Oversee all digital shelf operations for the entire KDP portfolio across various consumer channels. Spearhead KDP’s initiatives in developing retail-facing digital capabilities and managing digital shelf content, including creation, optimization, publication, and tracking. Responsibilities:• Established internal processes for digital content optimization, aligned with brand teams, documented best practices, and enabled and optimized the tech stack to support full channel reach as brands and partners scale. • Lead a high-performing team of content managers, digital experience specialists, analytics experts, and SEO professionals. Collaborate and align efforts with brand, sales, and IT teams. • Continuously assess new technologies and opportunities, such as generative AI, to further enhance the impact of digital content at retail. • Earned the ENDCAPS™ 2024 Grocery Best-In-Class PDP Award certification for advancing the standard of digital merchandising and PDP activation. Our PDPs were rigorously assessed against a comprehensive set of criteria, shortlisted among select top-performing PDP Finalists and then selected by a jury of industry experts for best-in-class digital shelf excellence.

Managed all digital marketing activity with Keurig's online channel partners. Developed powerful digital product merchandising programs, online promotional activity and integrated marketing initiatives. Defined and implemented strategic marketing plans and road-maps of digital programs to enhance Keurig’s brand presence on retail partner websites, built brand awareness, and drove online conversions among their consumers. Responsible for all ecommerce digital shelf elements across all online channel partnersResponsibilities:• eCommerce SEO and content strategy, increasing product awareness and drive brand conversion across all major retailers (Amazon, Walmart, Target, Kroger, Albertsons, and others).• Managed the Keurig brand strategy with our online retail partners, leading the thinking on how Keurig’s products are positioned and promoted• Elevated the Keurig brand and advance the overall Keurig digital footprint on partner’s digital platforms through such activities as; email, organic search, on-site PPC, display advertising, social, digital content and brand showcases.• Managed $10M paid search and display media budget across partner’s websites. Liaise with internal media team to leverage best practices. Implemented paid search management tool (PacVue)• Worked cross functionally with internal IT, Digital & CS teams to develop any technology/tools necessary for supporting digital channel programs (i.e. Q&A, Ratings & Reviews, Store locator, etc.)• Managed customer sampling & review syndication strategy (i.e. Bazaarvoice, Vine, etc.).• Identified and implemented Digital Shelf Management Tools in order to able to maintain, diagnose, and action against the digital shelf (i.e. Salsify, Syndigo, Profitero)• Awarded Target’s 2019 Top Engaged Content Partner Award.

Responsible for digital content creation & site merchandising on 7+ Keurig web properties as well as all online channel partners (walmart.com, amazon.com, target.com, etc.).RESPONSIBILITIES:• Responsible for creation and development of all content for online product launches (on time & on budget)• Worked with internal designers & external agencies to developed creative for all landing pages, banner ads and microsites• Managed SEO program to optimize content on Keurig.com. Implemented Brightedge SEO monitoring platform. • Launched Brighcove video platform to improve development and accessibility of video content on Keurig.com.• Worked collaboratively with business leaders to develop digital content strategy, business cases and testing to support strategic goals/marketing programs and gain commitment from leadership to deliver measurable results. • Provide advice on website (mobile & desktop) functionality and design, e-commerce solutions and product promotions. • Hired and managed digital/graphic design team (staff of 8)

Responsible for the creation and execution of ecommerce and online marketing strategy by identifying, prioritizing, and executing activities required to meet business goals while working closely with Brand Marketing, Product Development, Creative Services, Customer Service & Online Production teams.

Promoted to Director level in April 2011. In addition to maintaining all previous responsibilities, the role was expanded to include ownership of the digital content and promotional strategy for TomTom’s mobile App products for the TomTom Americas region. The role was also expanded to assume management responsibility for TomTom Inc.’s Creative Services team (5 additional personnel).

Responsible for the creation and execution of ecommerce and online marketing strategy by identifying, prioritizing, and executing activities required to meet business goals while working closely with Brand Marketing, Product Development, Creative Services, Customer Service & Online Production teams.Major Achievements:• Planned and implemented an internal ecommerce solution for TomTom Americas (US, Canada) resulting in first year revenue of $2M. Grew annual revenue to $20M over a three year period. • Launched the TomTom affiliate marketing program and grew the network from 300 affiliates to 3,000 over a three year period, resulting in annual revenues of $350k• Grew the opt-in base from 650k to 2.6M in three years through various incentive based programs • Differentiated the TomTom.com online offering from the channel by developing customizable GPS devices exclusive to TomTom.com, resulting in a +10% increase in on-site hardware sales • Lead the development of the email marketing program allowing TomTom to monetize the opt-in base and implement a life-cycle management program.• Developed a content upkeep and merchandising plan for the website to ensure fresh and accurate updates of content from month to month increasing visitor satisfaction +5% YoY• Supervised a team of 4 direct reports and managed a $700k annual online marketing budget• Managed N. American marketing activities responsible for driving increased awareness and sales of TomTom App for iPhone

Developed and executed all marketing communications programs to support TomTom’s entrance into the North American consumer electronics market in a cost and time effective manner.Major Achievements:• Managed TomTom’s entry into the US retail market and oversaw expansion into all national consumer electronics chains, office supplies super stores, mass market and regional retailers • Oversaw all channel marketing initiatives and programs for N. America including development and implementation of promotions, POP materials, permanent and semi-permanent fixturing, training, and retail advertising plans to help drive sales and secure the #2 position in the GPS category. • Established a field team and provided ongoing leadership ensuring best-in-class in-store service, sales rep training and special event support for key retail partners. • Partnered closely with sales team to manage MDF/Channel Marketing budget.• Managed day to day operations of TomTom.com as well as launch of ecommerce platform in 2003.• Supervised a team of 5 direct reports and oversaw a $6M trade marketing budget.• Responsibility for all of TomTom Inc.’s Creative Services

Designed, managed & implemented custom job portals for clients ranging from small local firms to larger corporations such as Careerbuilder.com