Matt Mandel Email & Phone Number

Port Washington, Ny, Us

New York City Metropolitan Area

I manage a team of experienced CSMs and lead program development and enablement of customer journey processes for AppsFlyer's North America business unit.About AppsFlyer: AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

New York, New York, United States

Managed a team of 7 CSMs with a combined portfolio of $19M ARR achieving 81% GRR and 103% NRR.

New York, New York, United States

Managed, retained, and upsold a base of 20+ customers accounting for $3.5M ARR. Deployed mobile attribution SDKs, anti-fraud solutions, and data APIs for Enterprise businesses in the Media & Entertainment, Financial Services, and eCommerce verticals.

New York, New York, United States

Led technology implementation projects for Enterprise accounts at Sizmek, a SaaS platform company specializing in predictive marketing solutions. Identified opportunities to expand client relationships and partnered with sales executives to secure upsells and renew contracts. Directed the integration of DMP platform with clients’ existing technology ecosystems. Worked with Allstate Insurance, Citi Bank, Merkle, Publicist, IBM, and Mazda. • Managed and developed team of junior account managers responsible for $4M ARR • Served as technology consultant and key point of contact for clients post-sales• Led daily scrum meetings for team of 45 customer and internal engineers and product managers to integrate machine learning models to optimize creative, offer, and call to action on consumer banking and credit card website• Project managed deployment of 11 different optimization models in 2 years with zero escalation incidents and no customer website downtime • Led effective test and design programs to extract value from Data Management Platform engagements • Executed media buys against digital acquisition goals (CPA and ROAS) Joined Sizmek through the acquisition of Rocket Fuel, Inc. in 2017 and reported to VP, Client Services.

New York, New York, United States

• Defended $12M client contract by leveraging display media head-to-head test to prove efficacy of Rocket Fuel technology, achieving a CPA 30% lower than the leading two competitors • Managed $23M of branding and direct response programmatic media buys via Rocket Fuel DSP• Analyzed clients’ first-party data to identify consumer characteristics and develop more effective media placement plans, delivering cost-per-acquisition results 60% lower than clients’ objectives• Helped enterprise clients navigate adtech landscape and quantify the ROI of digital efforts to their internal stakeholders Reported to Sr. Director of Client Services.

New York, Ny

• Partnered with Enterprise managed service clients to buy programmatic digital web and mobile inventory through an in-house DSP• Responsible for one customer's $10M of programmatic media budgets • Led execution of customers 1st party cookie data activationJoined Rocket Fuel through the acquisition of [x+1], an integrated DSP and DMP SaaS business, in September 2014. Reported to Manager of Client Services.

Waterbury, Ct

• Facilitated communication with the media, public, and internal staff of a 350-bed community hospital with 11,000 annual admissions• Served as a centralized information center for 2,000 employees, external customers, and patient's families• Managed inbound queue of customer service requests

New York, New York, United States

Assisted the regional marketing team with implementation of several energy efficiency programs for Con Edison, NYSEG and RG&E. • Migrated customer and market partner contact data into new enterprise CRM system • Supported print and digital marketing plan media buys for Con Edison, NYSEG and RG&E energy efficiency programs• Designed and developed physical and digital promotional materials• Controlled brand consistency across multiple subcontractors