leader within Yahoo globally for issues related to supply mgmt, ad platforms and front-end advertising technologies.

• Team lead for Yahoo Technical Operations tasked with implementing process, tracking and knowledge management methodology, SLA measurement and stakeholder surveys.• Proactively monitor for and anticipate business or technical problems; identify necessary training, tools and product or process improvements to achieve greater operational efficiency. • 3rd party technology vendor and DSP certification and relationship management.

• 1st-tier support for all AMs and Ad Ops issues including campaign delivery, creative, ad platform. • Helped manage the ad server migration to the new APT platform. Global APT "subject matter expert."• Expert implementing and troubleshooting all types of display, video and mobile ads.

• Oversaw management of campaign lifecycle including RFPs, scheduling, delivery, reporting and billing. Designed and revised process for client service, trafficking and publisher services team. • Liaised with Web Design, Product Development, Sales, Marketing in the concept and operationalization of engaging custom ad products.• Project managed the testing and implementation of all publisher-side ad products and served as the primary escalation point for product performance issues for the network.• Monetized all U.S. and International remnant inventory through the growth of partnerships with SSPs and ad exchanges. • Responsible for creation and maintenance of ad server inventory, partner site tagging and sales inventory management/forecasting.

• Executed high volume of video and display campaigns by proactively monitoring sales pipelines, thorough creative QA, trafficking in DE/DFP/OAS, monitoring delivery and optimizing.• Acted as team lead for Entertainment. Responsible for inventory creation/management, process documentation & training, site tagging and issue escalation.• Provided a strong and clear voice for Ad Ops in interfacing with other departments such as Sales, Marketing, Product Development, Web Development, Strategic Planning and Finance.• Heavily participated in several site launches and ad-serving implementations.

• Responsible for execution and stewardship of a high volume of B2B online display ad buys.• Reviewed IOs for accuracy and availability, trafficked ads in DART Enterprise, provided comprehensive reporting, optimized campaigns, pipeline reconciliation and billing.• Coordinated with agency contacts to obtain assets; performed thorough QA of all creative, to ensure compatibility with site specs.• Managed billing process for all campaigns by accurately entering orders into Oracle, generated and mailed invoices; performing monthly sales reconciliation report and resolving discrepancies.