Oversee Marketing and Communications Division of 16 staff including digital marketing and engagement, marketing and media relations, Preservation magazine, creative and design services, brand strategy, PastForward Conference, Preservation Leadership Forum membership, and corporate partnerships.

Oversee staff of 22. Lead marketing, membership, visitor experience, retail and private event enterprise, and curatorial teams. Cross-divisional collaborative leadership through transformational growthNoteworthy Results: Visitation growth: 1.2M to 2M (7 years), Membership: $3M in 2013 to $8.3M in 2020, Program participation: 100% over 6 years, visitor experience launch, Press placements: 1,500 annually

Oversaw the communications and marketing initiatives at a respected specialized personal art museum with a concert series, educational programming, contemporary artists residency program, and a world class collection arranged by the founder within a Venetian-inspired building around an interior courtyard garden. Oversaw the successful media relations campaign for the opening of the Museum's new wing designed by Renzo Piano (opened January 2012) including coordinating national press tours and interviews, long-lead press campaigns, and local coverage. The results included a special section by the Boston Globe; a major media sponsorship, and more than 600 press articles about the opening and building. The Museum welcomed more than 265,000 visitors in 2012, a record attendance. Oversaw a brand refresh campaign which included a visual identity program, marketing initiatives, board participation, and community engagement. In 2012, the Membership department became a part of the Marketing Department and I oversaw the Museum's ambitious membership drive resulting in a more 130% growth in member households. The campaign included direct mail, telemarketing, special events, and onsite growth. In 2011, I managed the redesign and relaunch of the Museum's website to include 5 curatorial sections and a special "Explore" area which allows users to discover different perspectives of the Museum's room arrangement and collection.

Created new department, defining goals, establishing priorities and implementing key strategiesInitiated and implemented the national media campaign for the opening of the Chace Center Developed and implemented press strategies for the reinstallation of the permanent collectionRedesigned and implemented new visual identity through the production of publications, E-marketing, and Web developmentCreated new formalized Visitor Services Department including the initial hiring and training of all frontline staffOversaw redesign and transfer of website to new content management systemDeveloped marketing initiatives and collaborations with hospitality and tourism industry partners Created new sources of revenue such as live music night, hotel packages and custom merchandise

Developed, initiated, and managed public relations strategies and campaigns for exhibitions and projectsWrote press materials, coordinated press previews, arranged curatorial interviews, booked and supervised film and photography shoots, and implemented verbal and written pitches to art criticsDeveloped and facilitated media efforts for social events including annual benefits, galas, and fundraisers

Freelance writing for press and publication

Served as primary media relations strategist, garnering significant national media placements for the Museum of Art, Center for Design & Business, and Collection, Annual Fashion Show and other projectsCoordinated publicity efforts for Museum of Art, Museum Director, respective curatorial departmentsWrote press materials and developed strategies related to exhibition promotions

• Served as primary media relations strategist and media relations manager garnering regional press attention• Redesigned college publications, reorganized alumni database, managed alumni gallery; updated website• Coordinated admissions advertising and publishing• Wrote speeches, correspondence, and reports for College President• Coordinated media clip reports to Board of Trustees

• Served as primary public information officer, supervising print shop and press relations• Wrote public relations policies, services and procedures and volunteer services manual• Managed high-volume print shop including supervising print shop coordinator, graphic designer, and volunteer services director

• Redesigned weekly faculty/staff University newspaper with new editorial and photographic features• Managed production and design for weekly newspaper• Coordinated all photography shoots and assignments• Wrote regular feature articles on various faculty projects and research• Designed and produced several printed pieces, managed website archiving and maintenance

Served as public relations officer, publications manager, and communications strategist for state university

Designed, wrote, edited and produced hundreds of printed pieces per yearServed as media relations representative, pitching media opportunities to regional and national media