Matt Cohen Email & Phone Number

Norwalk, Ct, Us

Burbank, California, Us

• I wrote "The Ghastlygun Tinies," a MAD Magazine article that earned media coverage from national news outlets including NPR and The New York Times. The article went viral on social media platforms which led to increased sales and better brand awareness.• I write pieces on topics ranging from entertainment to economics.

Marketing And Product Development, United States, Us

• I developed, launched, and marketed original consumer products and properties. • I provided consulting services to clients. Successful past engagements have included conducting strategic analysis, developing new retail products that earned revenues exceeding $500,000, managing the production of digital adverting, and creating content marketing materials.

North Haven, Ct, Us

• I created customer acquisition campaigns, oversaw analytics, ran sales promotions, engaged new clients, developed pitches, managed social media, and wrote proposals, production schedules, and budgets.• In order to grow the client-services side of the business, I expanded the company into new market segments which more than doubled the overall client base.• I partnered with the American Heart Association and the NFL to help reduce childhood obesity by creating a fitness app that became the number one ranked kids app on iTunes.• In addition, I secured contracts to develop mobile applications and other digital marketing materials for clients including Workman Publishing, Sesame Workshop, Nickelodeon, UCLA, and Mattel.

New York, Ny, Us

As part of my general responsibilities, I produced budgets, schedules, creative briefs, and product specifications for key accounts and guided a staff of designers, programmers, project managers, and outside vendors through the production process. • On behalf of the National Urban League, I led the timely production of over 800 separate deliverables that attracted millions of dollars in sponsorship.• To modernize NYIT’s marketing, I produced a 2,500 page website, implemented a new custom content management system (CMS), and created tools that delivered an ROI of over 700 percent.• I developed websites, CD-ROMs, videos, advertisements, and other marketing collateral for clients including Scholastic, Prudential Financial, United Technologies, the National Urban League, North Carolina Mutual Life Insurance, and the Carnegie Corporation.

Chicago, Il, Us

• To increase the profitability of the print edition, I generated a strategy to launch the weekly publication in new regional markets to boost circulation and advertising revenue by 32 percent.• I conducted market research, analyzed the competition’s strategies, and identified growth opportunities.

Boston, Ma, Us

• With the mission of improving the effectiveness of online fundraising, I developed a strategy to identify new online revenue streams and to reposition the brand to attract new members.• I performed a competitive analysis of the broadcast industry and the non-profit sector to build a model of the connection between programming, organizational structure, and funding frameworks.

New York, Ny, Us

• In order to overcome a supply shortage and efficiently meet the market demand for a popular publication, I led the conception, production, and launch of a digital brand extension that was installed at 11,000 locations, tripling the total distribution• As part of the communications and public relations office, I created magazines, mailings, and other corporate publications.

Mba

B.A.