BasedOn is an independent brand strategy and identity design studio located in Detroit, serving a global portfolio of Fortune 500, high growth and high impact clients. Responsible for facilitating studio strategic planning, leading strategic priorities and aligning team around revenue and profitability targets; accountable for studio development and growth. Report to Managing Partners.

Led production, project management, paid search, legal and CX business groups; aligned teams around strategic investments in technology, data and process to position Detroit Trading as a top 3 provider of third party leads to 27 automotive brands. Maintained revenue and profitability targets. Reported to CEO and Board of Directors.

Worked with leadership from leading media brands, including MotorTrend, JD Power, NADA Guides, CNET, Time Inc., Discovery Networks, The Drive, US News and World Report and others to introduce automotive brands to in-market shoppers using Detroit Trading developed online shopping widgets, tools and forms. Maintained CCPA, GDPR, GLBA, FCRA and TCPA compliance. Reported to CEO.

Led team that secured UNESCO City of Design status for Detroit, launched nation's first design incubator and nation's largest design festival. Developed brand and secured stakeholder alignment to position Detroit as a global center of design, creativity and innovation. Raised $7MM in funds to support operations and growth. Reported to President, College for Creative Studies and CEO, Business Leaders for Michigan.

Worked hand-in-hand with leadership and agency partners re-launch an iconic American brand across product and hospitality verticals; develop and led brand activation efforts with network of cultural leaders, digital influencers and strategic partners. Reported to CEO and Private Equity Investment Team.

Counseled portfolio of Fortune 500 clients on digital brand activation. Secured status as promotion marketing counsel / digital activation strategist on record for national brands such as The Coca-Cola Company, Intel, Microsoft and Toyota and for luxury brands such as Cathay Pacific Airlines, Fairmont Hotels & Resorts and Lexus. Reported to Chief Operating Officer, General Counsel.

Led public information campaign and activated related brand to strengthen Detroit’s national image for Super Bowl XL, the Major League All Star Game and the NCAA Final Four. Advised corporate and civic stakeholders on development of a new and provocative Detroit brand based on Detroit's raw and authentic reputation. Reported to Executive Director, Tourism Economic Development Council.

Worked with urban developers to manage showcase of housing options available in the City of Detroit.

Clerked for defense attorneys specializing in construction, aviation, mass torts and product liability. Assisted in the research and writing of motions, pleadings and responses to discovery requests; researched complex legal and technical issues; and managed and summarized large volumes of technical data, record requests and medical records.