Canterberry Gifts is an e-commerce gift shop that provides a variety of branded gift baskets with alarge inventory of drop shipped products.▷ Developed and executed a brand, marketing, and operations strategy that exceeded projections by 20% over 6 months. ▹ Launched and managed all advertising, affiliate, email, social media, SEM and SEO campaigns▹ Created all digital assets for both marketing campaigns and brand strategy.▹ Developed a strategy to increase brand value, enhance customer experience and increase retention with a campaign that engages the purchaser with a gift of their own. ▹ Implemented a system of product sourcing, order fulfillment, and inventory management.▹ Produced high-quality, cost-effective products through product sourcing and manufacturing efficiencies.

A start-up boutique digital solutions company serving small and mid-sized businesses with Internet marketing strategy, website design, website development and hosting services. ▷ Developed and deployed new digital marketing and growth programs for clients in the real estate, retail, service, and e-commerce sectors.▹ Developed a subscription-based turnkey realtor web solution with product feeds for 3rd party integration; initiated and customized from an automated bash script. ▹ Developed, designed and hosted multiple websites with a dedicated Linux CENTOS server including an e-commerce website featuring over 60 lines of cookware and over 20 real estate websites with over 3,000 combined listings. ▹ Implemented and managed multiple client SEO, SEM and email marketing campaigns resulting in a 30% increase in business. ▹ Created on-line product feed enabling real estate clients to more efficiently post and promote listings that resulted in approx 40% increase in customer click-through rate.

World’s leading beauty group in 130 countries; L'Oreal USA acquired Essie Cosmetics in 2010, the go-to nail color of choice for 30 years and available in over 250, 000 salons, spas and beauty destinations across 101 countries. ▷ Transitioned essie.com to L’Oréal’s navigating branding and political demands by overhauling the website under budget and within a small time frame of 3 months. ▹ Coordinated the exploration for the logistical and political possibility to fulfill e-commerce through essie.com▹ Determined a solution that would resolve all concerns by vendors and management by implementing shopping cart transfer, which sends items directly to a vendors shopping cart. ▹ Formulated a development plan to ensure a time-sensitive delivery on the scope of work, including the transition of branding, e-commerce and website architecture.

Essie is the go-to nail brand for salon professionals, beauty junkies, industry insiders, celebrities and fashion icons around the world. Essie Cosmetics was purchased by L’Oréal in 2010.▷ Orchestrated the evolution for Essie.com’s digital presence from a branded property to a fully functional e-commerce property, generating to over $900K per year in revenue within 3 years.▹ Designed and managed the development of two Essie website releases; managed the integration of the e-commerce order processing and ERP system; boosted fulfillment capabilities by 150%.▹ Managed product initiatives with the Marketing leadership; managed timelines and milestones, allocation of resources, the delegation of tasks for technology consultants, tracking progress and ensured deliverables, email campaigns (A/B Testing).▹ Managed web assets and content; improved customer acquisition, retention, and loyalty; monitored analytics for trends and statistics.

AIA is a leading property-casualty insurance trade organization of 300+ insurers that write $110+ billion in premiums annually.• Strengthened the Association’s alliance and visibility with members via sales support and fulfillment for publication and AIA Access subscriptions and coordination of sales collateral production.

Professional IT staffing and solutions firms (RHT and Kforce, Inc.) providing software development, IS management and systems consulting. • Provided technology solutions consulting to support business objectives focused on systems administration, server platforms and operating systems. Assignments: RBA Group, Voices for Working Families, Centre for Counterintelligence, Institute for Social and Economic Development, Northrop Grumman and Bearingpoint, Department of Defense

A professional association representing certified nurse-midwives and certified midwives in the US.Selected accomplishments: • Effectively managed design, analysis, administration and maintenance of a hybrid network including network security, operating system upgrades and technical support.• Authored technical standards, policies, procedures and security protocols to ensure effective and consistent information processing operations.• Developed technology work plans and capital budgets.• Recommended the selection of new LAN components, computer systems, hardware and software.