Head Of Product Marketing
Current
Jul 2022 - Present
AeroLeads people directory · profile
Matt Collins Email & Phone Number
Head of Product Marketing | Leading teams that market to marketers
at
MNTN
1 work email found
@roku.com
6 phones found area 347, 415, 914, 877, and 646
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Product Marketing | Leading teams that market to marketers
Location
Westfield, Massachusetts, United States
Who is Matt Collins? Overview
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Quick answer
Matt Collins is listed as Head of Product Marketing | Leading teams that market to marketers at MNTN, based in Westfield, Massachusetts, United States. AeroLeads shows a work email signal at roku.com, phone signal with area code 347, 415, 914, 877, 646, and a matched LinkedIn profile for Matt Collins.
Matt Collins previously worked as Head Of Product Marketing at Mntn and Senior Manager, Ad Growth Marketing at Roku Inc.. Matt Collins holds Ba, English from Amherst College.
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Email format at MNTN
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{first_initial}{last}@roku.com
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Profile bio
About Matt Collins
I lead high-performing teams that market to B2B decision makers at both brands and agencies, especially those who decide how their companies and clients market themselves.I have 15+ years' experience in product marketing, demand generation, sales marketing, and partner marketing leadership positions for ad tech platforms (CTV, TV, and paid social), developer programs, and video games. My work helps sellers sell, fuels demand generation, and increases product adoption, and I've excelled at both startups and Fortune 500 companies. I start with the customer, incorporating market research insights into product marketing strategies and tactics that bring often-complex technology to life through sales marketing, world-class content, account-based marketing, integrated offline and digital marketing, and partner marketing. I'm passionate about making the value of disruptive technologies self-evident. I am a seasoned speaker who has presented at major industry conferences, and I've appeared on TV, radio, podcasts, and livestreams. I thrive when I can apply my organizational, communication, interpersonal, and critical thinking skills to tough marketing problems, and I draw energy from leading, motivating, and empowering colleagues at all levels.Key achievements and highlights:• Led product marketing and program management for three different $100 million initiatives: a partner marketing program for Fortune 500 brands, agencies, and publishers of mobile apps and games, an investment fund designed to accelerate mobile app development, and a video game portfolio and P&L.• Boosted company’s profitability by increasing customer base by over 20% and revenues by over 30%, as well as reducing marketing costs by 50% via the integration of product marketing, demand generation, sales marketing, content marketing, events, and PR.• Penetrated new markets by launching SaaS platforms for CTV and TV advertising, targeting VC-backed, direct-to-consumer brands and SMBs.• Publish a podcast about people who have successfully navigated a significant life pivot. Skills:Product Marketing, Partner Marketing and Development, Sales Marketing, Content Marketing, Account-based Marketing, Strategic Planning & Execution, Go-to-Market Strategy, Team Building & Leadership, Integrated Marketing, Demand Generation, Lead Generation, Marketing Operations, Brand Marketing, Performance Marketing, P&L Management, B2B Marketing, B2C Marketing, Event Planning, TV and CTV Advertising, Digital Marketing, Social Media Marketing, Communications & PR, Public Speaking.
Listed skills include Mobile Marketing, Digital Marketing, Strategy, Product Marketing, and 44 others.
Current workplace
Matt Collins's current company
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14 roles · 23 years
Matt Collins work experience
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Senior Manager, Ad Growth Marketing
Responsible for advertising Roku Advertising to advertisers and agencies. Scaled a team from six to 13 to spearhead content marketing, website (advertising.roku.com), digital marketing (including paid search and social media advertising), email marketing, marketing operations (including automation and CRM), marketing analytics, and partner marketing. This has resulted in an increase in awareness, consideration, and leads for Roku Advertising and its key CTV products, including OneView and Roku Ad Manager.
Jan 2021 - Jun 2022
Advisor
Full service provider of short and long-form video production and editing. Give strategic planning and financial guidance.
2004 - 2022
~18 yrs
Advisor
Feb 2021 - Sep 2021
Senior Vice President Of Marketing
Led and directed a high-performing team of five people for a pioneering startup in advanced TV ad tech; reported to the CEO. Oversaw all aspects of the company’s marketing to brands and agencies, including product marketing, sales marketing, content marketing, account-based marketing, demand generation, creative, digital and offline marketing, events, lead generation, and email marketing.• Launched one of the first SaaS advertising platforms for TV advertisers, penetrating the DTC and SMB markets.• Increased customer base for company's core product by over 20% and revenue attributable to marketing by 30% while reducing marketing costs by 50%. Efforts helped double company revenue.• Increased leads by 51% through digital advertising and social media advertising on LinkedIn, Twitter and Instagram, events (live and virtual), and partner marketing with Kochava and Oracle.• Increased website sessions by 78% and unique users by 38% through an integrated marketing program that featured top clients and their agencies, partners and industry thought leaders in events, livestreams, webinars, case studies, e-books, and hero's journeys.
Jun 2017 - Sep 2020
Advisor
Apr 2017 - Jun 2017
Vice President Of Marketing And Communications
Led marketing for a top ad tech provider of Facebook, Google, Twitter, and Pinterest growth marketing software and services, including product marketing, sales marketing, content marketing, design, and PR. • Led product marketing and go-to-market of an all-new platform that supported performance advertising on Facebook, Twitter and Pinterest.• Helped sales team increase total clients by 50% as a result of improving quality and quantity of sales collateral, creating an all-new pitch deck, and crafting audience segmentation and lead scoring frameworks.• Improved site domain authority by 50% through investments in search engine optimization (SEO) and significant increases in content production and content marketing.• Reported to Chief Revenue Officer and managed a team of eight.
Apr 2015 - Mar 2017
Global Director Of Applications And Partner Marketing
Led a team responsible for the product marketing, partner marketing, account-based marketing, and go-to-market of exclusive mobile apps and games that ran on Windows Phone. Continuation of responsibilities from Nokia, which Microsoft acquired in 2014.
Apr 2014 - Apr 2015
Global Director Of Applications And Partner Marketing
Led a team responsible for the product marketing, partner marketing, account-based marketing, and go-to-market of exclusive mobile apps and games that ran on Windows Phone.• Generated over $100 million in incremental marketing value by creating an integrated partner marketing program for publishers of mobile apps and games, as well as Fortune 500 brands and agencies. • Increased apps as a smartphone purchase driver by over 60% by creating product marketing toolkits enabling the promotion of apps, games, and publishers in device campaigns in APAC, EMEA, and the Americas.• Executed major industry events, including Mobile World Congress and CES.• Served on the CMO’s leadership team and managed a globally-distributed team of 10.
Oct 2011 - Apr 2014
Director Of Strategic Marketing (Program And Product Management)
• Created a program to plan, invest, measure and report on over $100 million in market development funds to grow the ecosystem for Windows Phone.• Developed a program to source thousands of top apps and 90% of the world's most popular apps by allocating funds to top 13 sales territories and tracking development pipeline through Salesforce.• Ran marketing partnerships with Microsoft and Adobe to increase developer awareness and engagement.• Managed a team of five.
May 2009 - Oct 2011
Director Of Econtent Strategy (Product Management)
• Increased monthly unique users of one of the most popular mobile developer websites by 33% by completely redesigning and re-architecting the site based on persona development, customer segmentation and customer needs analysis.• Managed several global agencies to deliver the completed project under budget and ahead of schedule.• Led a global team of 19 globally-distributed developers and designers.
Jul 2007 - May 2009
Director Of Marketing
• Led global marketing team of 32 globally-distributed employees in Europe, China/APAC, MEA, and the Americas.• Oversaw relocation of marketing operations from Helsinki to the United States.• Managed $13 million budget and an integrated marketing program that included content marketing, email marketing, product marketing, events and digital advertising to increase developer engagement, usage of developer tools, and subscriptions in developer programs.
Oct 2006 - Jun 2007
Director Of Marketing
• Ran a P&L and integrated marketing programs for a portfolio of video game titles that generated over $100 million in annual revenue.• Responsible for forecasting, pricing, and a $7 million annual marketing budget that supported an integrated marketing program featuring TV advertising, digital marketing, events, promotions, viral marketing, guerilla marketing tactics, and retail marketing.
Jul 2004 - Oct 2006
Senior Brand Manager
• Managed brand marketing and product marketing for Atari’s best-selling video games.• Executed multi-million dollar, integrated marketing programs that included TV, print, digital advertising, DVD cross-promotions, QSR and retailer marketing, viral marketing, and guerilla marketing tactics.
Jul 2002 - Jul 2004
3 education records
Matt Collins education
Ba, English
Amherst College
Mba, Marketing
Indiana University - Kelley School Of Business
Education record
Product Marketing Alliance
FAQ
Frequently asked questions about Matt Collins
Quick answers generated from the profile data available on this page.
What company does Matt Collins work for?
Matt Collins works for MNTN.
What is Matt Collins's role at MNTN?
Matt Collins is listed as Head of Product Marketing | Leading teams that market to marketers at MNTN.
What is Matt Collins's email address?
AeroLeads has found 1 work email signal at @roku.com for Matt Collins at MNTN.
What is Matt Collins's phone number?
AeroLeads has found 6 phone signal(s) with area code 347, 415, 914, 877, 646 for Matt Collins at MNTN.
Where is Matt Collins based?
Matt Collins is based in Westfield, Massachusetts, United States while working with MNTN.
What companies has Matt Collins worked for?
Matt Collins has worked for Mntn, Roku Inc., Mediajuice Studios, Llc., Sora Schools, and Simulmedia, Inc..
How can I contact Matt Collins?
You can use AeroLeads to view verified contact signals for Matt Collins at MNTN, including work email, phone, and LinkedIn data when available.
What schools did Matt Collins attend?
Matt Collins holds Ba, English from Amherst College.
What skills is Matt Collins known for?
Matt Collins is listed with skills including Mobile Marketing, Digital Marketing, Strategy, Product Marketing, Mobile Devices, Mobile Applications, Social Media Marketing, and Competitive Analysis.
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